Live Fully with Kratom

In this episode of the Live Fully Podcast , ETHA co-founder and CEO Victor sits down with someone outside the usual ETHA circle — world-renowned researcher and scientist Martin Kuchař. Martin is a Czech forensic chemist and leading researcher specializing in the scientific analysis of psychoactive plants, including kratom. His work focuses on laboratory testing, alkaloid research, and helping shap...

In this episode of the Live Fully Podcast , ETHA co-founder and CEO Victor sits down with world-renowned researcher and forensic chemist Martin Kuchař. Martin specializes in the scientific analysis of psychoactive plants, including kratom, focusing on laboratory testing, alkaloid research, and evidence-based policy. His work helps improve product quality, safety standards, and responsible regulati...

In this episode of the Live Fully with Kratom Podcast , ETHA Co-Founder Victor and Sales Manager, Sasha announce the newest addition to the ETHA family: Dawn Patrol . Dawn Patrol is ETHA’s newest premium blend, made entirely from California-only grown kratom cultivated in our Southern California greenhouse. Each plant is carefully selected and lab-tested for naturally high mitragynine content, cre...

In this week's episode of Live Fully with Kratom , ETHA Co-Founder, Victor and Sales Manager, Sasha introduce Dawn Patrol , the newest premium blend from ETHA. Crafted entirely from California-grown kratom in our Southern California greenhouse, this farm-to-table release is designed to support steady energy, balanced relief, and a clear, bright mood. Inspired by the surf ritual of sunrise sess...

In this episode of the Live Fully Podcast , ETHA Co-Founder, Victor takes listeners inside his recent trip to Thailand for the Thailand & USA Responsible Kratom Leadership Summit —a groundbreaking event shaping the future of kratom worldwide. As ETHA co-founders and part of an invited U.S. delegation, Alexander & Victor witnessed something truly unprecedented: the official rollout of Thail...

Victor recaps his trip to Thailand for the Thailand & USA Responsible Kratom Leadership Summit, where Alexander and he witnessed the rollout of new national kratom regulations. Learn why this historic moment matters and how ETHA is partnering with top Thai producers to raise the standard for clean, responsibly sourced kratom.

In this episode of Live Fully with Kratom , ETHA Co-Founder Victor is joined by Baltazar and show producer Nicole to break down kratom for sleep and recovery . The team explores how kratom may support relaxation, pain relief, and rest, while also discussing common misconceptions about kratom and its role compared to coffee or traditional herbal medicine. The episode also covers sleep and wellness...

In this episode of Live Fully with Kratom , ETHA Co-Founder Victor, with staff members Baltazar, and Nicole discuss kratom for sleep and recovery, key alkaloids linked to relaxation, and wellness tools like reishi and lion’s mane. Learn how sleep impacts recovery, common kratom misconceptions, and practical ways to support better rest.

In this week's episode of the Live Fully Podcast , ETHA Co-Founder & CEO Victor and Head of B2B Sales & Marketing Sasha put kratom dosing to the test in a real-life experiment. They walk through each phase in detail—what they took, how they took it, how it felt, and what they ultimately learned. This episode goes beyond surface-level talk. Victor and Sasha dive deep into their personal...

In this episode of Live Fully with Kratom, we break down a new human clinical study on kratom safety and daily use. We cover what the research really says about repeated dosing, why quality matters, and what this means for kratom users and skeptics alike.

In this episode of the Live Fully with Kratom Podcast , we take a deep dive into an important new human clinical study on kratom titled: “Safety and Tolerability of Single and Multiple Daily Oral Doses of Dried Kratom Leaf Powder in a Randomized Trial in Healthy Volunteers.” We break down the study in plain, easy-to-understand language , covering what the researchers actually found and what it mea...

In this episode of the Live Fully with Kratom Podcast , ETHA Co-Founder & CEO Victor teams up with Chief of Staff Baltazar for a little experiment powered by curiosity… and Google. Together, they dive into the exact kratom questions people are searching every day. From “What is kratom?” to “What does kratom do?” and “Is kratom dangerous?” — the guys type in the most common kratom-related searc...

