Local Marketing Beat: AI Search, GEO & Multi-Location Marketing

How do you get your brand recommended by ChatGPT, Gemini, and Perplexity instead of simply ranking on Google? In this live SMX 2026 session, Christian Hustle shares the results of a 90-day Generative Engine Optimization (GEO) experiment designed to answer one question: Can YouTube transcripts and structured content increase AI Search Share of Voice? The answer surprised us. You’ll see the exact fr...

In this episode, Christian Hustle and Ari Nahmani, CEO and founder of Kahena, explore how large restaurant brands and franchise operators can win at local search in an AI-driven world. They break down how the customer discovery journey has shifted away from brand websites toward third-party platforms like DoorDash, Yelp, and OpenTable — and what that means for search strategy. They also cover why...

In this episode, Christian Hustle and Melissa Telsrow, President and co-founder of Hiper, explore how multi-location brands can scale authentic social media content that drives real-world discovery. They explain why top franchise systems are winning by moving away from "waterfall" corporate content and instead empowering local operators to share original, unpolished stories that build consumer tru...

David breaks down 3 moves every marketing leader should make right now: 1. Align your content, comms, and PR strategy around a North Star that reflects where the market actually is today 2. Build your prompt universe. The questions and topics that drive real elasticity and scalable growth 3. The third one? Best to hear this one from David himself 👀 Watch the full episode on YouTube

In this episode, Christian Hustle and Athena HQ’s David Zeledon explore how AI search is rapidly reshaping customer discovery, with predictions that up to 60–70% of traditional search traffic could shift to AI in the near future. They explain why top brands are winning by focusing on answer-driven, intent-based content and building strong signals across websites, social media, PR, and third-party...

This episode explores how AI agents are reshaping online shopping, SEO, and the digital customer journey. Host Christian Hustle sits down with Jes Scholz, Growth Marketing Consultant, Keynote Speaker, and SEO Writer, to unpack how agentic search is redefining what it means for brands to be optimized in 2026. From AI agents that can shop for users to the new standards like Web MCP, this episode rev...

Not every brand needs to go viral. But every brand needs to be visible. In our latest Local Marketing Beat episode, Cindy Krum breaks down how video is your brand’s “proof of life” online and builds trust across AI search.

This episode dives into how brands can build trust and visibility beyond their websites in the era of AI-powered search. Host Christian Hustle sits down with Cindy Krum, CEO of MobileMoxie, to unpack how AI overviews, video content, and authentic engagement are rewriting the rules of SEO and brand discovery. Explore how video (both long-form and short-form) can help brands appear in AI results, ho...

In this episode, Christian Hustle sat down with James Hocking from Hocking Digital to unpack how structured data, attribution, and adaptive local SEO can keep your brand ahead in AI-driven discovery. 📍Chapters: 00:00 The rise of AI in Local SEO 02:32 Understanding LLMs and Their Impact on SEO 05:05 The Importance of Schema and Data Structure 08:03 Device and Location Influence on Search Behaviour...

In this episode of Local Marketing Beat, host Christian Hustle sits down with restaurant marketing expert and official "Expert Burger Taster", Rev Ciancio, to unpack the biggest mistakes restaurant brands make, and the simple fixes that actually work. From listings management and consistency to the role of AI in restaurant discovery, Rev shares two decades of real-world experience helping restaura...

In this episode, Christian Hustle sits down with Gwen Sioson from ActiveCampaign to unpack autonomous marketing, agentic AI and how to develop cross-channel campaigns that drive real revenue. We also explore how UB-I (Uberall’s AI agent) accelerates local discovery, engagement, and conversion for multi-location brands. 📍 Chapters: 00:00 Unlocking AI-driven growth 02:36 What “autonomous marketing”...

Mastering Google Business Profiles & Local Visibility in the AI Era In this episode of Local Marketing Beat, Christian Hustle sits down with Joy Hawkins, founder of Sterling Sky and one of the most respected voices in local SEO. Together, they discuss in detail what it takes to master Google Business Profiles (GBP) and stay visible in an AI-driven search landscape. You’ll learn: ✅ The top 3 G...

