Local Market Monopoly Hyperlocal Small Business Marketing Podcast

What would happen if a small business owner didn't have an actionable plan for their year? The answer is simple: they wouldn't know where to start! If you want to work smarter rather than harder and grow with purpose, strategic planning is necessary. It works as a roadmap that is used to identify your strategic goals and objectives, as well as what needs to be done to achieve them. In this week's...

As a website owner, is there anything more terrifying than the thought of seeing all of your work altered or entirely wiped out by a hacker? Keeping your website safe is one of the most important things you can do to protect yourself and your business. You don't want to lose customers because your site was down when they tried to buy something.  The good news is, there are a few things you can do...

The spookiest time of the year is just around the corner and it's time to get your marketing ideas together so you can watch your business grow this season. In this week's episode, I am going to go over some of my favorite Halloween marketing ideas that will help you stand out from the competition! You'll learn what kind of content you should be creating, how to promote it, and other tips and tric...

Want to make the most of your holiday marketing efforts this year? In this week's episode, we'll discuss developing a marketing plan to help you get your business in shape for the holiday season. You'll also learn the best tactics to use during this time of year and how to keep customers coming back again next year! Whether you're a small business owner, solo entrepreneur, or marketing manager at...

Are people talking about you on a platform seen by tens of millions? Yes! Better hope they're saying nice things. Your reputation is everything -- especially online. With so much of people's online time spent on social media, managing your online reputation, whether you're an individual or a business, is more important than ever. In this week's episode, we'll discuss how to build a good online rep...

Have you hesitated to use Google Ads (previously Google AdWords) for your local business marketing because you are worried about the cost? Or perhaps you've tried and weren't happy with the results.   Either way, this episode is for you. Tune in as Clarence demystifies Google Ads for local businesses. First, he discusses why so many small businesses fail with the tool. Then, he uncovers the steps...

Does your local business website load slowly? Does it really matter?   In this episode, Clarence dives into Google's recent update, Core Web Vitals, and discusses how your website must meet specific site speed guidelines or else risk big problems for your web presence and Google ranking.   Plus, he offers simple tips to make your website faster so that you can make the cut instead of suffering the...

Are you looking for an easy way to be more persuasive and catch the attention of your target audience? In this episode, we will discuss the perfect formula for a powerful testimonial video that can help you increase sales. If you want to create awesome video testimonials that will get people's attention and drive more sales for your company, then this is the episode for you. Listen now.

Want to stay at the top-of-mind of your local business prospects? Without a doubt, retargeting is where it's at!   In this episode, Clarence discusses how local businesses can use retargeting to stay in touch with prospects, nurture relationships, and get them to buy from you instead of the competition. If digging too deep into digital marketing tech terms like "retargeting" makes you break out in...

Content is king! But what local business owner has time to spin out massive amounts of content for blogs and social media on a regular basis? In this episode, Clarence will uncover how you can turn one piece of content into many useful pieces with The Repurpose Machine. No, this isn't actually a machine, but it is a content strategy to maximize the use of every single piece you create to get lead...

Are you doing all you can to be THE authority in your local market? It's time to ensure you stand out from the competition. In this episode, Clarence will show you how to use a simple FAQ/SAQ framework to meet your customers where they are, establish your credibility, and prove yourself as the expert in your local industry. By answering frequently asked questions and "should-ask" questions and sha...

Is your small business website more like an online business card than a sales-conversion machine? It's time to change that! In this episode, Clarence discusses three killer website optimizations you can implement into your business website to boost sales ASAP. The truth is, if your website is missing these elements, you are missing out on sales. Your target audience is online now more than ever be...

No business owner wants to leave money on the table, but if you aren't optimizing your Google My Business listing, that's exactly what you are doing! In this episode, Clarence discusses the importance of claiming and optimizing your GMB to boost organic traffic—both online and to your brick-and-mortar business. He shares four simple optimization tips to ensure your listing is primed and ready so y...

After a year like 2020, we could all use some predictability in our businesses! In this episode, Clarence breaks down the details of implementing Ryan Deiss's Predictable Selling System—a foolproof marketing strategy that generates and automates consistent customer conversions. If you are tired of going from one marketing tactic to the next, hoping finally to get some results, you won't want to mi...

Are you expecting too much from your business logo? While having an attractive, brand-building logo is essential to your overall marketing strategy, the truth is your logo isn't as powerful or influential as you may think. In this episode, Clarence covers the mistakes far too many business owners make when they allow their logos to take up too much space on their websites. He explains how the logo...

For small business owners, a great PR campaign can help you achieve your marketing objectives at a fraction of the cost of paid advertising. Yet, many small businesses are confused about what PR is and why they need it. In this week's episode, you'll learn what you need to know about PR for small businesses, including how to define the messaging for your company, the two types of press releases to...

You probably already know that first impressions are key when it comes to growing your business. But beyond the first impression, you also need to stay top-of-mind with new contacts, especially as you're first building your relationship with them. So how do you make a strong first impression and stay top-of-mind in the crucial days after a contact first signs up for your email list?  Listen now to...

Have you ever found yourself wondering why those products and company photos you keep posting don't seem to be attracting enough interactions or why that infographic only netted you 3 likes on social media? If you haven't yet discovered the potential of live streaming on social media – now is a perfect time to get in on the action and include it in your marketing strategy. In this week's episode,...

Is your small business doing all it can to protect you, your team, and your customers from infectious disease? In this episode, we will explore tips for keeping your small business clean and safe. You may be surprised to learn how often most people wash their hands before leaving a restroom or what the dirtiest part of a restroom truly is. Neither answer is what you think. We'll cover the differen...

It's no secret that it takes time and effort to grow a business. And if you want to generate leads online, then your business needs a lead magnet. But here's the thing no one is telling you. Lead magnets aren't enough anymore. In this week's episode, I'll share a powerful strategy that can exponentially grow your sales, leads, and traffic. Listen now!

Chances are, you and your marketing team have had your world turned upside-down due to Covid-19. But although you may have had to adjust to remote work, there are some ways to make your "new normal" more productive and efficient. In this episode, we will talk about the everyday challenges those with remote marketing jobs run into and the best practices that lead to successful and rewarding results...

Before doing business with a new company, do you check who they are? Do you care what they stand for? Of course, your whole website can exude how nice you are. But your "About page" is a prime location for showing you're a good egg, and thereby increasing sales. In this episode, we'll discuss the most common mistakes that slaughter your likeability and may chase away customers. You'll also learn p...

Sometimes you find yourself with a great product that just isn't selling. And when that happens, you have to wonder:  "Why aren't people buying?" You KNOW it's a great product (or service). Your marketing is on-point, and you have a proven sales funnel. So what's the problem here? Well, sometimes when a product isn't selling, the problem isn't with the product...  but with the OFFER. In this episo...

Does your small business get into the Black Friday ring? Or do you feel like it's not worth the effort?   In this episode, we will discuss three ways to position your business for profits on Black Friday and throughout the holiday shopping season. Even if you don't offer the deep discounts and deals that fill up your parking lot with shoppers at 4 a.m., you can take these steps to encourage custom...

Is your small business involved in charitable giving? In this episode, we will explore the ripple effects of supporting local charities. You may be surprised to learn how it offers rewards for your business—both personally and financially. Making the right charitable giving choices can strengthen your connection to the local community while enhancing your workplace culture. Whether you are ready t...