"Living a Revenue Culture" podcast

In this episode of Living a Revenue Culture , Rick McPartlin and Josh Toupalik sit down with Dan Miller and Deb Krizmanich of Business Value Story to explore one of the biggest hidden problems inside organizations: major investments often fail because leaders never fully define what success looks like. Dan and Deb explain why business value must be clearly articulated before companies invest in te...

In this episode of Living a Revenue Culture, Rick McPartlin and Josh Toupalik sit down with Mikey Maynard, a longtime revenue science practitioner, business development expert, and human capital strategist. 💡 Mikey shares lessons from decades in B2B leadership, including his time helping grow major technology businesses, building captive leasing models, advising companies as a fractional CRO, and...

 In this episode of Living a Revenue Culture , Rick McPartlin and Josh Toupalik sit down with Luke Voivoda and Cameron Eck of Ace Business Development for a sharp conversation on what actually drives growth. They break down the real difference between business development and sales , why indecision kills momentum , how relationships create long-term revenue , and why the future belongs to business...

In this episode of Living a Revenue Culture , Rick sits down with fractional CMO Paul Mutuura to break down why most marketing fails before it ever has a chance to work. 🚫📣 This conversation goes far beyond ads, SEO, and tactics. It dives into marketing architecture, business alignment, buyer understanding, and why true growth only happens when leadership, operations, culture, sales, and marketi...

In this episode of Living a Revenue Culture 🎙️, Rick and Josh sit down with Precious Akupanyin to talk about what young entrepreneurs, freelancers, and content creators are missing when it comes to real business growth. Instead of just chasing trends or relying on hustle alone, this conversation dives into Revenue Science™, value transfer, long-term strategy, and why structure matters if you want...

What if your real growth problem isn’t sales… it’s misalignment? In this episode of Living a Revenue Culture , Rick and Josh sit down with Jon Klein and Paul Sim to break down why organizations stall when teams don’t share language, don’t share reality, and try to “tool their way out” of chaos.  You’ll hear why tools without a framework just automate chaos , how to make “alignment” measurable usin...

Welcome to Year 6 of Living a Revenue Culture 🎙️🚀 — where we focus on one thing: maximizing profit with the resources you already have 💰. Revenue Science defines a revenue culture as optimizing your people in a low-friction context (because people don’t optimize in chaos) 🧠⚙️  In this episode, Rick McPartlin and Joshua Toupalik are joined by Brad Cartier , our new delivery partner 🤝 — and we u...

What happens when Gen Z execution meets Revenue Science thinking? 🚀 In this episode of Living a Revenue Culture, Rick McPartlin sits down with his grandson Joshua Toupalik—entrepreneur, digital operator, and founder of Golden Horizon Media—to talk about the future of revenue, trust, and business growth in a digital-first world. Joshua has spent the last decade helping modernize how Revenue Scienc...

What do you do when life forces a reset—and you’re starting over at $7.10/hour as a single mom? 💔➡️💪 In this episode of Living a Revenue Culture , Rick sits down with Natalia Zacharin , an Inc. 5000 entrepreneur whose story is equal parts heartwarming and brutally practical.  Natalia breaks down how she went from “side-gig bookkeeping” (with no formal training ) into building real decision suppo...

In this solo episode of Living a Revenue Culture, Rick McPartlin pulls back the curtain on a painful truth: most companies are quietly losing 20–40% of their top-line revenue to pure revenue chaos—silos, rework, mixed messages, and “dumb stuff” that burns time, energy, and profit. Rick breaks down a simple way to think about your world in three levels so you can finally take control of the part yo...

In this episode of Living a Revenue Culture, Rick sits down with Dr. Timothy Mantz, Interim Dean of the College of Business and Public Affairs at Alabama A&M University, to explore what it really takes to prepare students for the real world of business. Drawing on his career as a Madison Avenue creative director, marketer, and turnaround executive, Dr. Mantz shares how he’s reshaping business...

In this episode of Living a Revenue Culture , Rick McPartlin sits down with Luke Voivoda — founder of Ace Business Development and self-proclaimed Professional Friend Maker. Luke shares how he built a career by doing the opposite of traditional sales: Instead of selling, he builds genuine relationships — and revenue follows. You’ll hear: How he grew a career in GovCon (government contracting) Why...

What separates strategies that succeed from those that fail? In this episode of Living a Revenue Culture , host Rick McPartlin sits down with Susan Bailey Schramm , founder of Go to Market Impact , to uncover why even the best ideas often get stuck—and how leaders can proactively de-risk their strategies. Susan draws on her experience leading Fortune 500 companies, startups, and nonprofits to shar...

