Andrew Martinez
Lone Star Lawn Talk W/ Andrew Martinez
Hello and welcome to the Lone Star Lawn Talk Podcast. Your host Andrew Martinez has 13 seasons in the lawn and landscaping industry. This show is designed to be a beacon podcast for the green industry professional. This weekly series is geared to help you improve practices and avoid pitfalls. This Podcast will add to the ax-sharpening arsenal for your business and personal life.
Be sure to visit the podcast's website and support the creator: www.southernsons.com
Author
Andrew Martinez
Category
Podcast website
Latest episode
May 9, 2025
Where to listen?
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Episodes
Ep.285 Funny story of NOT FOLLOWING my process. 09.05.2025 22:41
Take from the show what you need to create margin not just in your pocketbook, but also in your calendar. Please consider leaving a Five-star rating and review and sharing with a friend if you have found value in the content you have consumed today. Do You want to be a guest on the show? Click the link below to get on the calendar: https://calendly.com/lonestarlawntalk/zoom-podcast-interview _...
Ep.284 AVOID getting burned from using text messaging. 08.05.2025 30:01
Today, in episode #284, the host, Andrew Martinez, talks about the importance of using the right formats and documentation to protect yourself and your client when submitting and getting approval for work to be done. So many times we find ourselves getting complacent and comfortable in our systems and procedures that we skip not so obvious but extremely important processes that can have disastrous...
Ep.283 Optimizing rain delays. 25.04.2025 31:04
Today, in episode #283, the host, Andrew, talks about utilizing precious time from lost production time on rain days. Andrew offers several points of time management that he applies in his own business that the listener may find value in. Take from the show what you need to create margin not just in your pocketbook, but also in your calendar. Please consider leaving a Five-star rating and revie...
Ep.282 Two COMMONLY FORGOTTEN best business practices. 21.04.2025 25:54
Today, in episode #282, the host, Andrew, talks about the importance of 2 best business practices, answering your phone and being available to your client for unique upsells. Sometimes through the day-to-day, these small but essential details get lost and can impact our businesses deeper than we can see. As you listen to today's program, consider what you can do in your own business according to t...
Ep.281 Process over product. 14.04.2025 28:07
Take from the show what you need to create margin not just in your pocketbook, but also in your calendar. Please consider leaving a Five-star rating and review and sharing with a friend if you have found value in the content you have consumed today. Do You want to be a guest on the show? Click the link below to get on the calendar: https://calendly.com/lonestarlawntalk/zoom-podcast-interview _...
Ep.280 (Prt.2) 3 years in after 40. David Luna w/ Lawn Strong Lawn Care. 04.04.2025 33:20
Today, in part 2/ episode #280, a fellow Lonestar, David Luna with Lawn Strong Lawn care, talks with the host, Andrew Martinez, about his journey from corporate America to his 3 year long lawn business endeavor. David talks about marketing and the many benefits that the lawn care industry has brought for him and his family Take from the show what you need to create margin not just in your poc...
Ep.279 (Prt.1) 3 years in after 40. David Luna w/ Lawn Strong Lawn Care. 02.04.2025 34:42
Today, in episode #279, a fellow Lonestar, David Luna with Lawn Strong Lawn care, talks with the host, Andrew Martinez, about his journey from corporate America, of almost 40 years, now 3 years in a lawn care business endeavor. David talks about marketing and the many benefits that the lawn care industry has brought for him and his family. Take from the show what you need to create margin not...
Ep.278 Battling attrition with digital & print marketing. 28.03.2025 26:06
Today, in episode #278, the host ,Andrew, talks about the attrition he's experienced at the start of the 2025 season. He gives the listener solid points of wisdom from experience to help offset known coming annual attrition. Print and digital marketing, when used with precision as a blowtorch and not as a flamethrower, will keep you on the green brick road of success in your trades business. Take...
Ep.278 Battling attrition with digital & print marketing. 28.03.2025 26:06
Today, in episode #278, the host ,Andrew, talks about the attrition he's experienced at the start of the 2025 season. He gives the listener solid points of wisdom from experience to help offset known coming annual attrition. Print and digital marketing, when used with precision as a blowtorch and not as a flamethrower, will keep you on the green brick road of success in your trades business. Take...
Ep.277 LIVE EVENTS w/ the "Light Bringer" himself, Cornell Mack! 24.03.2025 55:37
Today, in episode #277, Cornell Mack with Mack Landscaping out of PA and On the Attack with Mack podcast talks live events with the host, Andrew. Cornell has a handful of his own annual live events, and talks about the big one in our industry that takes place in October, Equip Expo. Take from the show what you need to create margin not just in your pocketbook, but also in your calendar. Please...
Ep.276 Clean-ups & client conversions w/ Erica Krupin. 21.03.2025 1:01:40
Today, in episode #275, Andrew is joined by fellow podcaster and pet waste disposal pro; Erica Krupin with Kruprin's Poopin Scoopin out of Michigan. Erica shares pricing and conversions of one-time initial service clients into regularly routed clients. Tune in and find a good stone for your axe to grind with a friend in the outdoor service business. Take from the show what you need to create ...
Ep,275 Fair, Firm & Consistent w/ Andy Wilson of the Lawn Hustle Podcast. 19.03.2025 59:18
Today, in episode #275, Andy Wilson with the lawn hustle podcast joins the host today and dives into what his lawn and landscaping business looks like. Andy has recovered from a serious throat cancer complication 20 years ago but does not let that keep him down. Andy tandemly discusses his overcoming cancer along with offering up gemstones in the lawn service business that he's been involved with...
