Local SEO in 10

Reputation management isn’t just about chasing a perfect 5-star rating. In fact, a flawless score can hurt your credibility. In this episode we dive deep into what really matters for local businesses when it comes to reviews and how to handle the bad ones when they show up. In this episode we challenge the conventional wisdom about reviews, share why chasing perfection can actually hurt you, and r...

Law firms spend thousands on lead generation platforms, but do they actually deliver? In this episode, we dive into real data and experienced feedback on services like LegalMatch, Martindale-Nolo, Avvo and others. We’ll also cover better alternatives: building SEO-driven landing pages, retargeting site visitors, testing Google Local Service Ads, using interactive tools like settlement calculators,...

Your meta titles and descriptions can make or break whether someone clicks your site or your competitor’s. In this episode, we share advanced, unorthodox ways to write them so they stand out, boost clicks, and drive more local leads. You’ll also get powerful ChatGPT prompts to help you create high-performing titles and descriptions in minutes. ChatGPT Prompts for Better Local SEO Meta Titles &...

Your Google Business Profile has a powerful section most businesses barely use: the Products and Services feature. In this episode, you’ll learn how to turn it into a lead-generating machine. We cover how to write keyword-rich titles and descriptions, link to the right pages, use seasonal updates, and add visuals that get clicks. You’ll also hear advanced tips like geo-tagging images, creating ser...

Think posting a few random photos to your Google Business Profile is enough? Think again. In this episode, we walk through advanced photo and video strategies that help your business stand out in search and drive more calls. You’ll learn what types of visuals to post, how often to update them, and pro-level tips like using EXIF data, adding logo and service overlays, and filming short videos that...

If you're a plumber looking to grow your business, being visible online is one of the most important things you can do. In this episode we walk through our proven local SEO playbook designed to bring in more calls, more bookings, and more real leads. You'll learn practical steps to get your plumbing company found by local customers. We cover the right way to set up your Google Business Pro...

Want to crush your competition in local search? In this episode we reveal 6 power-packed AI prompts that smart business owners are using to rank higher, get more traffic, and save time on marketing in 2025. Whether you're new to AI or already using ChatGPT, these prompt ideas are tailored specifically for local SEO - no fluff, no gimmicks. We’ll walk you through each prompt, explain what it do...

What if everything you’re doing for local SEO is just… noise? In 2025, Google is clearer than ever about what matters most when ranking local businesses - and most companies still miss the mark. In this episode, we break down the 5 most important local SEO ranking factors backed by real data, and give you one powerful tip to boost each one. But that’s not all. We’ll also reveal a bonus strategy th...

Is your website silently scaring away customers - and Google? In this episode, we reveal the two biggest culprits behind slow websites that kill your rankings, conversions, and credibility. You’ll learn: Why website speed is a direct SEO ranking factor How to identify and compress images that are dragging your site down What makes a hosting provider “fast” and how to vet the right one Simple tools...

Fake listings are clogging up Google Maps and stealing your leads. In this episode, we break down how local businesses can report spammy or rule-breaking Google Business Profiles—and why it’s one of the easiest ways to boost your own visibility. No fluff, just the exact steps you need to protect your turf and show up higher in search. 👉 Learn what counts as a violation 👉 How to spot fake listing...

Visibility isn’t just about content or backlinks - it’s about  trust . If you’re a local business owner who wants more visibility, more leads, and more customers, this episode breaks down the 5 easiest (and most overlooked) trust signals that Google is watching like a hawk. These aren’t fluff—they’re simple actions you can take this week to show Google you’re the real deal. 🛠️ Actionable. 🚀 Fast...

Thinking about adding a video to your homepage? Before you hit upload, listen to this episode. We break down the real impact of videos on your website’s performance - what helps, what hurts, and what actually gets people to call or buy. From autoplay background videos that tank your load time to pop-up explainers that boost conversions, we’ll show you what works in 2025 and beyond. If you want mor...

