Little Talks

After what felt like a long hiatus, Sam & Roop are back in the studio this week to chat about digital and content marketing. They’re often used interchangeably, but they’re not the same thing.  Think of it like this: digital marketing is the ad you see —a banner, a pre-roll video, or that paid search link at the top of your Google results. It’s often backed by media dollars and designed to dri...

BIG NEWS on Little Talks this week—Courtney Roberts is making her podcast debut! After 14 years at the agency, she’s finally stepping behind the mic to talk about something that’s transforming the industry: AI in visual branding. Courtney and the gang get into how AI-powered tools are changing the way brands create visuals, from Photoshop enhancements to automated design platforms. While AI can sp...

In this episode, we're diving into the art of A/B testing for B2B email campaigns. Sam and Roop chat about everything from spicing up subject lines and preview texts to switching up copy, CTA placements, and send times to discover what can drive (or not) email opens and engagement. Plus, we take a look into email stats—like open rates, click-throughs, conversions, etc.—to figure out which twe...

In this episode of Little Talks , Sam is back in the studio after his trip to the MAGNET conference in Miami, and Claud takes the reins for the first time as a solo podcast producer! Where's Brandon? Listen to find out! The gang talks inbound content for B2B brands this week, breaking down why knowing your audience's wants and needs, and creating inbound content to address them, can driv...

This week, Sam's out visiting clients and colleagues in Miami, so our Associate Producer, Claudia Kelly, joins Roop on the mics. They discuss best practices for creating the perfect thumbnail for your blogs, YouTube videos, TikToks, and more. Your thumbnail preview image does a lot of heavy lifting—it's the main thing that can get a user to stop scrolling and engage with your content, so...

In this episode of the Little Talks, Sam and Roop keep tradition alive with their annual ad recap for Super Bowl LIX. With a record-setting 126 million viewers tuned in to the big game, the advertising stakes were once again pretty high, and the gang breaks down this year's creative hits and misses. From celebrity-packed spots to high-concept (body horror?!) campaigns, they shared their takes...

Welcome back to another episode of the podcast! This week, we’re celebrating an exciting milestone—Littlefield Agency has been honored with our second Ad Age Best Places to Work award! This recognition means the world to us because it validates something we hold near and dear: a great culture leads to great work . Happy, motivated people create outstanding results, and that’s a key ingredient to w...

In this episode, we dive into the concept of micro-moments—those brief, intent-driven points when decisions are made or preferences are formed. Moments when your customer is thinking: "I want to know," "I want to go," "I want to do," and "I want to buy." Often associated with consumer behavior, micro-moments play a crucial role in B2B marketing. Micro-moment...

Join us this week as we dive into the ethics of AI in B2B (and B2C) marketing. In this episode, we explore what makes AI usage ethical when it comes to data privacy, creative license, and overall best advertising practices as we know them now. The main takeaway? Transparency, fairness, and accountability are the themes of the day. We’ll also chat about how marketers can lean in against the incomin...

Podcasting is one of our favorite topics. It’s the perfect content solution for B2B brands looking to reach niche audiences, increase brand awareness, and grow overall online engagement. It’s also one of the few types of content you can repurpose for nearly every channel you own—from social posts and your website to popular platforms like Apple Podcasts and Spotify. This week, Sam and Roop discuss...

After some well-deserved downtime spent with family and recharging for the new year, Sam and Roop are officially back for Season 4 of Little Talks! This season kicks off with a bang because, as you know, life at an agency is never dull. First, let’s talk about some new faces! We’re excited to welcome Becca Barnard , stepping into the role of Digital Project Manager, and Maddie Westbrock, our Janua...

In this year-end finale episode, Sam and Roop chat with annual guest Trent Guyer, VP Marketing & Digital Strategy at Grasshopper Mowers, about two big topics reshaping B2B marketing: how AI is changing the game and why customer experience (CX) is more important than ever in a digital-first world. Trent shares how AI is already making life easier by automating the more mundane tasks, streamlini...

This week, Sam and Roop dive deep into the nuances of marketing to blue-collar B2B audiences. How do their needs and priorities differ from B2C audiences, and what strategies work best to cut through the noise? From crafting tailored messaging to emphasizing value over features, the gang unpacks the dos and don’ts of reaching this hardworking, no-nonsense demographic. Whether you're refining...