Ep.274 The daily ADVANTAGE of equipment preparedness! 17.03.2025 34:43
Today, in episode #274, Andrew dives into some best practices at the start of the lawn mowing season. It is essential to keep the tip of our spear or the business side of a blade sharp when going into battle. Andrew always talks about keeping your acts of business acuity sharp. With this in mind, Andrew tells of the prepared advantage you can have by keeping your truck stocked with sharp lawn mowe...
Ep.273 Print Marketing in 2025. 14.03.2025 23:33
Today, in episode #273, Andrew talks about different print, marketing pieces that he's going to be using to attract clients and densify his existing route in 2025. After having a new website designed by the show sponsor, Green Frog Web design, Andrew is eager to see what the market response will be. Tune in to identify some areas of print marketing you might be able to apply to your own business....
Ep.272 Continued interview with Ezra McCarthy of "Lawn Care Success Blueprint" podcast. 12.03.2025 26:29
Today, in episode #272, Andrew continues his talk with friend of the show, Ezra McCarthy. Ezra has a new podcast, Lawn Care Success Blueprint, that Andrew was privileged to be one of the first guests on. Ezra is also the founder of Green Frog Web Design and is the go to web development company for Andrew with his lawn care business. Marketing, best practices in lawn care and some funny but tragic...
Ep.271 My top podcast listens 07.03.2025 33:13
Take from the show what you need to create margin not just in your pocketbook, but also in your calendar. Please consider leaving a Five-star rating and review and sharing with a friend if you have found value in the content you have consumed today. Do You want to be a guest on the show? Click the link below to get on the calendar: https://calendly.com/lonestarlawntalk/zoom-podcast-interview...
Ep.270 8 PM service calls with American Power Equipment. 05.03.2025 48:04
Today, in episode #270, Andrew sits with friends and founders of American Power Equipment small engine repair out of Mansfield, TX. Everyone enjoyed beautiful weather, great company and tasty BBQ at American Power Equipment's 1st open house. We dive into the kickoff and origination of this new business; some need to do's as we're freshly kicking off a new mowing season in 2025 and just good old ba...
Ep.269 Burning up Kawasaki engines with James Miller, District Sales Manager. 03.03.2025 37:27
Today, in episode #269, Andrew has the opportunity to sit down with none other than Kawasaki engines at the open house of American Power Equipment in Mansfield, TX. James Miller is the district sales manager of the DFW Metroplex and most of the southern hemisphere of the greater United States. While we know Kawasaki from everything from crotch rockets to the heart of our grass cutting go karts, Ja...
Ep.269 Burning up Kawasaki engines with James Miller, District Sales Manager. 03.03.2025 37:27
Today, in episode #269, Andrew has the opportunity to sit down with none other than Kawasaki engines at the open house of American Power Equipment in Mansfield, TX. James Miller is the district sales manager of the DFW Metroplex and most of the southern hemisphere of the greater United States. While we know Kawasaki from everything from crotch rockets to the heart of our grass cutting go karts, Ja...
Ep.268 Rags to riches. Keep throttling on. 24.02.2025 23:27
Today, in episode #268, Andrew continues to be a cheerleader for you and your business in 2025. He encourages you to keep throttling on despite your beginnings or where you are at currently. Sharp axes are forged in fire and stressed to be the best tool possible. Adopt this business practice to barrel through your entrepreneurial journey. Take from the show what you need to create margin not j...
Ep.267 Magnifying sub services in your business. Magnifying your profits. 19.02.2025 23:40
Today, in episode #267, Andrew talks about focusing on services that are tangential to your business. Often, as we examine our service offers, we find services that can add value to the client and a higher percentage per service stop on our route. Sometimes these services aren't the most obvious ones we originally set in for. As we are almost 60 days into the new year of 2025, what can these servi...
Ep.266 WATCHING your business grow. Incorporating videos for your business. 17.02.2025 27:23
Today, in episode #266,Andrew talks about incorporating video media into his business. Incorporating video media into your business can help your business grow and bring clarity of service and processes to your clients. These are two things every business owner and operator needs for their business. Alongside with this, Andrew discusses in-house client referral program and additional services to h...
Ep.265 (Prt.2) Snow GOLD & Marketing principles w/ Brian Fullerton. 31.01.2025 33:11
Today, in episode #265, Fellow industry podcaster and YouTube personality, Brian Fullerton with the Fullerton Unfiltered podcast, talks about snow plowing and what service he's brought in-house in the snow removal season. The meat of this interview consists of client acquisition and marketing. Brian gives us tips from his experience in the last 17 years of owning and operating a lawn care service...
Ep.264 (Prt.1) Snow GOLD & Marketing principles w/ Brian Fullerton. 29.01.2025 49:28
Today, in episode #264, Fellow industry podcaster and YouTube personality, Brian Fullerton with the Fullerton Unfiltered podcast, talks about snow plowing and what service he's brought in-house in the snow removal season. The meat of this interview consists of client acquisition and marketing. Brian gives us tips from his experience in the last 17 years of owning and operating a lawn care service...
Ep.263 Paul Jamison announces Lawn Care Life conference. 27.01.2025 25:49
Today, in episode #263, Paul Jamison with the Green Industry Podcast, joins Andrew to talk about an upcoming live event with a mutual friend of the show. Jason Creole with The Lawn Care Life brand on YouTube, is having his annual conference in February of 2025. Paul and a handful of other well-known personalities in the green industry will be in attendance and are eager to see the listener there...
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