Alex Hobcraft
Local Grit
Alex Hobcraft Hamilton local businesses share their stories about starting, running and growing (or not growing) their business. Learn about small business, marketing, copywriting, social media, growing and maintaining a small business in Hamilton, Ontario, Canada.
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Épisodes
When Your Business Needs To Change - Jodi Laking 19.05.2026 49:20
Title: Navigating Entrepreneurial Disruptions: From Burnout to Support with Jody Laking In this episode, Jody Laking shares her personal and professional journey through life-disrupting events and how they shaped her latest business pivot to focus on supporting entrepreneurs in crisis. Discover practical tools, unique frameworks, and AI solutions for entrepreneurs managing overload, burnout, or ma...
Everyone Can Start A Business - Alex hobcraft 11.05.2026 37:04
Building Community and Innovation: The Entrepreneurial Journey of Alex Hogcraft Discover how Alex Hogcraft transformed setbacks into opportunities, blending music education with digital marketing and AI technology to support small businesses in Hamilton. This episode explores resilience, community engagement, and leveraging technology to adapt in challenging times. In this episode: Alex's early ca...
"Own Your Lane" - Erin Dunham of The Mule/The Other Bird 31.03.2026 34:00
Title: Building Restaurants and Brands With Purpose Join Erin Dunham as she discusses her journey from corporate life to hospitality entrepreneurship, focusing on innovative branding and community engagement. Highlights: Transition from corporate to hospitality Crowdfunding The Mule restaurant Communication skills from an English degree Lessons from opening and scaling businesses Unique branding a...
"Always Iterating" with David Levy of Chocolate Tales 23.03.2026 39:01
Business management in specialty food (chocolate and culinary experience), balancing creation and systems, customer experience, staff hiring, and seasonal challenges Mastering a Niche Business: Insights from the Founder of Chocolate Tales David’s journey from restaurant work to chocolate entrepreneurship Managing multiple business components—studio classes, online sales, corporate events The impor...
Ryan Moran - CoMotion + Locke & King 16.03.2026 1:04:03
Building Community and Brands: Insights from Ryan Moran's Entrepreneurial Journey in Hamilton This episode features Ryan Moran, a Hamilton-based serial entrepreneur, sharing his insights into building businesses rooted in community, storytelling, and authenticity. From dynamic marketing campaigns at Niagara Parks to launching a watch brand during the pandemic, Ryan offers valuable lessons in resil...
Katherine and Callum - Pilot Solutions 09.03.2026 52:15
Katherine Yager and Callum Pinsky pilotsolutions.ca localgrit.ca Summary In this engaging interview, Catherine and Callum from Pilot Solutions share their journey from political science to running a successful web design, SEM, and SEO firm. They discuss the importance of strategy over tactics, client relationship management, and the future of digital marketing, including AI search. A must-listen f...
Katherine and Callum - Pilot Solutions 09.03.2026 4:19
Katherine Yager and Callum Pinsky pilotsolutions.ca localgrit.ca Summary In this engaging interview, Catherine and Callum from Pilot Solutions share their journey from political science to running a successful web design, SEM, and SEO firm. They discuss the importance of strategy over tactics, client relationship management, and the future of digital marketing, including AI search. A must-listen f...
Heather and Noah - Mystic Ramen 02.03.2026 57:06
www.mysticramen.ca localgrit.ca One of the best interviews I've had for this podcast as I introduce Heather and Noah. Mystic Ramen, Hamilton, Japanese cuisine, community, inclusive dining, restaurant industry, financial stability, ramen tradition, culinary innovation, small business Summary In this engaging conversation, Heather and Noah, the founders of Mystic Ramen, share their journey from culi...
Dr. Shahab Tabesh - Locke St Dental 09.02.2026 40:32
Click here to visit Locke St Dental Visit Local Grit here - Local Grit Summary In this engaging conversation, Dr. Shahab Tabesh, a dentist at Locke Street Dental, shares his unique journey into dentistry, shaped by his childhood experiences and serendipitous encounters. He discusses the importance of building relationships with patients, especially in alleviating their fears and anxieties about de...
Bernadette Connors - _28Music 02.02.2026 39:41
See Bernadette's website @_28MUSIC Summary In this engaging conversation, Alex Hobcraft speaks with musician Bernadette Connors about the multifaceted nature of a music career. They explore the business side of music, the importance of valuing one's worth, and the challenges faced in the gig economy. Bernadette shares her journey of finding her voice, the significance of building relationships in...
Matt Surina - Staircase Theatre 26.01.2026 37:04
https://staircasehamilton.com/ Keywords Staircase Theatre, Hamilton arts, improv, comedy, community engagement, event hosting, arts funding, local culture Summary In this conversation, Alex Hobcraft interviews Matthew Serena from The Staircase Theatre, discussing its history, evolution, and role in Hamilton's arts scene. They explore the challenges of hosting events, community engagement, marketin...
Suzanne Zandbergen - Social for Small Business 19.01.2026 40:55
Suzanne Zandbergen Click here to hire the Generator. New platforms, shifting algorithms, and constant noise—Suzanne breaks down how business owners can navigate social media without burning out or chasing every trend. What You’ll Learn in This Episode In this conversation, Suzanne and Alex explore: How platforms like Threads and Blue Sky differ from traditional social media Why sustainable content...
