Lives of Tomorrow

With children growing up online and much faster than previous generations, what does this mean and how will it impact our lives of tomorrow? How important are generational markers like ‘Millennials’ or ‘Boomers’ and do they mean much to you? Accelerated tech and trend cycles are confusing our view of traditional generational groups at an unprecedented rate. In this episode of Lives of Tomorrow, WG...

The right music makes the food taste better in a restaurant. And the color of the glass influences how good you think the wine tastes. Our senses, smell, and touch, for example, are key in the evolution of marketing products.  In this episode, WGSN CEO Carla Buzasi hears about the future of marketing with Scott King, director of multisensory branding and marketing specialist at Full Fathom. S...

In this episode, WGSN CEO Carla Buzasi teams up with Jon Takao, Content Director of our freshly launched Sports & Outdoor. This new platform expands our apparel and footwear under our Active category and drives into more granular forecasts on equipment and gear for bikes, outdoor, snow, water, and fitness. Listen to learn about WGSN’s latest Sports & Outdoor and hear Jon’s journey to headi...

Sinéad Burke, CEO and founder of Tilting The Lens, an accessibility consultancy firm joins WGSN CEO Carla Buzasi to discuss the future of inclusivity in fashion. Sinéad describes herself as a little person, she is 3”5 and has achondroplasia. Since her teens, she’s been on a mission to work towards change and inclusivity for disabled people. Sinead is an author and disability activist who ente...

Hello and welcome to the fortnightly podcast about macro societal shifts, exploring what they mean for all of us and how they will affect our Lives of Tomorrow. In this episode, we take a deep dive into the Direct-to-Avatar (D2A) economy. At WGSN we define D2A as a new retail model, similar to direct-to-consumer, that allows brands to sidestep supply chains and sell clothes that don't exist IRL WG...

What are the most important things for brands to consider when looking into the future? In this episode, we share WGSN insights into all the things you should roll out to ensure your business is future-proof. Cultural Strategist and Foresight Lead at WGSN Martina Rocca tells WGSN CEO Carla Buzasi some of the key ways companies can prepare for unexpected risks and identify growth opportunities befo...

Hello and welcome to the fortnightly podcast about macro societal shifts, exploring what they mean for all of us and how they will affect our Lives of Tomorrow. What makes you happy? This episode focuses on the huge importance of this emotion for us all, now and in the future. WGSN forecasts a very real need and desire for people to feel joy, particularly when mental health is a rising c...

Hello and welcome to the fortnightly Lives of Tomorrow podcast about the macro societal shifts, exploring what they mean for all of us and how they will affect our Lives of Tomorrow. In this episode, WGSN CEO Carla Buzasi discusses the future of the creator economy with Mae Karwowski, CEO and founder of Obviously, a technology-led social influencer marketing agency based in New York, with operatio...

Hello and welcome to the fortnightly Lives of Tomorrow podcast about the macro societal shifts, exploring what they mean for all of us and how they will affect our Lives of Tomorrow. In this episode, WGSN CEO Carla Buzasi discusses the future of fashion with Jane Shepherdson, the founder of clothing resale and rental company MyWardrobeHQ. Jane is well known for being the former brand dir...

Hello and welcome to the fortnightly Lives of Tomorrow podcast about the macro societal shifts, exploring what they mean for all of us and how they will affect our Lives of Tomorrow. In this episode, we discuss the rise of the kidult. At WGSN, ‘kidults’ are simply put, adults that shop like children. Adults around the world are escaping the polycrisis and finding comfort in buying toys and rekindl...

Hello and welcome to the fortnightly Lives of Tomorrow podcast about the macro societal shifts, exploring what they mean for all of us and how they will affect our Lives of Tomorrow. We are forecasting Glimmers for 2026. If you don’t know what they are, consider them the inspiring, positive antidote to triggers. Glimmers describe micro-moments of joy, and psychotherapist Deb Dana joins WGSN’s CEO...

In this episode we discuss ageing. We are all living longer and this is creating consumer shifts, opportunities and imperatives for age-positive products and services.  WGSN’s CEO Carla Buzasi welcomes fashion influencer Lyn Slater, aka the accidental icon to talk about life after influencing, the narrative around ageing, the lack of women over 50 represented in advertising and the challenges...

