Local Market Monopoly Hyperlocal Small Business Marketing Podcast

We may all be ready to say good-bye to 2020, but is your business ready for the new year? In this episode, Clarence discusses the importance of yearly marketing strategy planning for your small business and how to get it right for 2021. He offers tips for making the most of your marketing plan to get results and grow your business. Learn how to overcome roadblocks, avoid pitfalls, leverage the rig...

Looking for a way to set yourself apart from the competition in your industry—even from the big companies? In this episode, we will show you how to use a powerful video storytelling technique to build an effective marketing narrative.  Video storytelling is a tool that leverages the story of your brand to connect with your audience on an emotional level.  It involves identifying and sharing your v...

In this episode, Clarence shares what greeting cards provide better opportunity than Christmas cards for engaging your small business customers and prospects. As the holiday season approaches, you may be looking for a way to set yourself apart from the competition and make a memorable impact on your customers. This greeting card is the solution. Not only can you express your gratitude, but you can...

In this episode, we will discuss how a negative customer review doesn't have to spell disaster for your business reputation. We will show you how to respond immediately after finding a negative review online. With the right approach, you can transform a negative review into an opportunity to showcase your exceptional customer service. We will also discuss how to incorporate a system to manage revi...

In this episode, we will discuss the benefits of implementing a customer feedback system and how not having one may be hurting your small business. Your business's reputation is paramount to your profitability, so it is crucial to respond to all online customer feedback immediately and know how to collect it and use it to enhance your reputation and overall customer experience. Listen here to disc...

In this episode, we will help you learn how to read a marketing report and leverage the key metrics to grow your business. While most business owners know weekly and monthly reports are important, they aren't sure what to do with the information. If this sounds familiar, this episode will provide much-needed clarity and ensure you make the most of your marketing reports. We'll cover the key metric...

Double-double toil and trouble… Are you looking for creative, low-cost Halloween marketing ideas for your small business? In this episode, we will share spooky and fun ideas your business can use to grab your customer's attention while achieving a successful marketing push before the holidays. These are ideas you can incorporate even with a small budget. Whether you are an e-commerce or brick and...

Are you ready for the holidays? In this episode, Clarence Fisher details a simple Holiday Marketing Plan that any local business can easily implement to increase sales this holiday season. Inside you'll learn... A two-step sequence to getting your audience excited and ready to buy. How to get your prospects to purchase immediately without having to "think about it." What to do to make more sales w...

In today's episode, Clarence talks with professional photographer Mike Tedford about how to have a successful business or personal brand photo shoot. Here are some of the fascinating things you will hear in this episode: Simple ways to get good results with do-it-yourself photos. Proven techniques to project a natural smile. How to take great professional photos, even if you don't feel good about...

In this episode, Clarence Fisher talks with Phil Burch about regaining time and how to be intentional about what you're trying to get done at work and what you're trying to get done in your life. Inside you'll learn: The first step to time management. How to intentionally manage your work and life The most common myths and misconceptions about getting things done It's a big mindset shift. If you s...

In this episode, Michael Cooch and I discuss how to clearly define your Vision, Mission, and Purpose so your team can remain focused on where you are going and how you will get there. This engaging conversation with Michael Cooch reveals: The difference between each statement and how to craft each in a way that gives your team the greatest motivation to accomplish all of your objectives. A simple...

In this episode, we will discuss the single most significant lever that you can pull for success in any advertising campaign. This tactic has worked for years, no matter which trends or changes have occurred. Inside, you'll discover: Why it is key to increasing ad conversions. The critical components that you need have in place before you launch any campaign. Do's and Don't for making sure you get...

In this episode, we will discuss a simple process where you can be everywhere, you and your business, and the one type of content that is essential to dominating your local market online. In this episode, you'll discover: · How to boost conversions and sales using content that you create just once a month. · A specific content distribution strategy that is so crucial to getting results from your c...

In this episode, we will discuss the overall impact that market research can have on strategic decision making in today's business landscape, and why market research is absolutely critical to local business success. Listen here to discover the most effective ways for you to find out what your competitors are up to and how you can beat them.

In this episode, Clarence talks with Tyson Reuer to uncover the strategy and system he used to generate over 100 new 5-star Google Reviews within months of setting the goal. Google is by far the most important review site for most local businesses. Getting as many 5-star Google reviews as possible is an important business strategy and can be the best form of advertising for a local business. Just...

In this episode, Clarence talks with Joe Hart of Purteq Oklahoma to discuss decontamination and long-term surface protection for local businesses. This episode with Joe Hart reveals: The biggest myths out there when it comes to disinfecting your business and protecting your customers and employees from germs, viruses, and bacteria? Common mistakes business owners and property managers make when cl...

In this episode, Clarence talks with Shelley Cadamy about how she helps entrepreneurs and leaders holistically evaluate their organization to quickly zero in on opportunities and issues, create a real-world plan, focused on long and short term goals, and ensure their goals are met.

In this episode, Clarence Fisher talks with Cynthia Stewart about how business owners and leaders can establish an innovative work culture that delivers high employee engagement and exceptional results by helping everyone on their team to lead from their strengths. Listen now for insightful ways to accelerate your leadership growth and team performance!

Feeling well and enjoying good health is essential to living your best life. If you suffer from back or neck pain, headaches, or other maladies, your life is put on hold. Through his successful family-centered chiropractic practice and his own health journey, Dr. Travis Ring is uniquely qualified to help people find and conquer the sources of your pain. Rich with inspiring examples about the heali...

In this week's episode, we talk with Eric Kehmeier, Chief Executive Officer of Integrated Business Technologies (IBT), which helps small to medium-sized businesses in Oklahoma align their technology with their business goals. Eric provides insight into building and developing the infrastructure needed to provide enterprise-level IT support and solutions for small businesses. Here's what you'll lea...

In today's episode, Clarence talks with Evan Uyetake from Trost Marketing about how to use, what's been called, the most reliable small business marketing media-direct mail to drive more leads and sales for your local business. Here are some of the fascinating things you will learn in this episode: Proven strategies to get the best conversions from your direct mail campaigns What to look out for w...

In today's episode, Clarence talks with Nehal Kazim about the best ways to use Facebook ads to get more leads and sales, and grow a local business. How do you know your ads are working? Should you manage your campaigns in the house or hire an agency? Nehal, the founder of Adpros, answers these questions, and more. You'll also hear... A proven strategy to win with Facebook Ads for Local Business Ho...

In this episode, Clarence talks with Russ Knight, owner of a Christian Brothers Automotive franchise, about how Russ went from being a self-proclaimed mediocre salesperson to becoming one of the most connected and influential businessmen in his local market.  Here are some of the fascinating things you will hear in this episode: How to build a powerful network even if you have no business contacts...

These guys may be having a little too much fun... On today's episode, Clarence talks with Jeremy Friedland about how to use Giveaway Funnels to get more local customers, clients, and patients for local businesses. Jeremy Friedland is a lead gen and marketing expert, specializing in Giveaway Strategies, list building, and targeted follow up sequences that get people to come back and buy over and ov...

In today's episode, Clarence talks with Jared Buswell about online walkthrough virtual tours, and how providing an experience where anyone from anywhere in the world can walk through your business before they call or visit can result in boosted profits. Here are some of the fascinating things you will hear in this episode: Why local businesses need online walkthrough virtual tours What types of bu...