Emily Baillie - AI Compass Content Marketing 12.01.2026 49:48
Visit Emily's site https://www.compasscontent.ca/ Keywords AI, digital marketing, ethical AI, small business, AI training, marketing strategy, AI policy, environmental impact, AI tools, productivity Takeaways AI is fundamentally changing the digital marketing landscape. Ethical considerations are crucial in AI implementation. Small businesses need guidance to navigate AI effectively. AI can enhanc...
Eric Wright - DiscoPosse 18.12.2025 1:03:39
Eric's Website: https://gtmdelta.com/ Keywords: tech marketing, customer experience, branding, entrepreneurship, engagement, storytelling, marketing strategies, audience understanding, innovation, continuous learning Summary In this engaging conversation, Alex Hobcraft and Eric Wright explore the journey of Eric from a cobbler to a successful tech marketer. They discuss the importance of customer...
Jodi Laking - Work Smart Canada 16.12.2025 39:36
Work Smart Canada Keywords entrepreneurship, coaching, trades, business blueprint, self-employment, support systems, productivity, exit strategies, community, success stories Summary In this conversation, Jody Laking, a coach and entrepreneur from WorkSmart Canada, discusses the importance of entrepreneurship, particularly in the trades industry. She introduces her Start Smart Trades and Business...
Jerrold Hewson - The Revival Art Store 11.12.2025 33:16
Art Revival Website Keywords Revival Art Store, Creative Disruptors, Art Community, Entrepreneurship, Art Supplies, Cafe, Life Drawing, Paint and Sip, Sustainable Art, Business Strategy Summary In this conversation, Jerrold Hewson shares the inspiring journey of establishing the Revival Art Store, a creative hub that combines art supplies, a cafe, and community workshops. After a life-altering acc...
Matt Diamante - heyTony Digital Marketing 01.12.2025 58:31
Listen to more episodes! https://localgrit.ca/episodes www.instagram.com/localgrit www.facebook.com/localgrit www.youtube.com/localgrit Summary In this engaging conversation, Alex Hobcraft interviews Matt Diamante, an SEO and digital marketing expert, about his journey in building a successful agency, Hey Tony. They discuss the importance of transparency, giving away valuable information for free,...
Alan Richter - Revive Health 24.11.2025 55:24
Alan Richter is the owner and operator of Revive Health on Dundurn in Hamilton. We discuss his unique approach to physiotherapy, exercise, and movement, which is more forward-thinking. Localgrit.ca
Vanessa Green - Greenlight Content 20.11.2025 39:43
In this episode of Local Grit, Alex Hobcraft interviews Vanessa Green, founder of Greenlight Content , about the importance of authentic copywriting in marketing. They discuss Vanessa's approach to writing for local organizations, the significance of simplicity and honesty in messaging, and the role of case studies in proving business claims. Vanessa shares insights on how businesses can effective...
Bettina Schormann - Bardō 17.11.2025 51:39
Running a business isn't always a smooth ride. Running a restaurant is as close to masochism as you can get, in my opinion. But Bettina Scormann handles it like a pro - calmly with grace and a smile. And as you will hear, she's seen her fair share of turmoil. Bettina and Alex delve into Bread Bar's now Bardō 's history and how to manage this industry with tenacity.
Suzanne Zandbergen - The Generator 17.11.2025 19:56
Suzanne Zandbergen is the Social Media expert in Hamilton. She runs The Generator (Hamilton Tourism, McMaster and several BIAs to name a few clients) and is also the co-founder of Hamilton Fempreneurs , Hamilton’s Premier Women’s Networking Group. We talk about starting up a social media business, growth and more in this epic chat.
Suad Sarajlic - 101 Keys 17.11.2025 34:25
Custom websites for businesses are just better. Insights from Suad Sarjlic, owner of 101 Keys , on how personalized web design can enhance user experience and drive business success. custom websites, user experience, digital marketing, web design, business success Custom websites enhance user experience. Generic templates lack personalization. Web design should reflect brand identity. Engagement m...
Robert Armstrong - Aberdeen Interiors 17.11.2025 32:58
In this episode of Local Grit, Alex Hobcraft interviews Robert Armstrong, the founder of Aberdeen Interiors and Aberdeen Plumbing. They discuss Robert's journey from a sales background to starting his own home renovation business, the challenges and successes along the way, and the importance of trust and shared values in business. The conversation also covers renovation trends, multi-generational...
Chris Mindorff - Democracy Coffee 11.11.2025 14:53
In this episode of Local Grit, Alex Hobcraft interviews Chris Mindorff, owner of Station One Coffee House, about his journey in the coffee business, the impact of tariffs, and the importance of community support. They discuss the challenges of running a local coffee shop, the role of sustainability, and the significance of creating a community hub. Click Here to visit Democracy Click here to go to...
Democracy - Chris Mindorff 31.10.2025 14:47
Chris Mindorff, owner of Democracy Coffee shop on Locke St in Hamilton, talks about starting and growing a small business and the mindset behind it.
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