Local SEO Tactics and Digital Marketing Strategies

Use Call Tracking Software To Gain Insights and Increase Customer Conversions A key component to any marketing strategy is trackability. One area that is often overlooked by local businesses is tracking the number of phone calls that come in.  This is a huge mistake!  However, it is pretty easy to solve with a call tracking software solution. We'll break down the features and benefits of a good ca...

Spy On Your Competitions Keyword Strategy Have you ever wondered what your local competitors are going after, regarding their website and keyword targeting strategy? Believe it or not, there is a whole host of services out there just waiting to help you find the answer! In this episode we'll go over some of these tools, and how you can use them to spy on the competition and get new keyword ideas....

How To Pick The Best Keywords For Your Website Everyone's heard of a keyword, but do you really know what a keyword is? In Episode 9 we'll break down the definition of a keyword, and what that really means for you when it comes to getting traction in search engines like Google and Bing. We'll also talk about how to use free Google tools to research keyword ideas, and how to choose the best keyword...

Creating A Mobile Friendly Website Plus SSL Security We'll tackle two important SEO topics in this episode. Learn what it means to have a "mobile friendly" website, what a a responsive website is, and how to have a "mobile first" design approach to building your website. We will also dig into what it takes to get your website secure using SSL security. Learn why both topics are extremely relevant...

Basic SEO Practices For Creating Web Pages - Part 2 In the conclusion of this two part episode, we'll wrap up the basic SEO strategies you need on your web pages.  Learn how to utilize headline tags for SEO, and what it takes to write great page content - both for the search engines, and for the users that will visit your website! YOU'LL LEARN How to use headlines on your page to rank higher Best...

Basic SEO Practices For Creating Web Pages - Part 1 In part one of this two part episode, we continue to focus on the basics of website SEO. We'll discuss using images to enhance your webpages, how to use those images for SEO benefits, and when to use stock photography versus photos you can shoot with your smartphone. YOU'LL LEARN How to properly use images to enhance your pages Where to find imag...

Basic SEO Fundamentals - For New and Existing Websites There are many tricks and tactics you can use to optimize your website to rank higher in search engines such as Google.  In this episode we cover the fundamentals that should be a part of any website design, for proper SEO. YOU'LL LEARN How to choose the right domain name for your business website, to rank high, and get return customers Why it...

Reviews are an important part of today's SEO landscape. Customers find their own answers, and do their own research before choosing a company to do business with. Checking the ratings and reviews of a business has become commonplace, and they not only impact the customer's mindset, but also the SEO and ranking for your website. In this episode we'll cover how to get great reviews from your custome...

Episode 3 covers many topics, including getting reviews on Google, setting up your Bing Local Business directory listing, and getting listed in Apple Maps, so you can show up for searches on navigation for iOS devices.  We'll also talk about the new Messaging feature in Google My Business, and more! View the show notes, resource links, episode transcript, and watch the video version at  https://ww...

In our second episode of Local SEO Tactics, we stay focused on Google My Business. In this episode you'll learn how to optimize your GMB listing to rank at the top of Google and attract more new customers. View the show notes, resource links, episode transcript, and watch the video version at  https://www.localseotactics.com/episode2

Welcome to the first episode of Local SEO Tactics, a podcast that helps local service businesses grow and get found online. This episode guides you on how to get your company setup on Google My Business. Subscribe to the show for lots more to come! View the show notes, resource links, episode transcript, and watch the video version at  https://www.localseotactics.com/episode1