This week, we’re diving into a buzzword that’s been making waves in marketing circles—lo-fi content (especially over here at the agency if you keep up with us on LinkedIn ). It's all about authenticity—think unpolished, informal videos shot on a smartphone that feel personal and relatable. Unlike high-production content, lo-fi thrives on platforms like TikTok, Stories, and Shorts, where audie...

This week's podcast jumps right into one of Sam's favorite topics, Account-Based Marketing (ABM). What is ABM? It's a strategic approach where B2B marketing and sales teams collaborate to identify, target, and nurture high-value accounts rather than casting a wide net. It's something that also plays right into Roop's favorite topic, content marketing through CRMs! Knowing...

She's back! Everyone's favorite podcast guest, Chelsea Clement, returns to talk B2B trade shows on this week's episode. A nearly 10-year Littlefield Agency veteran, Chelsea has seen it all (hear her story about an attendee gone wild). From touch screens to product gamification, she discusses the good, the bad and the ugly of the trade show world. In the end, it's all about gett...

While the holiday season may seem to be dominated by B2C marketing, it's also a prime opportunity for B2B marketers to connect with customers in a much more personal way. On this week's podcast, Sam and Roop go through some ideas and tactics to help you stay in front of your B2B customers during the hectic and crowded holidays. The main take away? Showcase your appreciation for your cust...

In this week's Little Talks , we round out our recaps from INBOUND24 by diving into friend of the show , Jay Schwedelson's sessions at HubSpot's annual marketing conference. The man knows email (and we've covered plenty of that knowledge on past episodes ), so this time we focus in on a couple of new email-related items and some other interesting tidbits from his main stage pre...

Amidst the busy travel season of Fall Break, Sam and Roop continue to recap nuggets they learned from their time spent at INBOUND. With 4.6 billion new pieces of content created every day, Neil Patel emphasizes that the real trick isn’t about churning out endless amounts of it; instead, focus on quality over quantity . Blogging, for example, still packs a punch for B2B companies, driving up organi...

Sam and Roop continue their recap of sessions from HubSpot's INBOUND24, this week jumping into everyone's favorite short-form video platform—TikTok. And if you're watching, this is the official debut of our new third camera focused on Junior Producer, Claudia Kelly! Now you can see a Gen Zer react in realtime to a millennial and Gen Xer. In this episode the gang channels their notes...

It’s that time of year again—2025 planning is upon us! In this week’s episode of Little Talks, Sam and Roop break down everything you need to know to build a successful B2B strategy for the year ahead.  They emphasize content marketing can play a huge role in your 2025 strategy. Blogs, podcasts, and even short-form video all play a role in creating an ongoing dialogue with your audience, inviting...

This week, the Boston trio—Sam, Roop, and our very own Senior Client Engagement Manager, Joy Hulver—got together in the studio to unpack their experiences from HubSpot’s INBOUND 2024. Since Sam and Roop gave their highlights last week, this episode is all about Joy’s favorite moments from the conference. Joy goes into influencer marketing, where she introduces the concept of “narrative transportat...

The energy was ELECTRIC as the Littlefield Agency team touched down in Boston for INBOUND 2024, HubSpot’s annual marketing conference. This year, Roop, Sam, and Senior Client Engagement Manager Joy Hulver attended INBOUND. The crew learned everything from LinkedIn ad strategies to the latest in AI-driven marketing with HubSpot’s newly released “Breeze” —a tool to help marketers tackle complex task...

As Roop would say, "It's the most wonderful time of the year" (and no, he's not talking about Christmas)! It's time for HubSpot's annual marketing conference, INBOUND. This year marks Roop's third time attending, but he’s not going alone. Sam and Senior Client Engagement Manager, Joy Hulver, will be joining him in Boston for a jam-packed agenda covering B2B marke...

As we gear up for Labor Day weekend, Sam welcomes a special guest to Little Talks this week: John Amatucci, a seasoned B2B photographer who’s been capturing amazing shots with us for 20 years!  In this episode, John shares his creative process and how he tackles the challenge of making B2B photography stand out, even when working with large industrial equipment. He also dives into how AI is shakin...