List Building Lifestyle With Igor Kheifets

Common email marketing knowledge says subject line is king. It also hints at practicing click bait to increase response. Well, according to Daniel Levis, an A-list copywriter who wrote email copy for a whole slew of direct response celebrities, including but not limited to Dan Kennedy, Yanik Silver and John Benson... It's all dead wrong. Stream the new episode of the List Building Lifestyle to dis...

What's the best time to email your list? Is there a specific time of day when your subscribers are most responsive? Is it best to pitch on weekdays or weekends? Should you even bother emailing during the holidays? I answer all these questions (and more) in today's episode of the List Building Lifestyle.

What's irresistible influence? If you ask, most marketers will tell you its about getting to a "YES!" It's about closing the sale. It's about singing up a new rep. But it's not. Irresistible influence is getting the prospect to ask you for what you're selling. And get this... It's about getting the prospect to ask you for what you're selling thinking it was her idea! And there's no one better to s...

Squeeze page is the gateway into your world. It's the first thing your prospect sees before making a decision to embark on a life changing journey and join you in business. Which makes it one of the most critical elements of your entire business. In fact, a low converting landing page can ruin you. While a high-converting one can skyrocket your success. But which landing page should you use? A gen...

According to Ben Settle, world's leading authority on email marketing and a personal friend of mine: "The best thing you could do is to stop trying to sell your product. Don't convince people to buy from you. Instead give them an opportunity to join you and your clients on your adventure. In fact, you could even try to get rid of them. The ones who stick - those are your best customers." Controver...

How's buying a Ferrari similar to joining an online business? Very. Let xplaineth... When you're looking to start a business or join a company, you want to join the best one. You look into all the features, benefits and the high-tech gizmos which come with the package. And more often than not, the most robuts system wins you over. The Ferrari of money-making systems, so to speak. So you go all in...

My guest needs no introduction. He's one of the most influential list builders in the world. He's the author of the "80/20 Sales and Marketing" and "The Ultimate Guide To Google Adwords." He's one of my favorite gooroos - Perry Marshall. On today's episode Perry talks about why you don't need many customers and why you don't need to close every person you talk to. In fact, he encourages you to sel...

Given an opportunity, the prospect will find an excuse not to buy. And if not given the opportunity, she'll create one. Sometimes, it can get ridiculous. I once had a prospect tell me they couldn't buy traffic, because their Horoscope lady told them January was a bad time for business transactions. Go figure... Question is - can you fight this? Can you make someone buy from you... even if they put...

Niche selection is piece of cake. Just find the most crowded niche you can and get in. If there's a ton of competition - there's a ton of money. The tricky part is not to select a niche, it's in dominating it in spite of fierce and potent competitors. This is where many marketers err. They offer discounts. 24/7 customer service. Some even work for free to earn a "rep." Dorks. They're all wrong. An...

SPECIAL EPISODE: On March 19, 2007, a young man had an argument with his childhood friend about what it takes to get rich. The boy was only 19 at the time and insisted the only way to become wealth was to go to school, get a degree, get a secure job, and work hard. He was convinced that formal education is the key to riches because that is what his mother told him and he never questioned her. His...

2nd half of my final school year the talks in class switched from who's the hottest couple in school to post-graduation plans. My classmates became obsessed with figuring out where they're headed next. My best friend, Igor Genin (yep, another Igor), decided to continue his electronics studies. 99% of my friends shared his vision. I wasn't surprised. After all, they've been groomed for this their e...

I love Internet marketing. I love the IM community. I truly do. But all this talk about time freedom pisses me off. Why? Because most marketers who yap about freedom this and travel that don't actually live their dream lifestyle... unless their dream lifestyle is locking themselves up in their hotel room and working their asses off. The marketers who make the most work the hardest. Some are open a...

People are creatures of comfort. Whenever forced outside their comfort zone, they retreat. Even if that comfort zone is poverty or disease. This is the issue every single marketer faces in their business every day. How to get someone past the "I don't have the time" and "I have to talk to my wife first" objections. Well, out of all places, I've discovered the remedy by studying non other than the...

There's two problems with becoming an authority. Problem #1 - Who the hell will listen to me? Problem #2 - What the hell do I talk about? Igor and his guest, the notorious "3-Minute Expert" Ray Higdon, solve these problems for you in this episode.

The 4-hour work week is a great book. It's an amazing concept. And it's a great way to enjoy life while banking six figures. There's just one problem. It's a MYTH. It doesn't exist. It's just a comforting dream entrepreneurs grab hold of to convince themselves they won't have to work hard until the rest of their lives. Find out the truth about The 4-Hour Work Week once and for all.

The #1 problem with list building for most people isn't getting the leads. Or even setting up an autoresponder. It's not knowing what to email their list. This is huge for people. Almost every email marketer struggles to come with engaging "content" which gets the job done. Here's why this happens... If you're anything like the vast mob of email marketers, you think of your list as a list. A bunch...

"I can't afford it" "This is too expensive" "I don't have that kind of money" "Show me how to make money for free and I'll pay you with my profits" These objections are as old as time. And almost every marketer has been stifled with these at least once or twice, if not thousands of times. The new episode of the List Building Lifestyle reveals how to handle this pesky objection once and for. You're...

The universe is all about laws. They either work for you. Or against you. In the real world, you've got Gravity and other laws. Online - you got the law of income. It's a 3-part law which explains why 2% of all Internet marketers make about 97% of all Internet income. And why the rest struggle and suffer. The new episode of the List Building Lifestyle features Vick Strizheus who mastered the Law o...

I'm jewish. Born and raised in Ukraine I was the outsider. Once I even had to beat up a kid in my class for racial slurring at my expense. I've been dealing with racists my whole life. But ever since my family moved to Israel on June 1st, 2000, things got even worse. Terrorism is commonplace in Israel. Every other day someone gets stabbed or shot or kidnapped. Of course, the western media won't sh...

Any rookie email marketer will tell you that your subject line is key to high open rates. Well, actually, its not. Subject line is important... But it's the 2nd most important thing. Discover the 1st most important thing when it comes to getting higher open rates and more sales with your emails.

If you're a coach, mentor or you're just trying to recruit high quality people into your business, you're probably bumping against a pesky problem. There's just not enough hard-working action-takers around, are they? If you really want to change the world one person at a time... You must learn how to hurt people. I explain what I mean on the new episode of LBLS. If you're truly serious about helpi...

The internet changed a lot. But it didn't change a thing when it comes to making money. It's just another media. The persuasion principles never changed. Because human nature hasn't changed. The way you close a sale today is the same way you'd do it in 1912. Which is why I invited Doberman Dan from "Doberman Dan Is Off The Chain" show to rap about persuasion. Specifically... Dan reveals time-teste...

Money's kind of like sex. The more you chase it, the more it eludes you. Most people I know put money on a pedestal like it's some kind of unicorn. They believe they have to work really hard and really long to make it show up in their space. That it's somehow knows who's "worthy" and who's not. Money knows no such thing. In fact, money is as abundant as air! And those who know how to attract it as...

This episode features a living copywriting legend John Carlton. John's a ragged old dawg in the game of persuading others to open up their hearts and wallets from a distance. He's also world's most ripped off copywriter. Hold on to your socks as John takes you on an express coaching session in selling, marketing and persuading prospects in digital print.

The new episode of LBLS talks about the "breaking point" of my Internet marketing career, my personal motivation rituals and my way of dealing with the fear of failure which never fails me. I also, for the very 1st time, reveal my love-hate relationship with my dad and his drinking problem.