Lives of Tomorrow

The climate crisis is an existential threat unlike any we have ever faced, but can its consequences also be its solutions? In this episode of Lives of Tomorrow, award-winning science and environment writer Gaia Vince joins WGSN CEO Carla Buzasi to talk about climate change, and climate solutions. Gaia left a career in journalism to undertake a first-hand investigation of climate change, and in par...

Why is a sexual revolution happening in Asia-Pacific, and how is it impacting global sexual awareness? In this episode of Lives of Tomorrow, WGSN CEO Carla Buzasi is joined by Debbie Yong, WGSN’s Senior Strategist for Insight in APAC, to find out why. Beyond sexual awareness, Carla and Debbie talk about shifting attitudes towards marriage in the region, and the rapidly growing adult toy market. De...

Research by media company The News Movement finds 75% of new information consumed by 18-25 year olds globally is on social media. So, most things this cohort will hear about for the first time in their lives will be on a social platform. Does this idea shock you, or is this the new norm for the long run? In this episode of Lives of Tomorrow, WGSN CEO Carla Buzasi speaks to British journalist Kamal...

As Gen Z is maturing, fast approaching a pivotal time in their lives, starting their careers and occupying key positions in society. Their impact on the future of our communities remains a significant question. How will this generation shape society in the years ahead? Additionally, it's essential to explore the thoughts of Gen Z concerning the future—are they more inclined towards anxiety or hope...

In this week’s episode, Cassandra Napoli, Senior Strategist on our Insight team, joins WGSN CEO Carla Busazi to discuss what is real and what is fake online, and how AI is impacting this. In an age where more and more information is AI-created, how do we gauge its authenticity? This inspired Cassandra Napoli to write a forecast on this topic looking into fake news circulating online, and placing a...

From sustainable funerals to death literacy, the pandemic has forced us to look at how we address death as a society.  In this episode of Lives of Tomorrow CEO of trend forecasting and consumer insight company WGSN Carla Buzasi and senior strategist Allyson Rees explore the key issues that will shape the ideas, rituals and economy of death in 2023 and beyond. Allyson has covered death and rit...

This episode of the Lives of Tomorrow podcast looks at how we engage with faith, spirituality and religion. What is religion? What does it mean and how do we engage, if at all? How does it impact us and in 5-10 years what will the landscape of religion look like? In this episode we explore the idea that AI has the power to write its own religious book that people can follow. Brielle Saggese is an...

A conversation about the future of fatherhood with CEO of WGSN Carla Buzasi and US YouTuber Rob Kenney. Rob launched his series ‘Dad, How Do I?’ after struggling dealing with the pain of an absent father. He posts tutorial videos to help other dads fill gaps in their knowledge to teach their kids and now has over 4 million followers.  Rob talks about the future of fatherhood, how online commu...

Who would have thought that veganism and tattoos would end up being mainstream? And what will be the next thing that moves from the fringes to the masses? This episode just might give you the answers. Carla Buzasi, CEO of WGSN is joined by award-winning business columnist and brand consultant  Helen Edwards to discuss how tomorrow's brand growth will come from the fringes and how to get there...

Have you taken a break from social media due to screentime overload and toxic media?  You're not alone. As mental health becomes a priority, social media platforms are stepping up with resources and solutions to promote a "care culture".  In this episode, mental health advocate Jorge Alvarez shares his journey and how he's working with platforms like Tik Tok and Instagram to make social...

How much do you think of the planet when planning a trip away? In this episode of Lives of Tomorrow, Carla Buzasi sits down with sustainable travel pioneer Sonu Shivdasani OBE to talk the future of travel. Sonu is CEO and joint creative director of the sustainable Soneva resorts brand. Carla and Sonu recently published a white paper The Future Traveller, a joint project between WGSN and Soneva. Th...

By 2033, it's likely that robots will take over household chores such as cooking, cleaning, and washing. With this automation, family members may even be able to have personalised meals without the kids complaining. According to research conducted by Oxford University, AI is predicted to save 40% of the time we currently spend on household work. In this interview with Professor Ekaterina Hertog, l...

Will TV ads still be around in the future? Will we get more personalised ads? And will AI be able to make commercials where a gorilla is playing drums to a Phil Collins tune? Simon Cook, the CEO of Lions, organisers of Cannes Lions - the international festival of creativity - joins Carla Buzasi to discuss the future of advertising. They delve into the world of brands and the constantly evolving wa...

Fashion Reimagined is a new documentary film about how hard it is for a fashion brand to be truly sustainable. The film stars Amy Powney who is the Creative Director of the brand Mother of Pearl. In this episode of Lives of Tomorrow Amy joins Carla to discuss why it is so hard to build a brand with a passion for sustainability, and how we as consumers need to be rethinking our habits when it comes...

New York-based food futurist Mike Lee knows what and how we'll be eating in the future. Mike is the Co-Founder & Co-CEO of Alpha Foods and Founder of The Future Market, a Futurist food lab that explores what our food system could look like in the next 5-10 years. Listen to Carla and Mike “chewing the fat” about food trends, sustainable food, lab-grown meats and what the future of eating around...

H&M Forecaster Dennis Claesen knows what you’ll be wearing two years from now. It is his job to predict the trends of the future and bring them to life in H&M’s shops all around the world and even in the metaverse. His message is clear. The clothes of tomorrow will be customizable and can be altered to fit different needs and occasions which also will make clothing much more sustainable. T...

Will there be cash in the future? Will cars someday be able to pay for gas without you needing to take out your wallet? What happened with crypto? These are some of the topics Carla Buzasi discusses with Chief Operating Officer of Money 20/20 Scarlett Sieber in this episode of Lives of Tomorrow. We look at how the financial services industry - think money, banks, and fintech - will look a few year...

The younger generations are struggling with anxiety. They fear climate change, not being able to afford a house, and living up to expectations of society and social media. How will this affect their lives in the years to come? In this episode of Lives of Tomorrow, Andrea Bell, Director of Insight at WGSN talks to Carla Buzasi about her research and predictions on the anxious generations and how we...

Normally we think of Brazilians as happy and cheerful people but actually Brazilians are, according to studies, some of the most anxious people in the world. This affects their view on the future. In this episode Carla is talking with Daniela Dantas, the VP of WGSN in Latin America, and Daniela explains what she thinks one of the factors behind the rise in anxiety is - the overload of information...

How will we work in the future and what will our work-life relationships look like? Carla Buzasi talks to her colleague Allyson Rees, Senior Strategist at WGSN and Allyson recently wrote the report ‘The future of work’. Carla also asks Allyson about what directions she thinks this podcast should take and Carla tries out a set of recurring questions with Allyson.

Getting set up. Carla Buzasi talks to sound designer Ines Cetenji and producer Claus Cancel about the thoughts behind the podcast and what you can expect from future episodes.