Living by Numbers Podcast

Are you struggling to attract clients to your spa website, despite creating compelling content and a visually appealing design? Well, what if I told you that the key to increasing your online presence lies in strategies that don't require a hefty marketing budget? Today on Spa Marketing With Delia I’m chatting with my friend Drew, a marketing expert from Search & Social. In this episode he...

🌟 Calling all spa owners in need of a cash flow boost! 🌟Let's talk about maximizing sales & bookings in the spa industry—it's not just about selling products; it's about fostering genuine connections with our clients & providing the results they asked for. 💖 In times when we need an immediate increase in cash flow, focusing on our existing clients' needs and preferences...

Embrace the power of fresh starts and new beginnings this February! ⁠ ⁠ Calling all spa owners: Dive into the energy of the 1 with our exclusive Numerology Forecast for February 2023. Discover how to use the energy of innovation, fresh starts, independence and visioning can elevate your spa business sales & leadership. ⁠ ⁠ Tune in for insights on leveraging the 1 energy for success and growth.

A big question that's on the minds of many overwhelmed and cash-strapped new spa owners:  Start Simple or Go Big? I’m talking about the importance of an online presence. If you're a solo or startup spa owner, wondering whether you really need a fancy-pants website right out of the gate, the answer is no, but you still need online visibility to attract new clients. Get ready to enhance your...

As January unfolds, we collectively embrace it as a fresh start, a canvas upon which we can paint new aspirations. For spa owners like you, this moment calls for a pause, a reflective glance back at the landscape of 2023 before setting sail into the uncharted waters of 2024. Looking back isn't just a stroll down memory lane; it's a deliberate examination of what worked and what didn't....

Every January, spa owners around the world find themselves wondering about the future of their personal lives & business…and unsure of how to navigate the twists and turns of the upcoming year with a clear sense of purpose. You’ve heard me talk about systems, systems, systems, but there’s also more to it when it comes to mindset & taking action. And while there is wisdom in “going with the...

Get ready to conquer the dreaded January slow-down with my tried & true strategies for spa owners looking for a January sales boost and to lead with confidence, rather than getting sucked into the usual dread for our seasonal post-holiday slump. Honestly? I feel like many of you are so overwhelmed this time of year and maybe need a nudge to try January 2024 a little differently this year! In t...

Are you struggling to  expand your spa's online sales despite a successful brick-and-mortar presence? Many Spa Owners find it challenging to tap into the vast potential of promoting and selling their spa products online.  From immediate visibility to targeted audience reach, strategic budgeting, and data-driven decision-making, in this episode of The Spa Business Mastery Podcast we uncover the...

As a previous spa owner myself, I SO understand the challenges spa owners face in balancing the day-to-day operations with big-picture planning. That’s why I’ve made this podcast into a workshop format - to provide a framework for spa business owners to set clear goals and develop a plan for the year ahead - financially, physically & emotionally.  With my blend of practical business advice and...

Seeing a slump in bookings and sales (aka “The January Blues”)  is quite common among spas around this time of year. This slump can stem from consumer fatigue post the holiday season, demanding crucial strategies to sustain bookings. Seize the day dear spa owners because now is the time and the clock is ticking!  In this episode of The Spa Business Mastery Podcast we're sharing three marketing...

If you're feeling frustrated and overwhelmed by the lack of sales in your spa, despite all your efforts to revive them, then you are not alone!  You may be offering enticing promotions and discounts, but still not seeing the increase in customer bookings and revenue. Instead of the desired result of a thriving business, you may find yourself struggling to cover expenses and questioning the via...

Are you looking to enhance your spa website's consumer experience? In this episode of the Spa Business Mastery podcast, hosts Delia Taylor & Kirsten Foss dive into the topic of creating a five-star spa website that attracts more of your ideal clients and converts them into paying customers.  With expertise in spa website design and consumer experience, we’re sharing valuable insights on ho...

On this very exciting episode of Spa Business Mastery, I am diving into the fascinating world of Numerology, and how it can guide you to success in your personal and business life. Key topics in this week's episode:  Learn how I used Numerology in my personal life and business strategy to navigate the *worst* 2 years of my life. Why exploring Numerology is your secret weapon for personal evolu...

