LoanOfficerPodcast.com

In this episode of LoanOfficerPodcast.com Chris Johnstone the creator of LoanOfficerCRM.ai breaks down the real fundamentals behind building a mortgage business that can consistently close 10 or more loans per month and why artificial intelligence is about to reshape the industry faster than most loan officers realize.   This episode is a direct, practical conversation for loan officers who want t...

AI is no longer a future trend in real estate and mortgage lending. It is already influencing how buyers search for homes, choose agents, and get referred to loan officers. In this episode, Chris Johnstone and Nate Carver break down exactly how AI is reshaping the industry, why ChatGPT is already sending real mortgage deals, and what professionals must do now to avoid being left behind. From AI an...

In this episode of the LoanOfficerPodcast.com, Chris Johnstone reveals how AI-powered voice agents are helping loan officers book appointments with top producing real estate teams and turn their listings into free, high-intent mortgage leads. You'll hear how this simple workflow inside the Loan Officer CRM answers your calls, follows up automatically, and positions you as the most valuable partner...

This week on  LoanOfficerPodcast.com , Chris Johnstone breaks down one of the most important industry shifts we will experience in our lifetime: the rise of AI-powered search, customer service, and referral generation.   We're no longer talking theory. AI is already recommending mortgage lenders, generating full 1003 applications, and reshaping how homebuyers shop for real estate and financing. Ch...

In this episode of  LoanOfficerPodcast.com , Chris Johnstone sits down with Charles Williams — a powerhouse who went from bankruptcy to structuring $50M–$150M commercial deals and building one of the most trusted capital market networks in the country.   You'll learn:   How to create your own best customer. Charles explains how he built a lending model powered by his nonprofit, student housing acq...

In this behind-the-scenes episode, Chris Johnstone welcomes a new team member and walks them through exactly how Connection Incorporated helps loan officers dominate their markets. From mastering referrals to leveraging A.I. automation, you'll see how top producers are growing their businesses faster than ever — without chasing low-quality leads.   3 Key Takeaways:   The 4 Pillars of Growth  — How...

In this episode of The LoanOfficerPodcast.com, Chris Johnstone and Carl White dive deep into the future of mortgage marketing and how AI is transforming the industry. Discover why AI-driven consumer behavior is creating a massive opportunity for early adopters and how to get ranked inside ChatGPT before your competition even realizes what's happening.   3 Key Takeaways:   Why AI search engines lik...

This kickoff episode of  The Loan Officer Marketing Podcast launches a 12-week live training series designed to turn traditional LOs into AI-powered producers. Chris breaks down how ChatGPT, Grok, and Gemini are already recommending loan officers — and how to position yourself to get referrals directly from AI before your competitors even wake up to it.   You'll learn:   Why Google search will los...

FIF Ghobadian went from being denied for her own mortgage to funding over  $250M/year  — and she's on track for  $350M next year . In this episode, she reveals the exact strategy that made her the #1 go-to lender inside top Compass offices without cold calls, ads, or dancing on TikTok.   You'll learn:   How FIF consistently gets 80%+ of her volume from top real estate agents — and the 3-minute pre...

Erica Bille went from solo originator to consistently growing her mortgage business using four scalable pillars — database marketing, qualified agent partnerships, live Concierge phone follow-up, and SEO + AI to get organic inbound deals. In this episode, she breaks down how she's stacking predictable deal flow  without burning herself out making calls all day.   Here's what you'll learn:   Her ex...

In this episode, Chris Johnstone interviews Kevin Kenerson — one of the top 100 loan officers in the U.S. — who reveals the exact process behind turning realtor partnerships into consistent, high-quality deal flow. Kevin shares how his relationship-first approach fuels nearly all of his production, even in a shifting market.   Here's what you'll learn:   80% Referral Model: How Kevin built a purch...

In this episode of  The Loan Officer Marketing Podcast , host  Chris Johnstone  sits down with  Frank Garay  to uncover one of the biggest breakthroughs in mortgage marketing — how A.I. and ChatGPT are now recommending local loan officers directly to consumers.   Chris reveals how loan officers can position themselves to be  recommended by A.I. , the same way top producers once dominated Google re...

In this episode of  The Loan Officer Marketing Podcast , Chris Johnstone sits down with top-performing loan officer  Jarrod Manley  to reveal how he used the  Loan Officer CRM  and the  Mortgage Marketing Animals Call Blitz system  to generate  nine applications and a HELOC  from just  32 phone calls in a single day.   Jarrod shares how embracing AI, following proven systems, and keeping the right...

