Live Fierce Podcast

Mike Becktel didn't come into Wolf Gyms looking for a franchise. He came in trying to buy the original location. In this episode of the Live Fierce Podcast, Tony Saxby sits down with Mike — W.O.L.F. partner, Mullica Hill owner, and now Area Developer for New Jersey and Pennsylvania — to talk about how a retired Wall Street career, a chance gym membership in Brigantine, and a gut feeling turned int...

This episode of the Live Fierce Podcast highlights the women behind W.O.L.F., the leaders, builders, and voices shaping the culture from the inside out. From rebuilding failing gyms to opening new locations under pressure, these women share what it really takes to lead, grow, and create something meaningful in an industry that hasn’t always made space for them. This isn’t just about fitness. It’s...

This episode isn’t about overnight success or going viral. It’s about two guys who picked up cameras, kept showing up, and slowly turned something they loved into something that could actually support their lives. We talk about where The Visual Brothers really started, shooting on phones, learning by failing, doubting themselves, and saying yes before they felt ready. We get into the uncomfortable...

In this episode of the Live Years Podcast, we sit down with Danny and Carm, owners of the North Wales, Pennsylvania W.O.L.F. Gym, to break down one of the most honest gym ownership journeys we’ve ever shared. They didn’t inherit a thriving facility. They walked into a failed gym with zero members, broken systems, unpaid bills, angry locals, and equipment held together by hope. What followed was mo...

In this episode of the Live Fierce Podcast, we sit down with Joe LaCerra for one of the most raw and meaningful conversations we’ve had. Joe shares his journey from owning and ultimately losing his first gym, to navigating financial pressure, new fatherhood, and the uncertainty that comes when everything feels like it’s on the line. Instead of folding, he rebuilt, joining W.O.L.F. Gyms, leading mu...

In this episode, we sit down with Jason Tarantino, Director of Operations at W.O.L.F. Gyms, to unpack what it really takes to build, scale, and sustain a gym franchise from the inside. Jason shares his full journey—from being a member at the very first W.O.L.F. location, to working the front desk, walking away from a finance career, and ultimately becoming one of the key leaders behind franchise o...

In this episode of the Live Fierce Podcast, we sit down with Joey Bowen of Few Will Hunt to talk about what it really means to build something that lasts. From rejecting shortcuts to building community before profit, this conversation breaks down entrepreneurship, responsibility, leadership, and why values matter more than hype. This episode explains  why  the W.O.L.F. Gym...

In this episode, we strip away the fluff and walk through how the W.O.L.F. leadership team was built, from day-one hires grinding in the early gyms to bringing on partners like Dave Bautista, top-tier operators, and world-class legal minds. This isn’t a “business theory” episode. It’s the real story of trust earned over years, handshake deals that actually mean something, calling each other out wh...

Turned into a year long grind of delays, SBA stall outs, budget explosions, and nonstop problem-solving. We cover how a $700K project ballooned to nearly $1.2M, why a supposedly “16-week” SBA process dragged on for nine months, and how contractor and landlord slowdowns created a domino effect that pushed our opening back again and again. More importantly, we talk through the responsibility side: w...

You’re going to pay for equipment, the only question is if you’re paying once or paying twice. Most gym owners obsess over marketing and overlook the one thing their members interact with more than anything: the equipment. In this episode, we break down why equipment isn’t just a purchase, it’s a philosophy, a safety decision, a brand differentiator, and the first impression that decides whether s...

In this episode of the Live Fierce Podcast, we break down the unfiltered origin story of the very first W.O.L.F. Gym in Brigantine. A rundown, forgotten space with 14 paying members that became the foundation of a national brand. This is everything most business podcasts avoid: the bad decisions, the lack of funding, the emotional buys, the zero marketing, the brutal cleanups, the miscalculations,...

In this episode, we break down one of the biggest decisions in the fitness business: Should you start your own independent gym or invest in a franchise? Between personal experience, real numbers, and the behind-the-scenes realities of scaling, we cover the pros, cons, risks, and opportunities that most people never talk about openly. You’ll learn: • The real cost of going independent • What franch...

It started with one rundown gym, a belief in community, and a vision to do fitness differently. In this first episode, Tony opens up about the struggles, setbacks, and grit behind building W.O.L.F. Gyms from the ground up. This is the unfiltered story of how  Work out Live Fierce  became more than a motto, it became a movement. Website Instagram Facebook