GTE Localize

LocReset

Business EN ↓ 5 episodes

LocReset is GTE Localize’s thought leadership series hosted by Matt Grotenstein, VP of North America. Each episode features candid conversations with localization leaders, tech partners, and industry experts across sectors. The series explores what’s truly working in AI-driven localization and makes the case for positioning localization as a strategic growth driver, not just a cost center.

Author

GTE Localize

Episodes

The EU AI Act: Language AI Regulation and What It Means for Translation | LocReset #4 16.06.2026 43:58

In episode 4 of LocReset, Matt Grotenstein sits down with three experts who live the EU AI Act from very different angles: Lucio Bagnulo, Head of Translation and Language Strategy at Amnesty International. Charles Dalglish, Senior Legal Executive and longtime legal lead on Warner Brothers' dubbing and localization program. Derek Ryan, Business Development Manager at Alpha. Most AI compliance c...

Scaling from a Single Market to a Global Brand | LocReset #3 19.05.2026 1:12:40

In episode 3 of LocReset, Matt Grotenstein sits down with three practitioners who have built, scaled, and protected global brands from the inside: Carrie Fischer, Manager of Globalization at Subway Kate Edwards, CEO and Principal Consultant at Geogrify Gaetano Romeo, Head of Global Digital Marketing at EasyVista and OTRS Group This episode covers why most companies fail when scaling beyond their f...

Inside the Mind of the Buyer | LocReset #2 14.04.2026 1:02:38

In Episode 2 of LocReset, host Matt Grotenstein sits down with Pablo Lloreda (Roku), Tim Arata (ex-Apple, WhatsApp), and Brian McConnell (ex-Notion, Lyft, Medium) to talk about what buyers actually want, what builds trust, and what causes vendors to lose it. ____________ LocReset LocReset: https://locreset.com/ LocReset Community: https://www.linkedin.com/groups/17264004/ GTE Localize Website: htt...

From AI Hype To Outcomes | LocReset #1 10.03.2026 58:31

In Episode 1, “From AI Hype to Outcomes,” Matt sits down with Bruno Herrmann, Kevin O'Donnell, and Jackie Landry to discuss how AI is reshaping localization and multilingual content operations. In this conversation, they explore: Why AI should be treated as intelligent automation, not a replacement for human expertise? Why human expertise, source quality, and guardrails remain critical in AI-d...

LocReset Introduction 05.03.2026 0:51

GTE Localize's new thought leadership series, hosted by Matt Grotenstein , VP of North America. Matt has been in this industry long enough to have a finely tuned radar for what's real and what's just a good slide deck. Each episode brings in two or three practitioners, localization leaders, tech partners, and industry experts from across different verticals, for honest, experience-back...