Lit Up + In Flow

If your posts have started to feel flat, robotic, or just like everyone else’s… this episode will hit home. Cassie and Amanda get real about their own experiences with over-relying on ChatGPT for content, how it led to losing their “voice,” and why audiences are craving authenticity more than ever. They unpack the fine line between using AI as a supportive tool vs. outsourcing your soul, and share...

If your nervous system has ever felt fried from years of “girl bossing,” this episode will feel like a giant exhale. Cassie and Amanda open up about their personal journeys with breathwork —from first five-minute sessions that shifted everything to deep three-hour journeys that unlocked healing, released resistance, and even supported fertility. This raw, vulnerable conversation dives into why bre...

In part two of Don’t Let These Content Mistakes Sabotage Your Sales , Cass and Amanda go deep into conversion content - the pointy end of your funnel where sales happen.  They unpack the biggest mistakes biz owners make when creating content that’s meant to convert, from dodging sales because you “don’t want to sound salesy” to assuming your audience already knows what you offer.  You’ll learn how...

If you’re showing up online but your content isn’t converting?  This episode is for you.  In Part 1 of this two-part mini-series, Cass and Amanda dive deep into the silent sales killers hiding in your content plus the sneaky mistakes that are repelling dream clients without you even realising it.  From invisible messaging to misaligned content strategy, this episode holds up the mirror in the most...

This one’s for you if you're done doubting your prices — and ready to embody the message that matches your power. In part two of our most-downloaded episode to date, we go deeper than ever before into the mindset shifts, strategic frameworks, and real AF truth bombs that help you refine and embody your messaging — so you can charge more, attract better clients, and actually believe in what yo...

If you’ve ever asked “Why isn’t anyone buying?!”, this one’s for you. In this juicy AF episode, we unpack one of the biggest reasons your content isn’t converting the way it should: your messaging. We get raw and real about the difference between generic content and magnetic messaging, why you’re still attracting low-budget clients, how your identity impacts your positioning, and the sneaky ways y...

If you’ve ever felt creatively “foggy,” always “on,” and never truly off—even when you’re not working—this conversation will change the way you think about your brain, your energy, and your boundaries. Dr Kristy Goodwin joins me to unpack why so many women in business are running on empty (even when they’re technically “resting”)—and what we can do about it. We talk about how the performance press...

In this juicy storytelling-style ep, we’re getting real about the power of saying no — especially when it feels really hard . From unaligned clients to high-paying offers that just didn’t sit right, we’re sharing personal stories and the emotional rollercoaster behind setting boundaries in business. If you’ve ever bent over backwards for a client, spiralled over pricing, or struggled with the guil...

We’re back after a little pause, and today’s conversation is one every entrepreneur needs to hear. We’re diving deep into: Why slower seasons aren’t a setback — they’re an opportunity for serious growth The real reason you might not be seeing fast results (and it’s not your offer) How to lead yourself when everything feels heavy, uncertain, or slow Why building a magnetic business requires patienc...

Are you putting offers out there but secretly hoping no one buys? Wondering why your success feels capped, even though you’re doing all the things? Avoiding visibility or going after the next level because you’re terrified of what it might actually require of you?  We’re joined by the magnetic Jess Williamson – award-winning entrepreneur, TEDx speaker, mindset and business mentor – for one of our...

Tired of juggling a million platforms just to keep your business running? In today’s episode, we’re answering a juicy community question that has come through our anonymous question link: “As my business grows and I’m getting bigger projects ($10K+), how do you keep track of everything from expenses, shared mood boards/docx, action items, etc.?" We’re diving into: 00:00 – 01:09 | Intro &...

Let’s be real—losing motivation in business is inevitable. Whether you’re recovering from burnout, feeling uninspired, or just wondering WTF am I even doing? … we’ve all been there. This episode is all about getting your spark back when business starts feeling slow, stale, or straight-up exhausting. We’re sharing our own experiences with low motivation (hello, unexpected burnout and creative ruts)...

If you’ve ever felt overwhelmed by hiring, struggled to delegate, or been burned by a bad hire ( hi, same! ), this episode is for you. We’re breaking down our real-life hiring journeys, the mistakes we made, and the exact process we now use to build our teams. What You’ll Learn in This Episode: • The mindset shift that made hiring easier (and why it took so long to get there) • Why hiring too late...

Is your mindset secretly keeping you stuck in business and life? This week, we’re diving into victim mentality vs. vulnerability —and why understanding the difference is critical for success in your marketing, relationships, and personal growth. We’ll explore how victim thinking sneaks into business, how it impacts your content strategy, and why some clients never get results (even with the same s...

In this episode, Cass is pulling back the curtain on the biggest business pivots she’s made—why she walked away from a thriving video business, the mistakes she made along the way, and how she finally built a business that feels aligned and profitable. If you’ve ever felt stuck, burnt out, or questioning if you’re even on the right path, this episode is for you.  We’re talking about the difference...

In this episode of Lit Up + In Flow , we’re breaking down everything we learned from running Black Friday promotions in 2024—the wins, the mistakes, and the surprising insights. Whether you run Black Friday sales or not, this episode is packed with lessons that apply to marketing, messaging, and content strategy all year round. We dive into: • The pressure of doing “all the things” and why simplif...

In this episode of Lit Up + In Flow , we’re pulling back the curtain on Amanda’s incredible journey from charging $35 for her first photography project to booking $20,000 shoots with globally recognised brands. Amanda shares the pivotal moments that shaped her business, from her early struggles with pricing to mastering the mindset shifts needed to attract high-end clients. We also dive into her e...

In this episode of Lit Up + In Flow , we’re sharing how we’re setting ourselves up for success as we move into the new year. From the mindset shifts that are helping us stay aligned to the practical systems we’re implementing, we’re giving you a behind-the-scenes look at how we’re preparing to grow without burnout. Here’s what we cover: •The power of creating space and saying no to stay aligned. •...

Episode 1: Burnout, Boundaries, and Finding Flow Welcome to the very first episode of Lit Up + In Flow ! In this episode, we’re diving deep into a topic that so many women in business can relate to: burnout. We’re pulling back the curtain on our personal burnout stories and sharing the hard-earned lessons that have helped us shift into a more balanced and intentional way of running our businesses....

In this episode of Lit Up + In Flow , we dive into the heart of what keeps us aligned as female entrepreneurs: our values. We’re breaking down how understanding and living in alignment with your values impacts everything—from the way you run your business to how you prioritise your personal life. We share: •How our values have evolved over time and what they look like today. •Why freedom, health,...