Are you ready to unleash the power of spa marketing and finish the year off stronger than ever? Today we are diving into the not-so-secret ways to stay ahead of your marketing and boost your spa sales to finish strong in 2023... In this episode, you will be able to: Explore the significance of a holistic marketing plan that will increase bookings and sales Learn the benefits of a Marketing Coachin...

Assembling a skilled spa team feels like it’s become more difficult than ever! Especially if you have high standards for your spa business.  Are you starting to feel like you’ve been a little overbearing in your spa leadership? Or find you’re micromanaging because you can’t trust how things are being done? You may be actually doing more harm than good to your business! Then this episode of Spa Bus...

Slow season is approaching - are you ready? As spa owners, we know you're often time-strapped and scrambling for last-minute marketing ideas. But did you know that your website is your most valuable asset? In this episode we will: Uncover the significant rewards of investing time in refreshing and optimizing your spa website Share how a thorough audit of your website’s design and content can b...

Feeling trapped in a never-ending cycle of long hours, constant stress, and little personal freedom?! This episode is 100% for YOU. In this episode, you’ll: Uncover the unexpected hurdles new spa owners face during the summer and how to navigate them. Discover the crucial importance of having systems in place for a smooth-running spa business. Kirsten’s motto is “systems are self care for spa owne...

Want to enjoy personal freedom this summer while excelling in your spa business? Tune in to this episode of the Spa Business Mastery Podcast for expert advice on optimizing your marketing efforts for maximum impact. Join us in this episode as we: Share the key marketing strategies that will allow you to achieve the work-life balance you've always dreamed of. Reveal how to take control of your...

 On this episode of Spa Mastery Podcast, we are sharing a financial tool spa owners can use to ✨transform ✨your recruitment and retention strategy. You will learn… ⬇️  Delve into the importance of offering employee benefits in spas and salons for team satisfaction. Investigate innovative approaches to granting medical and dental privileges to your employees. Evaluate the advantages of cultivatin...

💫 Unlock the Power of Website Automation for Your Spa Business! 💫 Ready to boost your revenue and streamline your spa operations? Discover the game-changing benefits of website automation. Save time, increase bookings, and enhance client retention. 🌟 In our latest episode, we share five essential website automations: 1️⃣ Newsletter Opt-In: Engage subscribers and drive sales. 2️⃣ Website Chat Fe...

Hey spa owner 👋 Let’s cut right to the chase…  It's essential to come to terms with our own needs and weaknesses as spa owners.  It's about recognizing those areas where we could use some fine-tuning and deciding whether we want to take that leap towards further training and support.  If this is how you’re feeling, fear not! Kirsten Foss has your back. In this podcast she dives straight i...

👋Hey Spa Owner, 💡 You may have thought that adding an ecommerce shop would make it easier to sell spa home care. But it's not that simple. In this episode, you’ll learn the industry’s ecommerce best practices and explain why it's important to treat your online shop as its own business.  Loved this episode? Leave us a comment and let us know what spa topics you want to hear next! 🔔 Hit s...

When solo spa owners have a fully booked business, it feels like everything is going right.  When time is finite and money is maxed, what's the solution? Find out how I’ve leveraged her businesses to make more money and how these spa-specific sales tactics can help you too.  Listen to this episode of Spa Business Mastery to hear my 3 proven sales strategies to help leverage your current succes...

One of the things that we constantly hear from our clients and the spa industry as a whole is that they haven’t started creating Reels because it feels super complicated. They're already so overwhelmed with everything else in their business - so they don’t do it at all.  This is a “reel” shame (lol) because Instagram has been favoring Reels in the algorithm since they launched this video featu...

I was a desperate spa owner flailing in the transition from solo to team... discovering the hard way just how expensive, chaotic and leadership-challenging reality it was building a team. I was broke, exhausted and knew something needed to change. This episode shares three key points that I wish I had known before transitioning from a solo business to building a team and a few tips about how to av...