Local SEO Tactics and Digital Marketing Strategies

It is once again Q&A time with Bob, Jesse and Sue, and this time we're exploring how to repurpose website articles to use as Google My Business posts! We explain how you can repurpose a single piece of content across multiple platforms to improve your SEO ranking and generate content for your business. We also take a moment to plug our own Content Accelerator services if you're in need of someone...

In this episode, Jesse and Bob introduce you to BrightLocal's local search grid and how you can use that knowledge to improve your gmb map ranking!! Through using information obtained through this feature, you can create actionable plans to improve your google my business map ranking!   We would also like to tell folks about our upcoming online SEO courses! Though our beta signup is now closed, yo...

On today's episode, Jesse, Bob and Sue discuss making your website work for you by improving your web presence! Through treating your web pages as a member of your sales team, presenting goods and services, rather than an online brochure which simply explains your company, you can generate business almost 24/7!  If you have a question for us, don't hesitate to reach out! You could win an Intrycks...

Google has released an update to their search engine algorithm! But what does a Google Algorithm Update mean for your business? Don't panic, Bob and Jesse are here to help you understand how to learn what's different after the update, and how to use a variety of tools to address changes in your SEO and search engine rankings!   Also, we're looking for listener feedback on our upcoming SEO courses....

In this episode, our resident Client Success Specialist, Sue Ginsburg, brings us a great listener question from across the pond regarding defining your service area listing order in Google My Business. Jesse and Bob dive into best practices for defining your GMB service area listing, how your listings represent your business, and more. If you have questions for us, contact us today! If we use your...

In this episode, Bob and Jesse are encouraged by a recent client interaction to share the incredibly useful free Google My Business alerts that you may not be taking advantage of! These Google My Business notifications offer email notifications and alerts which can inform you of numerous potential client interactions that can be transformed into actionable metrics for your company! Also, we want t...

In this episode, Bob and Jesse are once again joined by Sue Ginsburg to explore the value of tracking metrics for your business. The trio discuss the importance of creating baseline metrics for your marketing and SEO goals to create a tangible direction for your tracking, and the need to define success by your business needs in the moment to avoid being deceived by vanity metrics. By using metrics...

In this episode, Bob and Jesse discuss insecure content and how it affects your ranking in Google search and beyond. Website security is one of the few ranking factors that Google is transparent about, and something you may not often think about. That's why we are taking the time to walk you through the process of identifying insecurities in your page, and how to address them! We are also asking o...

This week, Bob and Jesse are joined by sales expert Sue Ginsburg to explore the importance of using metrics and data to track SEO performance and your business goals! The team explores the need to define success in a way which can be tracked, whether those goals are in marketing, sales, or SEO performance, and the usefulness of using data to determine what is working and what isn't in pursuit of t...

In part two of our two-part interview with schema expert Terry Samuels, Jesse, Bob, and Terry continue to discuss the importance of utilizing schema markup to develop a high-ranking webpage. They examine the importance of using website schema to help Google algorithms understand who you are and what your business is all about, and how schema is an extremely efficient way of creating structured dat...

In part one of this incredibly informative interview with Terry Samuels, Bob and Jesse examine the advantages of using schema markup in optimizing your website for SEO! This interview explores what schema is, how website schema works in Google's analytics, and how utilizing schema can help you build authority in you or your client's website! In addition to this, we are also still looking for liste...

On this episode, Bob and Jesse discuss the importance of checking your website on mobile devices. They explain the best way to check your website on mobile and what a mobile friendly website generally looks like. The pair also take the time to introduce the new producer on the show, and to encourage listeners to vote for our upcoming online courses. Listen today for great insight and a unique oppo...

On today's show, Bob and Jesse talk about an often overlooked feature of your Google My Business page, your own custom website! The pair talk about the ease of use, the importance of this website as another piece of content for Google to examine, and how powerful this extremely low-effort addition to your GMB can be!  What you'll learn The importance of your GMB to being found online. How the clic...

  So you've made a beautiful website, and you're getting traffic, but it seems folks don't stay long. That's your bounce rate, and the lack of retaining your customer's attention is hurting your business! Today we discuss how to look at Google Analytics to find your weak performing landing pages and address those issues to transform web traffic into sales conversions. Listen now for helpful advice...

It's our 2020 wrap up show! 2020 was a rough landscape with many changes to adapt to, but we're all finding the way for our businesses together! Give this episode a listen for a quick "best of" of our tips and tricks over the last year!   What you'll learn:  Google My Business has been quite picky lately, so we give advice on pacing yourself so your listing isn't taken down. While hope is on the h...

Today we take a question from long-time-listener, first-time-caller Allison about setting up your Google My Business account as a service area business, and how that will affect your google ranking! We discuss what a service area business is, what sort of businesses would want to use this feature (and which ones definitely should not!) and how you can rank in spite of not listing your address publ...

Kyle Roof of PageOptimizer Pro joins us for an interview, talking about improving your SEO with PageOptimizer Pro, and many other things!  Kyle is an amazing SEO industry expert, and shares many valuable nuggets of information that will help you understand Google, and how to apply that understanding to develop and execute your SEO properly.  We talk about how Google actually works, versus how you...

Tools!  Everyone loves tools!  They help us do our job better, faster, and smarter.  In this episode we're going to introduce you to one of our favorite tools, called PageOptimizer Pro (POP).  This powerful tool helps you assess what your top competitors are doing and why they are ranking high in Google.  It gives you recommendations on how you can tweak your site with some of the same strategies,...

In this episode we answer a question submitted by Clint Sanchez of Blaksheep Creative.  Clint wanted to know our process for doing keyword research, our workflow, and how we used the information to create website content.  We outline a simple but rigorous keyword research method that anyone can do, and how to turn that information into targeted content for your website!   What You'll Learn Where t...

What are local citations?  A citation is essentially a listing of your business, and it's key information, on another website.  Think of Yelp, Mapquest, and similar websites.  Your business is listed, usually with your name, address, phone number, website link, and basic business information.  Citations are a powerful way to broaden your reach and build authority for your business.  In this episod...

In this episode we're going to talk about some good practices to optimize your "thank you" page, or pages, for your website.  What we're talking about is the page that a prospect or customer will land on, after the fill out a contact form on your website.  You can optimize and leverage this page on your site to help engage further with customers, promote your brand, and direct them to new areas yo...

Back after the coronavirus summer, we're here with a new episode of Local SEO Tactics.  This week we answer a call in question from Cole, about the effectiveness of getting backlinks from blog posts.  This is a tactic that worked years ago, but is not really effective anymore.  We'll talk about why, and also cover some good best practices for getting real backlinks, that work, for your website!  ...

Okay, so we all know (by now) that getting reviews for your business is very important.  Google just improved the process, and value in our opinion, by allowing photos to be uploaded with reviews on your Google My Business listing.  This is a great new option and can have a positive impact on your listing visibility and ranking in the map pack.  In this episode we discuss the importance of this ne...

A few episodes back we talked about a strategy for creating content silos and how to link those pages together, and also how to link them to your primary or "money" page.  Local SEO Tactics listener Matt asked a question about why this is a tactic, and why it is better to link from a silo page than to a silo page.  In this episode, we answer his question and expand on the topic of silo pages.   Wh...

If you're doing SEO, then you're also using Google in ways that the average Google user is not.  You're performing research, market analysis, and looking for content ideas, among other things.  In this episode we're going to cover the topic of "search operators", to help you level up your Google search game!  We'll touch on some of the more powerful and hand search operators, and hopefully turn yo...