Little Talks

The traditional sales funnel’s latest evolution is the Flywheel. It’s been the foundation of our agency’s strategy since day one, but everything changes over time. We’ve found out that when it comes to content marketing, sometimes this journey is not linear– it’s more like a revolving door. The Flywheel can be broken down into three phases: Attract, Engage, and Delight. That's what makes this...

Grasshopper Mowers' Mike Simmon is back in the house! As our first in-person guest at the new studio table, we have a quick surprise for him before we jump head-first into this week's topic: supporting dealer networks as a national B2B brand. How have the traditional and digital marketing landscapes merged to create new marketing opportunities? Mike delves deep into the challenges (and a...

This week, Sam and Roop are all about HubSpot's new update. Big shoutout to Roop for exploring the Content Hub, which is still in beta. They're checking out how it changes the way we handle our digital content, from blog posts to tweets, using some cool AI tools. But remember, it's the human touch that keeps our content great! HubSpot's latest features let you automate and pers...

For those of you wondering what the Enneagram even is, don’t stress. You're in good company because Sam and Roop break it down to explain why it's a game changer in every work environment. It's pretty simple but super insightful—the nine personality types can help you understand yourself AND others better.  Tell us what you think!

We're thrilled to host this week's special guest, Jay Schwedelson, president and CEO of Outcome Media, and one of America's foremost marketing authorities. He is celebrated as one the top 10 marketing experts nationwide. His Do This, Not That! is a top 10 marketing podcast—and a great listen if you love reality TV. After Roop's memorable encounters with him at recent HubSpot IN...

This week, we're chatting about vertical vs. horizontal videos. Yep, those full-screen, eye-catching vertical vids aren’t just a fad; they’re changing the game. Why? They grab your attention, make your message pop, and are perfect for social media giants like TikTok and Instagram. It's like the difference between the old VHS tapes and the crisp BluRay – time to upgrade your content strat...

Today's topic is a hot one in the world of B2B marketing: automation. You know how they say time is money? Well, in our world, efficiency is more than just a trendy word—it's the secret sauce to our success. Automation is changing the game, making our daily marketing tasks feel less like a chore and more like a supercharged strategy session. We're talking about turning those time-su...

Google is rolling out a March 2024 update RIGHT NOW that could have a significant impact on your SEO. What is your B2B brand doing to address Google’s latest update? We bring in our resident SEM and SEO expert, Beth Kaiser, to discuss this topic on this week’s podcast. Tell us what you think!

We’re stoked to have Brian Pappas joining us in our Tulsa studio this week! Many Littlefielders go way back with Brian from our days working together when he was with our media partner down in Dallas. These days, he’s rocking it as the Director of Paid Search at Moroch Agency. Brian sat down with Sam and Roop to chat about our impending cookieless future. Plus, he dropped a fun fact about himself...

Roop & Sam have learned a thing or two after the last three years of podcasting. We've talked to a lot of B2B prospects and clients who have considered podcasting, but hesitate because they don't know where to start. So this week, listen in to hear how to get started, and most importantly what not to do. Trust us, we've learned a lot through trail and error over the last three y...

Happy Valentine's Day from Littlefield Agency! This week we talk the Big Game and our takes on the best and worst Super Bowl ads of 2024.  Major theme: celebs took over during the commercials breaks this year. Some were done very well, some not so much.  Who are our winners and what ad is our ALL TIME favorite Super Bowl ad? Listen in to find out. Tell us what you think!

Brock Campbell joins us this week. Brock heads up our client engagement and project management teams, and he has a lot to say about B2B dealership marketing. Also, we discuss Roop avoiding being arrested yesterday. You will definitely want to join us for this episode to hear about his crazy travel through Kansas yesterday! Tell us what you think!

We focus on one key topic today and that is everything you've heard about email marketing is probably wrong. You're receiving nearly 150 emails every day. Guess what? So is your prospective B2B customer. How are your emails cutting through the noise and how are you nurturing your customers / prospective customers? Tell us what you think!

This is it! Our 100th episode (!) of Little Talks, and what better way to celebrate than with a special guest AND announcement that Littlefield Agency has been named one of Ad Age's 50 Best Places To Work in 2024 ! Truly an honor. See how we celebrated here. Our guest this week and Sam go way back (they used to be neighbors!). Scott Loyd is a partner and head sales honcho at Innovative Techno...

This week Sam & Roop take a quick break from digital marketing trends and provide a POV on how you as a marketer or sales person can enhance your organizational presentations. Let's be honest, whether internal or external, you as a B2B marketer are always presenting and we want to help you take those presentations to the next level. Tell us what you think!

One percent of Google Chrome users are officially cookieless as of last week. What does this mean for your B2B brand? This is one of the most critical topics of 2024. Google Chrome plans to rewrite digital advertising and marketers are going to have to adapt. On this week's podcast we jump into what's ahead and what to expect as the digital marketing world goes through a seismic shift. T...

What were the top search trends in 2023, and what's ahead for digital marketing in 2024? We've got you covered. Tell us what you think!

VP of Marketing at Grasshopper Mowers, Trent Guyer, is back with some thoughts on e-commerce for B2B brands and what's ahead in 2024. Tell us what you think!

We’re down to the last two episodes of 2023! It continues to be a busy season for Littlefield Agency with lots of travel, lots of good food and lots of great time with our clients, including a quick cameo from Ditch Witch Marketing Communications Manager, Sean Hubbard, who was visiting during our recording session. Check […] Tell us what you think!

Welcome back to another edition of Little Talks with Littlefield Agency, where Sam and Roop discuss your latest and greatest B2B digital marketing trends and tips. We love this time of year as we gather with clients, and wrap a wonderful 2023 before gearing up for the new year.  Roop and Sam have really focused on […] Tell us what you think!

Welcome back to another edition of Little Talks with Littlefield Agency, where Roop and Sam discuss B2B digital marketing trends. We hope you and your family had a wonderful and relaxing Thanksgiving. During our time off, we not only ate great food, but we also recharged. We can’t believe it’s the last full week of […] Tell us what you think!

Welcome back to another edition of Little Talks with Littlefield Agency, where Roop and Sam chat about all things digital marketing and what it means for your B2B business. This week, we keep it short and sweet—less than 10 minutes—as we cruise into Thanksgiving break. We know you’re already in that holiday state of mind! […] Tell us what you think!

Welcome to a special “construction edition” of Little Talks with Littlefield Agency, where we talk about your latest B2B digital marketing trends! It’s a big day at the agency—our construction remodel has officially begun! We are adding a few new conference rooms, a speakeasy lounge area for creative concepting, and you better believe the most […] Tell us what you think!

Welcome to another Little Talks! It’s been a busy week of client meetings, with multiple visits from our friends at Grasshopper Mowers, Ditch Witch, and RibCrib, and we love it. Roop’s hair and beard is back after last week’s Halloween Edition featuring the cast of 90’s hit action film, Twister, and Sam has a construction […] Tell us what you think!

Welcome back to a special Halloween edition of Little Talks with Littlefield Agency! What makes it a special edition you ask? Littlefielder costumes from the 90’s, that’s what! It’s a group effort to bring the 90’s classic Twister to life in a production that would make any local theater group green with envy. Group costumes […] Tell us what you think!