Live and Love Your Brand

Yes, this is the final episode of Live & Love Your Brand podcast! In this episode, I reflect on the 86 episodes filled with insights into personal branding, marketing, and self-discovery. Your support and engagement have been incredible, and I'm deeply grateful for all of my guests, listeners and supporters over the past 2 years. But as one chapter closes, another begins. In September 2023, I went...

Bring the you to your brand! That's what today's guest does and raised a very important quesiton: How much of YOU do you put into your business brand? Let me introduce Cat Dunn, who happens to be my very own Online Business Manager, or OBM. It's been an absolute pleasure working with Cat and witnessing her remarkable brand presence. I've personally experienced the incredible support she provides,...

Introducing Jenn Donovan, a global marketing strategist with a passion for small business. With an impressive wealth of knowledge, Jenn's generosity and support for people in business is truly exceptional. As one of Australia's most sought-after speakers on all things marketing, she holds a special place in her heart for rural and regional small businesses, being a rural girl herself. She's the fo...

Tune in for this inspiring episode with the fierce and fabulous Nikki Ellis from Cinch Training! After hearing her on the Secrets of Successful Business podcast with Jess McLean, I was absolutely captivated by her story. It didn't take long for me to hire her as my virtual personal trainer, and let me tell you, the results have been epic! Today, we dive deep into Nikki's transformational journey f...

I am absolutely thrilled to introduce you to a remarkable individual who shares not only my surname but also my deep commitment to supporting women. Meet Sonya Lovell, a passionate menopause campaigner and podcaster, whose journey has led her to become a powerful advocate for women's health and well-being. Sonya's mission is to raise awareness, challenge stigmas, and promote education and support...

Can you describe yourself in 3 words? For many, this is such a challenge! If someone doesn't know you - has never met you - and you need to give them a picture of you, what would you say? This is one of my favourite exercises to support my clients to understand their personal brand and how they are being received by others. I would LOVE to hear how you go with this one and learn your 3 words! Make...

How can you truly connect with your clients and customers and convert them with ease? Rashida Tayabali's unique perspective on writing for an audience truly resonated with me. She not only has a wonderful way with words but also emphasises the importance of diversity in her clients' worlds. This prompted me to reflect on diversity within my own sphere and how I approach it with clients and audienc...

Do you say I am? Can you say: - I am (your name) - I am an expert - I am confident - I am intelligent - I am successful How do those statements feel to you? For many of my clients, saying even I am ahead of words to describe themselves could seem overwhelming. When you say "I am ..." your audience will believe you. But more importantly, you may begin to believe it. I truly believe in the power of...

Do you have diversity and inclusion as a focus in your business? Many don't. I met the founder and CEO The Culture Ministry, Lisa Mulligan, when she invited me to be on her podcast. What I quickly saw was Lisa's passion for this space and extensive knowledge. She made me want to look at my own business, and life, and do better. Lisa runs her Diversity & Inclusion consulting business focusing on ge...

Opening up the behind the scenes of my business here! Things are changing. Where I'm at, where the market is at and what I can offer to help serve my clients best. So, I put my business owner hat on and made a decision to change. Introducing the hour of power! Learn why I'm running things differently, how I'm helping businesses move their business and life forward, and how I can support you too!

Personal brand vs business brand! It's a question I get a lot and a conundrum many business owners find themselves in. Including me! As I've now made the decision to stop working under a business name and move to a personal brand ( yes! You heard it here first, watch this space) I had to speak to someone who has done this very thing! When I connected with Katrina McCarter for our last podcast (epi...

Are you truly showing up as you? Unapologetically? Confidently? Authentically? I'll be honest, last year I realised I wasn't! YEP! Me, the personal branding specialist. Why, because I was still suppressing parts of me. In this episode we get into some real talk and I share about how this came out for me, how I'm working through it and how you can too. I want to help you show up and shine, and I wi...