In this episode of Local Marketing Beat, Christian Hustle sits down with Luma Ghazaleh, Technical Product Manager at Uberall, to unpack how AI search is transforming SEO into Generative Engine Optimization (GEO). Luma explains why AI now acts as a librarian — summarizing, recommending, and citing content — and what this shift means for multi-location brands. They dive into the role of local pages,...

In this episode of Local Marketing Beat, Christian Hustle speaks with Chris Todd, CEO of CallTrackingMetrics, about how call intelligence is reshaping local marketing. Chris explains how businesses can unlock hidden customer insights from calls, connect offline conversations with online journeys, and use that intelligence to drive smarter marketing decisions. From attribution and personalization t...

In this episode of Local Marketing Beat, Uberall's Christian Hustle sits down with Celeste Gonzalez, Director of SEO Testing at RicketyRoo, to explore how AI search is reshaping local SEO and the customer journey. Celeste brings a fresh Gen Z perspective on instant gratification in search, TikTok and Instagram’s role in discovery, and what AI-driven results mean for local businesses. She breaks do...

In this episode of Local Marketing Beat, Christian Hustle sits down with Ana Martinez, CTO at Uberall, to explore how brands can move beyond static automation into the era of agentic AI and dynamic orchestration. Ana shares her vision for AI as a “teammate” that can reason, plan, and act toward business goals, and explains how this shift will transform multi-location marketing. From embedding auto...

In this episode of Local Marketing Beat, Christian Hustle chats with Sarah Cucchiara, VP of Client Success at Tiger Pistol, about how to make hyperlocal social advertising a high-ROI growth channel. Sarah shares her proven playbook for turning small local ad budgets into one of the top-performing marketing channels for franchises, multi-location brands, and SMBs. She explains why blending national...

In this episode of Local Marketing Beat, Christian Hustle chats with Partho Ghosh, VP of Product at Uberall, about how brands can prepare for the new age of AI-driven search. From optimizing structured data to navigating trust in generative AI results, Partho shares practical insights on what marketers must do now to stay visible and competitive. They explore AI discoverability trends, the shiftin...

In this episode of Local Marketing Beat, host Christian Hustle is joined by Greg Sterling — analyst and co-founder of Near Media — to unpack the rapidly evolving relationship between AI and search. They dive deep into how tools like ChatGPT are reshaping the consumer journey, what recent consumer behavior data reveals, and how brands can prepare for the next wave of local marketing disruption. ▶️...

In this episode of Local Marketing Beat, Christian Hustle discusses the evolution of local search visibility with Google experts Lisa Landsman and Ashley Do. They explore how AI is transforming search behavior, the importance of maintaining an accurate Google Business Profile, and strategies for engaging customers effectively. The conversation also covers common mistakes businesses make, how to ma...

In this episode of Local Marketing Beat, Amir Alsayegh from Crocs joins us to explore how the globally recognized brand embraces authenticity, self-expression, and comfort, all while scaling locally. Discover how Crocs balances global strategy with local impact, uses SEO to educate rather than just sell, and prepares for an AI-driven future. 👟 Whether you're a Crocs lover or a sceptic, you'll wan...

In this episode of Local Marketing Beat, we’re joined by Areej AbuAli, founder of Women in Tech SEO, and Krystal Taing, Director of Solutions at Uberall, to explore how one of the most empowering communities in SEO went from a simple idea to a global movement. We discuss how WTS grew from a London meetup into a worldwide network with 10,000+ members, how brands can build trust and inclusion throug...

In this episode of Local Marketing Beat, we're joined by Jaime Arribas, Senior Marketing Technology Manager at KFC UK and Ireland, to explore how the iconic brand is evolving for the next generation. From bold beverage launches like Kwench to local SEO, social media, and AI-driven search strategies, this episode is packed with practical insights for marketers in the QSR space. 🔍 Learn how KFC is...

In this Local Marketing Beat Podcast episode, we sit down with Darren Shaw, Founder of Whitespark, to dive deep into the Local Search Ranking Factors 2025 report and explore the latest trends shaping local SEO and location marketing. Darren shares expert insights on how businesses can adapt to Google’s evolving algorithms, AI-driven search changes, and engagement signals to maximize visibility and...