BarkleyOKRP + Advertising Week

Live from Camp Cannes

Business EN ↓ 4 episodes

Hosted by our CEO, Katy Hornaday, BarkleyOKRP is coming to you live from the mecca of advertising awards: Cannes. Representing the agency from the heartland of America, we want to get back to the heart of why we’re all here: the work. So, this week at Camp, we’ll be diving deep on what’s fresh, what’s winning, and what’s really going down at Cannes. This is LIVE from Camp Cannes. Welcome to the cabin…

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BarkleyOKRP + Advertising Week

Episodes

Day Four: Gassing up your peers, KitKat heists, and human-made ideas. Video 25.06.2026 26:27

For their final morning at "Camp Cannes," Katy Hornaday is joined by Matt McNulty, Doug Hentges, and head of production Melany Esfeld to recap the festival's final stretch. Fresh off a three-Lion win for Burger King, the crew breaks down standout creative work, including VML London’s reactive KitKat Heist and a powerful, boundary-breaking victory for Venezuela. Katy and Melany share key takeaways...

Day Three: "Artsy-Smartsy" advertising and reverse media buys. Video 24.06.2026 26:56

For this third morning in Cannes, Katy is joined by Brad, Sean, and new guest Matt to break down the latest action from "Camp Cannes." Navigating through the literal and metaphorical "melting" heat of Cannes’ hump day, the crew dives into day three's standout moments. From the massive rise of creators as the ultimate antithesis to AI, to surprising new ad opportunities hidden inside Apple and Snap...

Day Two: Fantasy football for advertisers. Video 23.06.2026 22:04

For this second morning in Cannes, Katy is joined by Brad, Sean, and new guest Doug to break down the latest action from "Camp Cannes." The crew dives into day two's standout moments—from Pinterest’s surprisingly analog beach activation and the shifting reality of AI to clever creative shortlists like Columbia Sportswear’s flat-earth challenge. Plus, they look back at a night spent playing adverti...

Day One: Stop trying to make ensh*ttification happen. Video 22.06.2026 16:08

For this first morning in Cannes, Katy is joined by Chris, Brad, and Sean to kick off "Camp Cannes" with a proper roll call and an honest look at this year's creative landscape. The crew dives deep into what’s fresh and winning—from A24’s masterful Marty Supreme rollout to self-deprecating product demos like KFC Spain’s french fry campaign—while discussing a massive industry shift toward raw authe...