Live Well Earn Well for Coaches & Consultants

Today I want to talk about how to create a sales funnel that will increase your profit and grow your business. Let's think about having a mid-level offer. Why mid-level? Mid-level represents the natural progression from your lower ticket items to your higher ticket items. Remember: your prospects are on a journey. You need to know where your clients leave off after they finish your lower ticket of...

Let's set the stage for your long-term success by having customer loyalty through a low-end offer. That's what most coaches, consultants, advisors, and even therapists don't do. They think it's all about high-ticket programs and it really isn't. So, let me get very clear with you. Although your mid-range offer and your high-end offer are likely to bring in the most money, I want to make sure that...

Having proper pricing strategies in place can contribute to the success of your business. If you set your prices too high, you may miss out on sales. If you set them too low, you may be doing yourself a disservice. Deciding how much to charge for your product or service requires more thought than simply calculating your costs. So, let me help you out with this. Think about how many people you want...

Product naming can be tough. However, this is essential to the success of your system, program, or method. This name will be the first thing a prospective client reads or hears about your service. It will highlight what you do and provide depth to the inner workings of your program. This is very important, so I'm going to give you some suggestions that are going to help you do this effectively and...

Let's talk about long-tail keywords. This should be factored into how you name your products and how you name your programs. The names that you create for every product or program need to be ideal. Why do you need a strong name? Names are essentially the text equivalent of a first impression. In other words: they can work for you, or they can work against you. The naming of your product is somethi...

Think of your client journey as a parade. Some of your prospects are at the front of your parade and they're ready for you, interested in whatever it is that you have to offer. More of your prospects will be in the middle of your parade, checking you out, curious as to what it is you do. Lastly, some of your prospects will be in the back, not sure if they're ready to make the leap and sign up. The...

I want to talk to you about the power of getting razor-sharp clarity on your ideal client avatar. A lot of coaches jump right in and start building their programs and offers without truly understanding what their prospective clients want or need. However, it's important that you take the opportunity to focus on your ideal client while you're developing, creating, and selling your offers. By doing...

There is a fallacy in the coaching world and I want to make you aware of it today. Many people will tell you that you need a high-ticket program if you're going to be successful in your business. I want to tell you that's a mistake. What you really need is a tiered pricing program. Why? Because you want to meet people where they're at on their journey. Simply put, tiered pricing involves bundling...

Let's talk about Reverse Marketing. Reverse marketing is where you do not need to hunt for prospects at all. You don't have to cold call... You don't have to bombard people with emails or texts... Instead, people come to you because you pique their interest. While traditional marketing focuses on finding the right set of customers and targeting them, reverse marketing focuses on the customer appro...

Your positioning statement could use some work… Let's face it, it's tough to stand out in the sea of coaches and consultants.  Many coaches use the same wording, the same language and even promise the same results. And if your elevator pitch sounds exactly the same as everyone else, you're going to simply be lost in the crowd. No one will find you or see you as a viable option for their coaching n...

There's something the 6- and 7-figure coaches out there all have in common—and it's more than just having stellar coaching programs. It's that they have a CEO mindset . That means they are doing more than coaching inside a business. They are running a company. And that shift in thinking makes all the difference when it comes to leveling up your success. So today, I'm going to share what you need t...