In this episode of the Loan Officer Marketing Podcast, Chris Johnstone sits down with industry leader Tony Umholtz to uncover practical strategies for growing your mortgage business in today's shifting market. From managing your database to building meaningful realtor partnerships, Tony shares proven methods that are helping his team thrive.   What you'll learn in this episode:   Refi Opportunitie...

In this episode of the  Loan Officer Marketing Podcast , Chris Johnstone reveals how loan officers can leverage artificial intelligence and Google's AI search features to generate consumer direct leads that close at the same ratio as referrals. Discover why AI is changing the mortgage industry forever and how you can position your business to win.   What you'll learn in this episode:   AI-Powered...

In this powerhouse episode of  The Loan Officer Marketing Podcast , host  Chris Johnstone  sits down with  Lauren Maxwell , one of the nation's top-producing mortgage professionals (Ranked #54 on Scotsman Guide), to uncover her 38-year journey from zero knowledge in mortgages to consistently funding over  $150 million annually .   Whether you're just getting licensed or you're scaling your mortgag...

In this powerful episode, host  Chris Johnstone  sits down with  Carl White , one of the most respected voices in the mortgage industry, to reveal how AI is transforming the way loan officers generate leads, close deals, and build long-term referral partnerships. If you're looking to future-proof your business and get an edge in today's competitive market, you won't want to miss this conversation....

In this episode of the Loan Ops and Marketing Podcast, host Chris Johnstone interviews Oleg Tkach , one of the top-producing loan officers in the country. Oleg shares how he scaled from #75 to #41 on Scotsman's Guide by transforming his approach to agent relationships, marketing, and team-building—despite a rising rate environment.   What You'll Learn:   How to grow your business by thinking like...

In this episode of  The Loan Officer Podcast with Chris Johnstone , discover how to  double your referrals  from your database and  unlock new high-value referral partner relationships every single month —all using AI and The Loan Officer CRM.   You'll learn:   The Loan Officer Launch  – How to wake up your past client and lead database with an irresistible AI tool that drives referrals. AI Databa...

In this episode of the  Loan Officer Marketing Podcast  with Chris Johnstone , discover how AI voice agents are transforming the mortgage industry and why loan officers who implement now are getting more qualified appointments, stronger realtor relationships, and closing more deals.   Here's what you'll learn:   Turn Missed Calls into Closed Loans:  How AI voice answering captures every lead, qual...

In this episode, Chris Johnstone sits down with  Brandon Barnum , CEO of  HOA.com  and author of  Raving Referrals , to reveal how  loan officers can scale their realtor relationships and grow a consistent referral pipeline using proven systems, events, and community strategies.   Here's what you'll learn in this powerful episode:   How to fill rooms with realtors  and teach high-value referral cl...

In this episode, Chris Johnstone and Steve Kyles reveal the  exact process for getting ChatGPT to recommend you to high-quality mortgage leads. If you're a loan officer looking to future-proof your business and tap into the next big wave of consumer-direct traffic, this is a must-watch.   Here's what you'll learn:   How to  train ChatGPT to recognize you as a local mortgage expert The daily strate...

In this powerhouse episode of the Loan Officer Podcast,  Chris Johnstone  sits down with mortgage industry legend  JJ Mazzo , a consistent top producer in the  Scotsman Guide Top 100  and author of the newly released book  Perseverance Principles . JJ reveals the personal journey behind his success—from losing everything in 2009 to building a $250M+ mortgage business—and shares the real-world tact...

In this episode of the Loan Officer Podcast, Chris Johnstone joins Frank Gray to break down  how AI is fundamentally changing the mortgage industry —and how forward-thinking loan officers are already using it to  get direct referrals from ChatGPT .   Discover the new AI tools, strategies, and automations that help you:   Stand out as the top expert in your local market Build relationships with Cha...

In this high-impact episode, host  Chris Johnstone  interviews  Kory Kavanewsky , the  #23 ranked Loan Officer in the United States according to Scotsman's Guide for 2024. Kory shares how he built a $280M+ mortgage business with just three core lead sources—financial advisors, realtors, and his database—and how his obsession with process creates a five-star experience every time.   You'll learn:  ...