Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.

It's all about growing website leads in the online world!   Traffic on a site needs to have a conversion percentage...a certain percent that move on to become leads and customers.  This isn't just for e-commerce sites, but for any site that ultimately offers a product or service.  You need to have a strategy for lead capture and often a weak area is the lead capture free offer itself.  If the othe...

Getting your email marketing content setup is not the end of your work.  Ensuring that the greatest potential possible OPEN the email is critical and you MUST spend time to improve email open rates. Are you using email marketing or automated email nurture campaigns?  HINT: You should be! A key for email marketing is the open rate.  It does no good whatsoever to have great content if it never gets...

Beyond the need to know what it is, online marketers need to be using a call to action regularly and effectively on their websites!  It's often one of  THE  most overlooked lead capture and digital marketing components out there! Is your business using call to actions effectively on your website?  Let's look into the "what", "how", and "why" of call to actions for you website.  This little piece h...

How can your business have online marketing success? What does it take? What are the key online marketing foundations? These are questions I was recently asked and I decided to answer in this podcast with a look at the four key foundations I believe are absolutely essential to online marketing success.   Is your business doing well in the four areas I note below?  They are essential and cover your...

It's a mobile world and Facebook Instant Articles and Google AMP help you up your game! If you aren't making use of Facebook's Instant Articles and Google's AMP service, you could be missing out on speed and traffic!  Both are tools designed specifically for sites to give ease of use to mobile viewers. In this episode of the Halftime Mike podcast I dive into what Facebook Instant Articles are as w...

Video matters in social media today big time! If you aren't making use of video in your efforts to get more traffic to your website and to grow leads, you're missing out on one of the most powerful tools available today. Video is perfect for capturing the attention of your target audience and funneling people into your company's nurture marketing. In this episode of the Halftime Mike podcast I div...

2017 is just around the corner and it's critical you have a plan for your web and social media marketing.  Things change fast online and what worked a year ago can be outdated now!   In this episode I dive into 6 keys that can help you achieve greater heights related to your website and social media marketing. Are you still only posting links and images to Facebook?  Do you know about the dedicate...

Social lead generation is all about growing leads using social media.  Typically, the first networks to come to mind for use related to this are Facebook and Twitter.  Yet, one that has grown massively and has had major positive developments for businesses is Instagram. The new Instagram updates continue to evolve the network into a great platform for generating leads! In this episode of the Halft...

It's time for an update podcast to talk about what's new in Facebook and Social Media Marketing for lead generation. If you've spent time with me before or are new here, you'll quickly pick up that I'm all about practical, effective strategy for your social media marketing.  For small and medium sized businesses, it's not about what's trendy or colorful, but about what can work.  I try to keep it...

Add value. Be uncommon. Decent terms, but what do they mean?  How can someone add value, be uncommon, and from these have longterm business success? In this episode of the halftime Mike podcast I dive into my life and business philosophy based around these two terms.  It's a great opportunity to step back from the day-to-day tactics of marketing and reflect on the bigger picture of the "why" that...

Social Media works!  Are you using social media lead generation well for your business? It's more than just posting funny photos or repeatedly pushing your products! In this episode of the halftime Mike podcast I dive into moving from simply social media to social media lead generation for businesses.  There's a strategic difference! Discover the concept and what's beyond the social postings that...

Is your 2017 Digital Marketing Planning underway? 2017 is around the corner and very soon it will be time to plan budgets and strategy for the new year.  Knowing this, I’ve created a handy ebook guide that helps you evaluate your 2016 marketing, discusses keys for 2017, and outlines all the details in a checklist you can follow to help you prepare your budgeting and strategy for next year. Things...

Conversion keys help you sell.  When you've done all the steps in the funnel, it's time to ask for the purchase. There are a number of keys to help you in that process of the sales conversion offer and I cover those today in this podcast! In this episode of the halftime Mike podcast I revisit each of the components of the Social Media marketing funnel and then dive deeper specifically into convers...

Is your Email Nurture campaign performing? Do you have a refined strategy for email nurture after a lead opt-in on your website? How can you improve your email drip marketing to convert more interested leads to sales? In this episode of the halftime Mike podcast I dive into the details on email nurture tactics as they flow within an overall digital marketing marketing strategy. Listen Now >  

What is it about optimizing your online sales funnel that seems so nebulous and challenging for marketers today? Not even sure what I mean when I say, "Online sales funnel"? Then you're in the right spot.  Stay tuned to learn about it from an expert! In this episode of the halftime Mike podcast I interview online sale funnel specialist Jeremy Reeves. Jeremy is one of the top sales funnel experts i...

Lead capture tactics – one of the most important and biggest gaps on websites today! Most website do not have clearly defined ways to capture leads on their website.  A “contact us” form is not a lead capture tactic! Lead capture must be part of an integrated online strategy. In this episode of the halftime Mike podcast I dive into the details on lead capture tactics as they flow within an overall...

Are you growing leads with Instagram and SnapChat? Do you wish you were and want to know how to track the ROI? Loads of creative ideas here! In this episode of the halftime Mike podcast Sue B. Zimmerman drops in to drop some gold on ways to use Instagram and SnapChat (and she slides in Periscope too) to drive traffic, grow leads, and cross-pollinate. New to "cross-pollinating" in social marketing?...

Converting PDFs to Boost Productivity   Traditionally, small business owners have followed four values to greater business success, but as of recently there has been another value that has found its place in small business management. The traditional values are: Time management Delegating tasks Good customer relations and Performance tracking   We are all familiar with these values and they are so...

This is Part 2 of a series. View part one >> Are you engaging your web visitors and social media community? Do you have an "engagement" action plan"? Engagement Keys in Your Digital Marketing Strategy is all about what you need to do at the TOP of your digital funnel. You NEED to be engaging your web and social community to build rapport.  I talk about how  to do this...   In this episode of the h...

Are you attracting more visitors to your website?  Do you have an "attraction plan"?  Online Marketing Success: Attraction Content in the Digital Marketing Funnel is all about what you need to do at the TOP of your funnel.   In this episode of the halftime Mike podcast I dive into the keys for attracting more visitors to your website and attracting the right community on social media! Listen Now >

How can you get heard today? It's all about how to amplify your content in a super-busy online world! It's crazy noisy online today.  The rate at which new content is added is exploding!  The average Facebook user has the potential to see 1500 unique posts in their News Feed during a single day!  So how is your business going to be able to compete in this sea on content? In this episode of the hal...

I just came back from Social Marketing World 2016 - the largest social media conference in the world. It was a tremendous event with great speakers, input, networking and the sunshine of San Diego! This is my 4th year attending and I've met people from all over the world, from business owners to marketers, all who are trying to use social media effectively for their business.  As well, I've had th...

Are you using Google Analytics on your website? Are you overwhelmed by all it's features and options?  Still hopeful that you can actually use it for ROI Tracking of your online marketing efforts? There's hope!  Google Analytics is a powerful and often overwhelming tool with loads of options. However, you can break it down to basics that you need to track important ROI items related to your online...

Staying current on SEO Tips is critical for business success on the web today. The web changes rapidly and SEO changes each year because search engine algorithms change.  A search engine algorithm is the set of rules that a search engine like Google uses to determine what is the "best" search results for a search done on Google.com. In this episode I aim to please busy marketers and small business...