In this episode of Living a Revenue Culture 🎙️, Rick sits down with Jacob McGill , founder & CEO of 8020 Media , for a conversation that’s part survival story 💥 and part masterclass in scaling businesses 🚀. After surviving a catastrophic car accident that changed his life forever, Jacob rebuilt himself through Aikido 🥋, rehabilitation, and the pursuit of leverage through the 80/20 principle...

In this episode of Living a Revenue Culture 🎙️, Rick sits down with Tricia Neves — founder of Hiring by Design 💼 and nationally recognized expert in science-based talent analysis 🔍. Since 1998, Tricia has been helping organizations hire & develop the right people — not just based on skills, but on natural talents ✨ and alignment with company purpose 🎯. You’ll discover: 📊 The 80% Rule – Wh...

In this powerful episode, we sit down with Yaa—an MBA graduate and newly certified CRO Thinker—to explore what it really takes to generate revenue in a modern, low-friction, purpose-driven business. 💼✨ Forget the generic advice, outdated playbooks, and hustle-for-hustle’s-sake mentality. This is a raw, insightful conversation about confronting chaos , aligning teams with True North values 🧭, an...

In this episode of Living a Revenue Culture, Rick sits down with John Kloian — a seasoned entrepreneur, systems thinker, and recent graduate of the Revenue Science CRO certification. Together, they dive into what it really takes to build high-performing businesses that run on purpose, alignment, and smart decision-making — not politics, silos, or status quo thinking. 🔥 Highlights include: Why “st...

What do enterprise sales, personal purpose, neuroscience, and justice have in common? Melissa White. In this inspiring episode of Living a Revenue Culture, Rick McPartlin sits down with global enterprise sales expert and purpose-driven changemaker Melissa White. From her bold career leap in Singapore to championing justice for UK homeowners, Melissa brings the heat 🔥 with a fearless mindset she c...

What really happens behind closed doors when private equity takes over? 👀 Kit Lisle — founder of The Operators and private equity veteran — reveals the raw truth about leadership turnover, short-term mindsets, and how to actually grow a company that thrives post-acquisition. 💼📈 In this power-packed episode, we unpack:  🔥 The truth behind "Operators" vs. "Management"  💥 Why...

Unlocking the Freedom Factor: How HR Solutions 💼✨ Can Release Pressure and Drive Growth 📈  Welcome to Living a Revenue Culture! In this episode, we sit down with Rick Maher, a visionary leader who’s changing how small to mid-sized businesses approach HR and long-term success. 🚀 From Frontline Sales to Fractional HR Pioneer, Rick shares his journey of building a revolutionary business model tha...

🎙️ From Fashion to Tech to Revenue Leadership — Loree Lash-Valencia shares the journey of a true creative strategist 👗💻🧠 In this episode of The Revenue Game Podcast, we unpack: 💡 Why creativity is a business skill, not just an artistic one 📈 How unifying (not just aligning) your team accelerates growth 🎯 The #1 obstacle to scale: unclear value across departments 🧭 Why every business needs a...

🎙️ “You’ll Never Talk to Customer Service the Same Way Again…” 🤯 How BrainCX Is Redefining AI Conversations with Rick McPartlin & Tariq Alinur 💡 What if your customer service experience felt like talking to your smartest, kindest friend… 24/7, in any language, with zero wait time? In this electrifying episode of Living a Revenue Culture, we sit down with Tariq Alinur, CEO of BrainCX, the com...

In this episode of Living a Revenue Culture, Rick McPartlin sits down with Rion Westfall—rocket engineer turned international consultant, gold mine owner, and creator of the Own Your Revenue™ Process. Rion’s not just another voice in the business space—he’s a pattern-breaker. With decades of experience working across industries and continents, Rion shares the common patterns that stall growth in S...

🔹 Episode Description: In this episode of Living a Revenue Culture, Rick McPartlin sits down with Robyn Bowles, a Business Optimizer and Cost Reduction Specialist, to uncover the hidden costs that are holding businesses back. 💰🚀 Many businesses try to DIY their way to success, but as Robyn explains, that approach often leads to wasted money, inefficiencies, and missed opportunities. From overpa...

What does it take to build a thriving, purpose-driven business? In this video, Rick McPartlin shares his journey—from growing up in the automotive world to pioneering Revenue Science, a game-changing approach that helps businesses maximize profits, optimize people, and create long-term success. 🔑 What You’ll Learn: ✅ The early lessons that shaped Rick’s business mindset ✅ How Revenue Science he...