In this episode of Lives of Tomorrow – WGSN’s podcast about how we will live our lives in the future – we discuss nocturnal living. Director of Strategic Forecasting at WGSN, Lisa White, joins Carla Buzasi, CEO of WGSN, to talk about why daytime activities in many regions of the world are shifting to happen at night.  Scorching temperatures are pushing people in the world’s hottest regions to...

WGSN CEO Carla Buzasi talks about the future of sex, sex tech investment, and how porn is impacting young people with guest Cindy Gallop. Former advertising executive Cindy is the founder of Make Love Not Porn, a user-generated video-sharing platform. A sex-tech pioneer, she aims to build a community to promote positive sexual values through user-generated content, in response to the ubiquity of h...

How can luxury brands build a more sustainable future? What does luxury mean in a climate crisis? In this episode of Lives of Tomorrow, WGSN CEO Carla Buzasi discusses the future of luxury exploring ways brands can uphold their social and environmental responsibilities. Joining Carla to explore the evolution of the luxury market is Diana Verde Nieto, co-founder of Positive Luxury, a sustainability...

In this episode of Lives of Tomorrow, WGSN CEO Carla Buzasi speaks to Apple Fitness+ Trainer Cory Wharton-Malcolm about running. We’ve been tracking the boom in outdoor lifestyles since 2015, and in this episode we throw the spotlight on arguably the most accessible form of exercise. We discuss the future of running, the importance of different running communities, plus how Cory motivates people g...

Will the robots take over? How will brands tackle sustainability? And what will become our favourite tipple in 2024? Tune in to get the answers as we discover just some of the trends WGSN is forecasting for the coming year. Join Carla Buzasi, CEO of WGSN and the host of this end-of-the-year episode with her fellow WGSN guests Andrea Bell, VP of Consumer Insights, and Lisa White, Director of Strate...

Normally  Carla Buzasi  the CEO of WGSN asks the questions in the Lives of Tomorrow podcasts. But in this special end of the year episode we turn things around and put Carla in the hot seat and ask her the questions she normally asks her guests. So listen in and find out what makes her tick, what drives her in her role as CEO of WGSN and what she thinks the future of trend forecasti...

Let’s be honest, trend forecasting is a really unique industry. We've been global leaders in this space for 25 years, and because it’s our birthday, we’re making some noise about it. We compile and analyse information for brands to use to help them make informed decisions about the future of their business and the products they should create, whatever the industry. Today we talk fashion. WGSN CEO...

In this episode of Lives of Tomorrow, Dor Skuler, CEO and co-founder of Intuition Robotics, joins WGSN CEO Carla Buzasi to discuss the future of aged care, and how AI can play a part. How much do we think about care for the elderly, and what questions are we asking about how we will care for the elderly in the future? To address this social issue, Dor’s company launched award-winning proactive soc...

Do we respond best to managers or leaders, and what is the difference? CEO of WGSN, Carla Buzasi, talks about the future of management with Sarah Moore, UK head of workforce at PwC – one of the Big Four accounting firms. Sarah explains what it means to be a manager, the fine line between leading and managing, plus what the future holds for management. In this episode, Carla and Sarah broach a numb...

In this episode we explore how systems found in nature can futureproof our lives. WGSN Consumer Tech Editor Matt Zara argues that many solutions to modern problems already exist in plants, animals and other living organisms.  Matt recently published a forecast, Intelligence: Biomimicry, which looked at the evolution of designs and production methods that are modelled on biological entities an...

Martina Rocca, Cultural Strategist and Foresight Lead at WGSN, talks polycrisis, shifting consumer brand relationships and what tomorrow looks like. In this episode, WGSN CEO Carla Buzasi and Martina unpack what a polycrisis is, how it’s impacting our lives and what the future holds for consumer brand relationships. Martina’s forecasts on this topic highlight a shift in what consumers demand from...

In 1979, The Buggles sang Video Killed the Radio Star. If they were to rewrite that hit today, the new title might well be TikTok Killed the Radio Star.  On the one hand TikTok and other social media platforms surface music in very short snippets, so a song that lasts around three minutes stands little chance of a full airing. But on the other hand, TikTok is a fantastic global creator of vir...

In this episode of Lives of Tomorrow, sex and relationship therapist Jordan Dixon joins WGSN CEO Carla Buzasi to talk about AI sex hotels, sexual optimisation and whether there’s a future for marriage. Jordan is a psychosexual and relationship psychotherapist who runs a busy private practice in London, and is also an associate at The Thought House Partnership. She sees eroticism as an essential di...