LoanOfficerPodcast.com

In this powerhouse episode of the Loan Officer Podcast,  Chris Johnstone  sits down with mortgage industry legend  JJ Mazzo , a consistent top producer in the  Scotsman Guide Top 100  and author of the newly released book  Perseverance Principles . JJ reveals the personal journey behind his success—from losing everything in 2009 to building a $250M+ mortgage business—and shares the real-world tact...

In this episode of the Loan Officer Podcast, Chris Johnstone joins Frank Gray to break down  how AI is fundamentally changing the mortgage industry —and how forward-thinking loan officers are already using it to  get direct referrals from ChatGPT .   Discover the new AI tools, strategies, and automations that help you:   Stand out as the top expert in your local market Build relationships with Cha...

In this high-impact episode, host  Chris Johnstone  interviews  Kory Kavanewsky , the  #23 ranked Loan Officer in the United States according to Scotsman's Guide for 2024. Kory shares how he built a $280M+ mortgage business with just three core lead sources—financial advisors, realtors, and his database—and how his obsession with process creates a five-star experience every time.   You'll learn:  ...

In this high-impact episode, Chris Johnstone interviews Jason Nichols, co-founder of  MortgageQ.ai , a revolutionary A.I.-powered platform built specifically for mortgage professionals who want to dominate the  non-QM market .   Whether you're tired of memorizing guidelines or losing deals waiting for underwriters to call back, this episode will show you how to convert more self-employed and non-t...

In this episode, Chris Johnstone reveals the cutting-edge strategy loan officers are using to  get ranked inside ChatGPT —and how it's turning into qualified mortgage deals every month. If you're a mortgage professional looking to build authority, generate high-quality leads, and close more loans using AI, this is a must-watch.   Here's what you'll learn in this episode:   How to Get ChatGPT to Re...

In this loan officer marketing podcast, Chris Johnstone is going to show you how to build Facebook Ad campaign, not just for lead generation but to drive referrals that turn into  closed, funded mortgage deals . Here's what you'll learn: The Facebook Ad Strategy That Attracts Referrals: How to run ads that naturally lead to referral deals, not just cold leads. The Exact Follow-Up Process That Clos...

Artificial Intelligence is transforming the mortgage industry faster than Google ever did—and most loan officers are not prepared. In this episode, Chris Johnstone reveals how AI is already replacing traditional search and what you need to do  right now to stay relevant, rank higher, and close more deals.   Here's what you'll learn:   How AI search is outpacing Google—and how to use it to generate...

Want to close more loans without chasing cold leads? In this episode, Chris Johnstone reveals how top loan officers are using AI and automation to dominate local search and turn Google and ChatGPT into consistent referral engines.   You'll discover:   The #1 overlooked system for generating 5-star Google reviews that skyrocket your local visibility and trust. How to automate client follow-up using...

How Loan Officers Can Use AI & Backlinks to Rank #1 on Google and ChatGPT, & Close More Deals Learn how top mortgage professionals are using AI and high-authority backlinks to rank #1 on Google and ChatGPT—and close more deals in today's competitive market. If you're a loan officer or mortgage broker looking to generate high-quality leads, dominate local SEO, and grow your referral network, this e...

AI and search are now the gatekeepers of high-quality mortgage referrals. In this episode, we break down how loan officers can leverage AI-powered local SEO strategies to show up where it counts—Google, ChatGPT, and voice assistants.   Here's what you'll learn:   The #1 Factor AI Looks For -  How local business directory consistency (NAP: Name, Address, Phone Number) impacts your ranking and refer...

In this episode of the  LoanOfficerPodcast.co m, Chris Johnstone reveals how AI and Google search are quickly becoming the top referral sources for high-quality mortgage leads—and how YOU can tap into them. Learn how loan officers are leveraging AI prompts and SEO to build trust, authority, and pipeline—all without paid ads.   What You'll Learn:   The 4 key ranking factors Google and ChatGPT use t...

AI isn't the future—it's already reshaping how borrowers find their mortgage lender. In this powerful episode, Chris Johnstone shows you how to turn ChatGPT, Google, and your online presence into your most consistent and scalable lead sources.   Discover how one loan officer funded a $1M+ deal from ChatGPT search—without running a single ad Why Google reviews and AI rankings are your new referral...