In this week's episode of Live Fully with Kratom, the ETHA team reflects on the moments that shaped the year—from big surprises and hard lessons to plenty of laughs along the way. The conversation touches on an unexpected move to Europe, memorable team moments, and the realization that ETHA truly can’t run without Alex (even if everyone jokes about it). ETHA’s CEO breaks down the biggest kratom tr...

In this episode of the Live Fully with Kratom podcast, ETHA Co-Founder and CEO Victor teams up with Chief of Staff Baltazar for some hands-on experimental fun. The burning question: what happens when you add lemon—or other low-grade acids—to kratom? Will the lemon juice pull out more or fewer alkaloids? How will it impact the taste, potency, and overall experience? Join Victor and Baltazar as they...

In this week’s episode of Live Fully with Kratom, ETHA Co-Founder Victor and Chief of Staff Baltazar kick things off with a fun experiment using lemons. Tune in and see what happens!

In this week’s episode of the Live Fully with Kratom Podcast , ETHA Co-Founder Victor and Producer Nicole dive into the topic of fitness and the challenges of sticking to a workout routine. With one of the most popular New Year’s resolutions being to get in shape or start a new exercise regimen, Victor and Nicole decided to put themselves to the test by taking on a 30-day workout challenge , all u...

In this week's episode of the  Live Fully Podcast , ETHA Co-Founder Victor and Producer Nicole dive into the topic of fitness. As always, one of the top New Year’s resolutions is to get in shape or start a new exercise routine. In the spirit of the season, Victor and Nicole—under the watchful eye of Kevin—took on a 30-day workout challenge.

This week, in honor of the holiday season, ETHA Co-Founder Victor is joined by his wife, Lisa Chung, for a very special episode of Live Fully with Kratom . Lisa is a high-powered attorney by day, super mom to three incredible boys, and the supportive, inspiring partner behind Victor and ETHA. On this episode, Lisa shares what it’s really like to be married to a CEO of a kratom company—the triumphs...

This week's episode of Live Fully with Kratom Podcast, Victor is joined by his amazing wife, Lisa Chung, a high-powered attorney, super mom, and his partner in life and business. She shares what it’s like being married to a CEO, the highs and lows of entrepreneurship, and how she supports and inspires Victor every day. A heartfelt, funny, and uplifting holiday episode you won’t want to miss.

In this episode of Live Fully with Kratom , ETHA Co-Founders Alexander and Victor break down what truly sets ETHA apart. From the basics of what kratom is and how it works, to its traditional roots and modern-day use, the duo shares both science-backed insights and personal experiences that led them to build ETHA. Listeners will learn about kratom’s alkaloids, different kratom types, dosing, safet...

In this episode of the  Live Fully Podcast , ETHA Co-Founders Victor and Alexander re-unite for a special episode, "The ETHA Difference", that takes a look into what makes ETHA so remarkable. The duo takes a deep dive into the essence of ETHA and why ETHA both as a manufacturer, a vendor, and a company, rises so high above the rest in the kratom industry. From ETHA's  "hands-on&...

In this episode of Live Fully with Kratom, ETHA Co-Founder Victor is joined by Chief of Staff Baltazar for a deep dive into ETHA’s top-selling products. From tablets to mints to extracts, the team shares their predictions, insights, and surprises behind what customers are reaching for the most. The episode also features an industry update, including Alex’s recent appearance on the We the Species p...

In this week's episode of Live Fully with Kratom, join ETHA co-founder, Victor and Chief of Staff, Baltazar, they break down ETHA’s top-selling kratom products and share an important industry update on improving standards in European kratom sourcing and testing. A quick, informative look at what’s trending, what’s changing, and what it means for the community. Tune in and Live Fully!

In this week's episode of Live Fully with Kratom Podcast , Head of B2B Sales & Marketing, Sasha sits down with ETHA Co-Founder Victor for an intimate and inspiring conversation. Together, they open up about pivotal moments in their lives—those make-or-break crossroads where you either hang your head and quit… or rise, persevere, and discover what you’re truly capable of. Sasha reflects on...

This week's episode of Live Fully with Kratom, Sasha and Victor share pivotal moments that tested their strength, resilience, and courage. From athletic challenges to the trials of business with ETHA during the 2020 pandemic. Tune in for inspiration and a reminder to keep pushing forward.