SEO is changing—and fast. With Google, ChatGPT, and other platforms shifting toward instant answers and AI summaries, it’s no longer enough to simply “rank.” You need to be the  trusted answer. That’s where  AEO (Answer Engine Optimization)  comes in. In this episode, we break down what AEO is, how it differs from traditional SEO, and how to make your website the one Google (and AI tools) chooses...

Still waiting for the “right time” to start creating videos for your business? You’re already behind!🤣 In this episode, you’ll learn exactly how to start video marketing the smart way—without overthinking it, freezing on camera, or investing in expensive gear. We’ll show you how to use ChatGPT to brainstorm video topics, the easiest formats to film, and where to post your content to get maximum v...

Just because your website is live doesn’t mean Google knows it exists. In this episode we’re tackling one of the biggest blind spots in local SEO - page indexing . If your service or city pages aren’t indexed, they’ll never show up in search results! And that means no traffic, no leads, and no growth. You’ll learn how to check if Google is ignoring your pages, why indexing matters more than ever,...

Choosing the wrong digital marketing company doesn’t just waste money - it can set your business back months. In this episode, you’ll learn how to avoid the most common (and costly) mistakes business owners make when hiring their first agency. We’ll walk you through what to watch for, what questions to ask, and how to tell if a company is truly invested in  your  growth - not just their retainer....

Want to book more landscape design projects without relying on constantly paying for ads? In this episode we dive into the 3 foundational marketing strategies that every landscape design firm needs to build long-term success. From dominating local organic search to using video content that drives branded traffic, these tips are designed to bring in better leads and create compounding results over...

Brand name searches are one of the  strongest trust signals  Google looks for in 2025—and most local businesses aren’t doing nearly enough to earn them. In this episode, we show you exactly why branded search traffic matters more than ever and how to get way more people searching for  you  by name. No fluff, no SEO jargon—just real, actionable strategies you can use right now to turn your business...

With AI flooding search results and Google keeping more traffic for itself, it  might  feel like SEO for your business is dead. But here’s the truth: SEO isn’t dead—it’s just different. In this episode, we break down exactly what’s changed, what strategies no longer work, and what you  must  focus on now to stay visible and competitive. If you're still using SEO tactics from even a year ago, y...

Verifying your Google Business Profile (GBP) is more important—and more complicated—than ever in 2025. In this episode we walk you through the exact steps to get your business verified, with a deep dive into the most common method:  video verification . You'll learn how to showcase your location, prove you manage your business, and avoid the most common mistakes that lead to rejection. Whether...

Scammers are getting smarter—are you? In this episode learn how to protect your business from the latest scam tactics featuring AI-generated voice calls. We break down essential detection strategies and protective measures to keep your Google Business Profile secure. Don't let your guard down. Equip yourself with the knowledge to spot these high-tech scams and prevent them from harming your bu...

One of the most common mistakes we see with local business websites is poor heading structure. Today we detail into how you can transform this common oversight into a competitive ranking edge. Learn how to craft headings that not only captivate and engage visitors but also significantly boost your SEO. Don't let this simple error keep you from topping search results—discover the key to masteri...

Struggling with low visibility and poor rankings? This common challenge could be sabotaging your business's online success. Transform your SEO overhaul with part one of our enlightening three-part series on Solving Business SEO. In this episode we zero in on the crucial but often overlooked foundation of effective SEO: proper schema markup. Learn how correcting your schema can dramatically enh...

Struggling to get new patients for your clinic? We feel your pain! Most likely you're missing out on the most effective strategies in local SEO that will put you ahead of the competition. In this episode you'll learn how to fully optimize your Google My Business listing, leverage the benefits of Local Services Ads, and ensure every condition and doctor has their dedicated page linked to in...

What if you could harness the power of artificial intelligence to not only stop the slide in your website's lead generation but actually improve it? What if you didn't have to overhaul your entire content strategy to see real results? In this episode we detail how AI can revitalize your website, making it a lead-generating powerhouse. You'll learn how AI tools can identify and implemen...