Local SEO Tactics and Digital Marketing Strategies

In today's solo episode, Jesse explains the use of robots.txt file and its value in helping you to meet your SEO goals. Through this episode, Jesse explains what robots.txt can (and in some ways cannot) do to protect your website, while also giving useful tips to show how using robots.txt can minimize the effect of web crawling bots on your analytics. Whether you're a long time listener or a first...

Sue and Jesse tackle a question that comes up frequently: is it necessary to do SEO on BOTH your website and Google My Business profile? Sue and Jesse discuss the synergy between website SEO and GMB SEO, and how these features work in tandem to improve your search engine ranking. Jesse notes that often this is a question of budget, but for the best results using both website and GMB optimization i...

Sue and Jesse discuss a listener question today by looking at the effects of changing your website on your SEO. They discuss the importance of making changes with intent to maintain your rank. Are the changes necessary, and how do they affect the primary ranking factors on the page? Where do changes in your page hit harder on your SEO than other places? Jesse and Sue give you important points to c...

We have seen an uptick recently of scammers who want to hijack your GMB. Getting emails about someone asking for access to your GMB can be confusing and, frankly, a little scary. These emails often indicate that scammers are trying to gain access to your GMB listing. In this episode, Jesse explains how these scammers operate, how to identify a legitimate email from Google versus one with malicious...

Your Google Knowledge Panel may be one of your first points of contact with a potential client, so adding your social profiles to this info is important! Having the most up-to-date and relevant information in it is vital to making a good first impression. In this episode, Jesse will walk you through how to get your social media profiles linked to your knowledge panel, and how that will help your b...

In this episode, Jesse goes solo to tackle the topic of building backlinks for your Google My Business (GMB) listing. Utilizing resources from past episodes, Jesse walks you through how to identify your Google My Business link and how to use that link in other areas online to begin backlinking to your GMB to improve your SEO. This tried and true technique is an easy way to give Google more informa...

In today's episode. Jesse, Bob and Sue discuss the advantages of keeping consistent website SEO and GMB SEO as a business in the online landscape.. Addressing a listener question, the crew discuss the importance of upkeep in terms of SEO and digital marketing and how, as a business owner, one should keep track of services that work for them and how to identify and continue investing in services th...

Jesse is going solo on this Beer Friday episode with a pint o' Guinness and some Google Stacks talk. Jesse explains how to utilize Google Stacks while avoiding being "spammy" to improve your website's SEO. This episode discusses the importance of building a network of information for Google to draw from to better understand your website and where it should rank in Google searches. Utilizing Google...

Bob, Jesse and Sue discuss the value of using domain name keywords in improving the SEO of your business. As Jesse says in the episode, "a rose by any other name isn't going to get found in a Google search!" The team discusses the importance of owning your keywords and staying true to those targets to help your business get found online. They also discuss the value of focused micro-sites for your...

Jesse's going solo for this dive into the world of Web 2.0 - What is it, why is it, and what can you do with it? Jesse gives you tips to take advantage of the engaging nature of Web 2.0 sites and how these sites can help you in your SEO strategy and help you bring attention to your business. There are too many exciting opportunities in these pages to not take advantage of them! Thanks for checking...

Google's new algorithm update is here! How does this update affect your SEO? Is this another massive change like "Mobilegeddon" of years past, or something much easier to deal with? Listen today to learn more about the update and what you can do to protect yourself from this and future Google algorithm changes! What you'll learn Why Google makes these changes. How keeping up with SEO best practice...

In this episode we celebrate our landmark 100th episode by giving our listeners a unique opportunity to get to know our team better with an interview of our client success specialist, Sue Ginsburg. Sue discusses her passion for learning and in keeping up with trends in marketing and business, and how this passion lead her to this podcast and, subsequently, into her role as a member of the team! Ch...

