Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.

Recently I visited Hershey's Chocolate World in Hershey, PA, and I came away with appreciation and a number of valuable take-aways on how Chocolate World increases social media power, particularly with user generated content. Social Media has power for all businesses.  However, to expand and use the full power take creativity and strategy.  I came away from a visit to Hershey's Chocolate World imp...

It's time to view YouTube and Pinterest as SEO Tools and not just as social networks!  What do I mean and how do you make this happen? In this episode I dive into the details of YouTube and Pinterest from a SEO, Search Engine Optimization, perspective. Let's dive in! Both YouTube and Pinterest are established social media platforms.  Did you know, however, that YouTube is the #2 Search Engine on t...

Are you wanting to know how Instagram's Algorithm really works and how you can know what posts you share for your business really matter? In this episode we look at the information a team of reporters where able to glean from direct access to the Instagram team all related to demystifying the Instagram Algorithm. Let's dive in!  Full post: https://www.mikegingerich.com/blog/instagrams-algorithm-fo...

GDPR and your business... What is GDPR? The General Data Protection Regulation (GDPR) is a new set of regulations developed by the European Union to help in the fight against cybercrime. At its core, GDPR seeks to give people more control over the data they share with business entities on the internet. It’s evident that some businesses are currently misusing the information they collect from consu...

Are you getting the most out of your blog content?  How about I give you 5 ways to reuse blog content to the max?!? You spend hours on each post, researching information, looking up keywords, finding photos, creating graphics and all the other details that go into writing a  blog post. You publish, then you share on social media, and you move on. What if there could be MORE life from that hard-ear...

Have you been to New York City?  Have you toured Times Square and Central Park? How about RUNNING through New York City? I did recently, and I had a great time!  This podcast episode is about my run, my training and the life lessons I learned along the way that you can draw from to inspire and sharpen your daily walk in work and life. Just a note...this is a different podcast from my norm.  You ar...

The topics covered in this week's podcast are recent social media updates.  Social media platforms change all the time, as well as test new features, and marketers need to keep up! What worked last month may not be what works best this month! Join me as we dive in and keep you  up-to-date.

Digital Marketing in 2018, what matters now?  It's an important question! Social Media marketing and digital marketing always evolve and shift. What's new for 2018 and what matters now is different than what mattered last year...in some cases...and in some cases it hasn't changed. The key is knowing the difference! Mike Gingerich dives in on "Live with Mike"!

I dive into two key questions that came my way in the past week. First, was a call from a lady saying, "I was told I need to use Instagram for my business and someone told me you were the person to talk to." So we needed to quickly establish if she should be on Instagram and what she would do! Second scenario was a friend who had been interviewed by a TV show and shared their video from YouTube on...

Instagram announced the launch of two new features in the app related to Stories. I cover what Instagram Archiving is as well as the related Instagram Highlights and how to use the latter for business marketing.

As noted last episode, attracting the right audience is critically important for businesses to maximize the use of social media for growing leads online.  This is often the area where the biggest mistakes by businesses are made! In today's "Part II" we do a quick recap and then go further on this topic to give you actionable tips to implement in your Attraction phase of the digital marketing funne...

Attracting the right audience is critically important for businesses to maximize the use of social media for growing leads online.  It's also one of the most missed and misunderstood aspects of digital marketing. Wanting to know how to maximize your use of social medial for growing leads through attracting the right audience? That's what today's podcast is all about... It's all about a strategic a...

It's a fact, you need a game plan for your online marketing! Too many businesses are operating "silos" on the web without any real cohesive connection.  Your website is run by the web developer or the IT team.  Your social media by a social media specialist, and your email marketing (if you are doing it), by yet another marketing person. With each doing their own thing gaps exist.  The only way to...

Facebook is the #1 most used social media network across North America, Europe, Australia, and South America.  It's a key place where people spend significant amounts of time online and did you know there is a powerhouse of Facebook Tools your business can be using to help your marketing on this network? A key reason Facebook is a powerful platform for marketers is the time spent by users on Faceb...

Facebook is the top social media network for a reason and there are 5 key Facebook marketing mistakes that marketers need to avoid today on this powerful marketing platform. A key reason Facebook is a powerful platform for marketers is the time spent by users on Facebook.  Recent stats released by Facebook show U.S. users are spending on average 40 minutes per day total on the platform in bursts o...

What is a Sales Funnel, and how do I use one online to accomplish growing leads from my website? If you are asking questions about online sales funnels, this is a great post to dig into!  I'll cover the Digital Sales Funnel basics in simple terms to help you identify a plan and strategy to implement on your website. A digital sales funnel process is critical to actually growing leads that can conv...

Facebook and social media updates happen at a ever-increasing pace!  It's hard to keep up online with what matters and what's changed for marketers online. That's where I aim to step in and add some value to you! Are you keeping up with the Facebook and social media changes?  As soon as I post this, new things have happened!  So let's get you caught up on the most recent "need-to-know" changes. Re...

Having a lead capture plan for your website to grow your email list is critical. Using a ebook as a tool is a good method for offering something of value. Let’s dive into the what, why, and how to create a ebook!

Being found by a local internet user doing a search for a local business need requires local SEO marketing tactics. It's a unique arena that requires unique SEO marketing efforts. Is your business performing well in local search? What is local search and local SEO marketing?  How can you improve your local search results? We dive in, explain, and outline 6 tactics to help you get started in the se...

Keyword research tools for website SEO.  What are they and what is it? Why does it matter?  And...how can you do it? That’s the key topic in this week’s podcast episode.  We dive into keyword research in a practical way to try and give you the tools and tactics needed to help you up your game with your website SEO. Who does this apply to?  Beginners are going to get the most value and yet others e...

Is your website performing well and have you done a website best practice review lately? The ultimate goal of an inbound marketing campaign is lead generation. Your site can attract a lot of visitors, but if all they do is browse and leave, then your efforts have failed. To be successful, think of your website as a series of pages with elements that work together to turn a visitor into a potential...

Website SEO Grader and keyword tools help you get a picture of how your site is performing, and better yet, how to help improve your site!  We cover 4 key tools you can use today... In this episode, I dive into what a SEO Grader tool is, what a Keyword tool is, and then the details of four tools and the key benefits of each. Website evaluation tools help you see how well your site is performing an...

Facebook Marketing offers great opportunities for reaching your ideal audience. One reason to use it is to grow your email list.  In this podcast I cover key ways you can use Facebook Marketing to grow your email list. In this episode, I dive into 10 ways to use Facebook Marketing to grow your email list.   Ready to dive in? Listen Now >

A leadership devotional what? My leadership devotional is a 30 day guide that you read daily.  Basically, there is a short topic each day about leadership and it has some key points for reflection and a biblical Scripture reference you can look up for further study.  The goal is to help the reader to reflect and sharpen their leadership skills. However, the question remains, why would you publish...

Facebook, Instagram, Live Video, and Customer Care were highlighted topics at the recent Social Media Marketing World annual conference that brought over 3,000 marketers together in San Diego, California. Each year the key focus is on what is happening in social media and what is working best today.  These four items stood out as keys that many referenced and spoke on at #SMMW17 this year. In this...