Amanda Neely

Live Counterflow

Business EN ↓ 11 episodes

Most financial advice was designed for employees with W-2s and a 30-year runway. If you're a business owner or entrepreneur, you've probably already figured out that it wasn't built for you. Live Counterflow is for the ones the standard playbook missed. Hosted by Amanda Neely, CFP® — Bank on Yourself Professional and Profit First Professional — each episode covers the financial principles that actually work for business owners: liquidity before growth, building wealth without requiring perfect timing or heroic discipline, and designing your finances around your real life instead of an idealize...

Author

Amanda Neely

Category

Business

Latest episode

Jul 11, 2026

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Episodes

Who Owns Your Insurance Company? (Episode 11) 11.07.2026

We’re told the stock market is the great equalizer. Buy shares, and you’re an owner. Put money in your 401(k), and you own a piece of corporate America right alongside the people running it. Everybody wins together. Here’s what that story leaves out: the richest 10% of Americans own more than 80% of the value of the entire stock market. When a company buys back its own shares or pays out a dividen...

He Made $3 Billion in a Day. Then He Went Broke. (Episode 10) 04.07.2026

In October 1929, while the rest of the country watched their savings disappear, Jesse Livermore made what would be worth $3 billion today. He’d seen the crash coming. Bet against it. When the market collapsed, he was on the right side of the trade. It was one of the most precise financial calls anyone had ever made. By the time it was over, he was one of the wealthiest people in America. By 1934,...

We Got On the Plane (Episode 9) 27.06.2026

Join the conversation at https://livecounterflow.substack.com/ . In 2014, I made Brandon a promise. He could pick anywhere in the world for his 40th birthday. We’d go. We didn’t have the money for it yet... but we were already building something that would get us there. We’d started building financial architecture the year before. The promise was real before the funds were. In 2017, he turned 40,...

The Unasked Question (Episode 8) 20.06.2026

A family came to me recently. They have a financial professional. They ask good questions. They get answers. But that professional has never once reached out to them first. Not once. They don’t know what they don’t know. The questions they most need to ask ... they’ve never thought to ask. Because no one reached out with a different question first. This isn’t a rare situation. It’s the norm ... es...

The Golden Cage (Episode 7) 13.06.2026

You built the thing. Scaled it. Maybe you even built systems so the business doesn’t need you every day. Maybe you’re on a list somewhere. And you still can’t step away. You can’t take a week off without your phone going off. You can’t survive a bad month without it becoming a personal crisis. You can’t take a season when life pulls you somewhere else — a health scare, a family emergency, the thin...

The Day Our Attorney Asked the Wrong Question (Episode 6) 08.06.2026

Our attorney sat across the table from us and asked one question. “Are you paying yourself what you’re really worth?” Brandon and I looked at each other, then looked down. We weren’t paying ourselves minimum wage from our own business, the one we’d moved five people into a three-bedroom apartment to fund, opened on credit cards with a negative net worth, and poured seven years of our lives into. W...

The Responsible One (Episode 5) 08.06.2026

He kept stirring his coffee long after the sugar had dissolved. He had a solid business, a family, retirement accounts he’d built carefully for years. “If I had one bad quarter hit, the whole thing wobbles,” he said. Not collapses. Wobbles. That word stayed with me because I know exactly where it comes from. I’m the youngest of 11 children in a blended family, the one my parents moved in with, the...

The System Wasn't Built for You (Episode 1) 08.06.2026

In my early 20s, I learned about labor exploitation in the apparel industry. Not from a headline I skimmed. From sitting with the full weight of what the supply chain actually looked like: who made the clothes, under what conditions, and what their options were. It changed how I thought about getting dressed. I’ve never shopped the same way since. The financial equivalent of fast fashion is the co...

When Responsibility Isn't Enough (Episode 4) 08.06.2026

The people I hear this from aren’t reckless. They’re the responsible ones. They contributed consistently for 20 years, asked for advice, trusted professionals, and didn’t log in during market dips. Every review meeting ended the same way: “You’re on track.” Technically, they were. Right up until they weren’t. Almost half of all retirees leave the workforce earlier than planned. That number hasn’t...

The Architecture Nobody Taught Us (Episode 2) 08.06.2026

I was in middle school the first time I sat down at the kitchen table with my mom and worked through every dollar of credit card debt our family carried. She didn’t ask me to. I just knew it needed to happen, and I figured I could help. That’s who I’ve always been ... the one who shows up when the numbers get hard. So I did everything right. I bought term insurance and invested the difference. We...

The Season That Looked Like Safety (Episode 3) 08.06.2026

I recorded this episode for a friend of mine. He’s 25, smart, proactive, thoughtful ... and completely stalled on his own financial story. Two competing voices have him frozen: skip-the-latte gurus making him feel behind with shame, and hustle culture whispering that more income fixes everything. So he waits. Technically, he has time. That’s the most dangerous part. During long stretches of stabil...

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