Bob, Jesse and Sue drop in with another great listener question. If you have a niche business and you're looking to rework your website, you may be wondering "Is it better to hire a business with niche experience in your own industry, or a business with SEO experience?" We help you to identify your options, what matters for your website, and what factors determine which direction you should go for...

Terry Samuels Is Back To Talk About Some Basic Website Schema Questions In this episode, Jesse talks listener questions with returning guest, Schema expert Terry Samuels! This conversations aims to answer your website schema questions. Questions include whether you should reverse engineer competitor Schema, how to use hashtags in url Schema, and more! This is an excellent opportunity to learn more...

In this episode, Jesse, Sue and Bob discuss whether or not there is a certain threshold for "enough" GMB reviews, and whether you can reach a point where it would be best to move energy and funding towards other marketing goals. Asking for reviews can often be uncomfortable, but it's incredibly important to your business! Reviews attract new customers and can positively affect your engagement and...

In today's solo episode, Jesse uses Intrycks' website and GMB as a test case to show the effectiveness of BrightLocal's local search grid tool. He shows that by using BrightLocal's tracking metrics, you can create actionable goals for your SEO and monitor your progress towards those goals. This episode highlights the importance of finding meaningful, actionable metrics for your SEO growth and why...

In today's episode, Bob, Jesse and Sue explain how a local SEO focus can benefit a national (or even global) campaign! Having the ability to deploy a message locally allows you to connect with people your larger message may have missed, allowing you to "think globally and act locally."  Do you have questions for the team? Visit us at localseotactics.com/questions and let us know! We're here to hel...

The Google page experience update is upcoming, and Bob and Jesse are here to help you understand what that means for you, your website, and your SEO! The Google page experience algorithm update focuses on a number of factors for your website, including website speed, security, and mobile compatibility, that could potentially affect your Google rankings! Jesse and Bob offer a number of insights and...

Are you looking to switch hosting companies, but you're worried that perhaps your current web host could be resentful of the switch? In this episode, Bob, Jesse and Sue walk you through how to switch website hosting, and the important points to consider when migrating your website to protect your website and make the transition as smooth as possible.   What you'll learn How moving your website to...

In today's episode, Sue and Jesse answer another listener question! Have you gone through, or are planning to go through, a website overhaul? Whether you're looking for a facelift or to migrate providers, you want to make sure your SEO remains in place and that all of your hard-earned SEO gains and ranking stick. We give you tips for combing over your website to make sure that all of your hard wor...

On this episode of Local SEO Tactics, Bob and Jesse discuss an array of tools available to find broken links on your website, and the value of fixing these links to helping your search engine rankings. Depending on your industry and the complexity of your website, you may have to comb for broken links on your website more often. With these tools, this task will be made way less daunting!   What Yo...

On this episode, Sue and Jesse discuss how to maximize ROI on your website by making focused changes based in intent! Your website could be one of your biggest earners with a little sweat equity and some changes based on an intent-based approach. In no time, with the right content, your website could transform your business.   Do you have questions for us? We're here to provide answers! If you lea...

On today's episode, Bob and Jesse discuss dead links on your website, and how a broken link can significantly impact your engagement rates and search ranking! The pair discuss how to identify broken links, how to make sure links are routing properly, and more.  Also, there is still time to get questions in for an upcoming interview with Schema expert Terry Samuels! Don't miss this opportunity to p...

On today's Q&A episode, Bob, Jesse, and Sue offer an answer to the question "What is EAT?" They examine how to use EAT for SEO, and ways that you can gain expertise, authority, and trustworthiness for your business so you can climb up the rankings! We are always looking for questions! Visit us at localseotactics.com and leave us your question through our contact form, through email, or even a voic...

In today's episode of Local SEO Tactics, Bob and Jesse discuss how to gauge success for your SEO ROI. If you're wondering how to measure real world success for your marketing ROI, this episode includes useful tips for creating productive measurements for tracking your progress and getting the most out of your SEO investments.   What you'll learn How to use gauge success of your SEO in generating l...