Local Grit

In this episode of Local Grit, Alex Hobcraft interviews Vanessa Green, founder of Greenlight Content , about the importance of authentic copywriting in marketing. They discuss Vanessa's approach to writing for local organizations, the significance of simplicity and honesty in messaging, and the role of case studies in proving business claims. Vanessa shares insights on how businesses can effective...

Running a business isn't always a smooth ride. Running a restaurant is as close to masochism as you can get, in my opinion. But Bettina Scormann handles it like a pro - calmly with grace and a smile. And as you will hear, she's seen her fair share of turmoil. Bettina and Alex delve into Bread Bar's now Bardō 's history and how to manage this industry with tenacity.

Suzanne Zandbergen is the Social Media expert in Hamilton. She runs The Generator (Hamilton Tourism, McMaster and several BIAs to name a few clients) and is also the co-founder of Hamilton Fempreneurs , Hamilton’s Premier Women’s Networking Group. We talk about starting up a social media business, growth and more in this epic chat.

Custom websites for businesses are just better. Insights from Suad Sarjlic, owner of 101 Keys , on how personalized web design can enhance user experience and drive business success. custom websites, user experience, digital marketing, web design, business success Custom websites enhance user experience. Generic templates lack personalization. Web design should reflect brand identity. Engagement m...

In this episode of Local Grit, Alex Hobcraft interviews Robert Armstrong, the founder of Aberdeen Interiors and Aberdeen Plumbing. They discuss Robert's journey from a sales background to starting his own home renovation business, the challenges and successes along the way, and the importance of trust and shared values in business. The conversation also covers renovation trends, multi-generational...

In this episode of Local Grit, Alex Hobcraft interviews Chris Mindorff, owner of Station One Coffee House, about his journey in the coffee business, the impact of tariffs, and the importance of community support. They discuss the challenges of running a local coffee shop, the role of sustainability, and the significance of creating a community hub. Click Here to visit Democracy Click here to go to...

Chris Mindorff, owner of Democracy Coffee shop on Locke St in Hamilton, talks about starting and growing a small business and the mindset behind it.