In this must-listen episode, Chris Johnstone sits down with Adam Crosley to uncover how he grew from solo originator to a high-performing team closing over 200 loans a year—despite a low average loan size and a rural market.   You'll get to learn:   The exact systems Adam used to scale from 5 to 38+ closings per month Why referrals from past clients convert  3x better than realtor leads—and how he...

SEO, Social Proof & Press Releases that Get You Found in ChatGPT & Gemini.   If you're a loan officer looking to dominate your local market, this is the episode you can't afford to skip. Chris Johnstone breaks down the most practical, tactical ways to build AI authority online—so when homebuyers ask ChatGPT or Gemini who to trust, your name comes up first.   In this episode:   📌 How to reverse en...

AI just changed how people search—and it's transforming the mortgage industry faster than anyone expected. In this must-listen episode, Carl White & Chris Johnstone break down what Google's new Gemini AI rollout means for lead generation, online visibility, and your reputation as a loan officer. This is your roadmap to your new AI powered mortgage marketing plan. 3 Key Takeaways: Gemini AI is chan...

In this episode, Chris Johnstone interviews Peter Pessetto, a real estate coach who joined Adam Crosley's mortgage team to build deep, scalable agent relationships—without ever taking a loan app. Here's what you'll learn: The exact education-first system Peter uses to book agent appointments and generate qualified referrals—up to 216 from a single conversation. How to reactivate old leads and part...

3 Key Takeaways: AI Is the New Search Engine: With up to 50% of searches projected to shift from Google to AI platforms like ChatGPT, loan officers must optimize their digital presence to be found by name and niche in AI search results. Hunting vs. Farming Strategy: Daily prospecting feeds your business today ("hunting"), but consistent content creation and digital branding build long-term authori...

3 Key Takeaways: AI Is the New Search Engine: With up to 50% of searches projected to shift from Google to AI platforms like ChatGPT, loan officers must optimize their digital presence to be found by name and niche in AI search results. Hunting vs. Farming Strategy: Daily prospecting feeds your business today ("hunting"), but consistent content creation and digital branding build long-term authori...

In this exclusive podcast episode of LoanOfficerPodcast.com , we chat with Tammy Saul—Officially the #1 producing mortgage broker in Maryland, and the #1 female mortgage broker in the U.S.Tammy and I have a powerful conversation about her strategies for driving over $200M in annual loan production even in a difficult market. We discuss strategic relationship-building and how to create and exceptio...

In this episode, Chris Johnstone sits down with Craig Sewing from American Dream TV to discuss how to leverage social media, branding, and relationships to build long-term referral relationships. Learn: How Craig's American Dream Media connects over 1,200 top real estate and mortgage professionals nationwide. The secret to creating compelling video content that builds lasting relationships with re...

How Sean Herrero Went from Zero to $220 Million in Mortgage Production 🚀 In this episode, we sit down with Sean Herrero, the Adventure Lender, who went from zero to $220 million in mortgage production with a simple yet powerful approach. Sean shares: - How he gets group presentations at real estate offices to build relationships at scale. How he leverages social media into more closed, referrals...

In this powerful episode, Matt Weaver reveals the exact strategies behind personally closing 1,057 loans in 2025—earning him the #11 spot on the 2025 Scotsman Guide Top Dollar Volume list with $367,966,975 in production. He also ranked #4 in 2024 with $373,104,293 in volume and 1,188 units closed. Here's what you'll discover:   How to implement a clear, scripted process to efficiently handle large...

In this episode of The Loan Officer Marketing Podcast, we sit down with Damon Germanides, co-founder of Insignia Mortgage, to explore how he cracked the $202M volume mark — not by chasing leads, but by mastering a high-net-worth niche and building powerful partnerships.   Here's what you'll discover:   How to win jumbo, complex, and non-traditional loans that big banks can't touch The exact strate...

In this powerful episode of The Loan Officer Marketing Podcast , top producer Ben Cohen (Ranked #4 on Scotsman Guide) shares the mindset, systems, and strategies that helped him grow from $349M to $553M in just one year. Ben breaks down what it really takes to scale a mortgage business today.   Here's what you'll discover:   How Ben built a scalable business model while maintaining world-class cus...

In this high-impact episode of  The Loan Officer Marketing Podcast , Chris Johnstone breaks down the exact strategy his team used to book over 2,000 qualified appointments last month — without cold calling or ad spend. Whether you're a solo loan officer or scaling a team, this episode will give you the exact roadmap to take your mortgage business from inconsistent to fully booked. Here's what you'...