Meet Shannah Kennedy and Colleen Callander the co-founders of Human Elevation. Shannah Kennedy, a high performance coach and her client - former CEO of Sportsgirl joined forces to bring the best skills in the business of life and leadership together under the pillars of life leadership and longevity for high performance living without the burnout. Their mission is to empower individuals to live th...

Do you ask for testimonials? When did you last get one? It's one of the key things I find lacking with my clients - they are not asking people for words about them! It is so important and often it's left til last. But your clients and customers words can help you get clearer on your message. We get so stuck in our head and stuck in our ways about how we speak about ourselves. But your customer/ cl...

Entrepreneur. Whole person and Mum of 2. Consultant. Side-gigger. Love the way Laura Campbell described herself for this episode. She's this an a whole lot more! I had the pleasure of meeting Laura through Mums and Co., and I have been truly inspired by her remarkable journey. Based on the Gold Coast with her family, Laura has designed a groundbreaking baby carrier called the HipSurfer Hip Seat. T...

How do you start building your personal brand? Well you gotta know where you are to know where you're going! A brand audit is ALWAYS my first step on the branding journey. What does that even mean? It means doing a deep dive into how you're currently showing up and looking at you the way the world sees you. Have you googled yourself? When did you last look at your website? Does your email signatur...

In this podcast episode, we are joined by the amazing Irina Castellano, an authorised foster carer and dedicated parent who has created an incredible coaching business. I originally mentored Irina in the "How to Live and Love Your Brand" course. Irina's story of fostering and adopting children is truly inspiring, especially now that there are hundreds of vulnerable children without safe homes and...

“I don’t need to market myself, I get business through word of mouth and referrals.” Wrong! If you’re not telling people WHO you are, WHAT you offer & HOW they can work with you, then you’re going to struggle to have a sustainable business. I used to say this and many more things, for 10 long years of my business. I was my only business card - and although I’m very good at talking about who I am a...

Who struggles with pricing? Cashflow? Budgeting? Yep, it's pretty common in small business and there's a lot of secret shame and guilt about not knowing your money stuff. Justine McLean is all about doing business better. From the moment I met her, she was sharing her kind wisdom and I could feel her 30 years of experience in business instantly. She's practical and proactive, and she has the years...

Why India for my next retreat? You don’t see India. You don’t smell it, taste it, touch it or hear it. You feel it. India gets under your skin and enlivens the senses like no place I’ve ever known. India is hands down my favourite country in the world. Some of the most transformative experiences of my life have happened in India. It is part of me - and I can’t wait to share it with you. This land...

It is no secret that I've made a super collab partner in Jade Warne, but making collaborations that work is no mean feat. It can be really challenging to find a collaboration that can benefit both parties in a sustainable and long term way. But this one works and we are having too much fun creating amazing offerings together. Jade is a photographer, videographer, digital marketer and mum of 3! She...

Working harder and faster doesn't work. We all know that by now. But how can we get more space in our business and lives to be more productive? Michal McCracken is a productivity coach supporting her clients to be more productive in their business and have spaciousness in their lives. She says "I help entrepreneurial women prioritize tasks and follow through on their plan so they can build their e...

Susan Dean is the Founder and CEO of Dean Publishing. She has a gift in sharing her stories with the world and encourages others to do so too. In this episode, Susan and I talk all about not only motherhood, but grand-motherhood and how she's managing to integrate all of that in her life right now. Susan pioneers the power of storytelling, encouraging people all over the world to share forward the...

When it comes to nailing your niche, Kristina Russell has it covered! Kristina is a Sydney based hair colorist that specialises in colour and has travelled the globe performing on stages and trade shows sharing her expertise. I met Kristina through the fabulous personal brand photoshoots with Jade Warne in Sydney. Kristina had such a strong brand already but was so clear on her vision of what she'...

Bill Hunter is 100 years old. He's a magician and has been performing magic for 80 years professionally, including 50 years at the Indy 500 race. He is Emma Lovell's first cousin twice removed (aka her grandmother's cousin) and one of her favourite people in all the world. Bill served in the Navy during World War II for his home nation of the United States of America. He was sent to the South Paci...