Lira Clinical Podcast - A SkinDepth Convo

Discover the fountain of youth with Metaxia and Francine as they uncover the four critical functions of the skin: barrier protection, skin renewal, melanin production and maintaining structure. We all are trying to maintain that glow of when we were 25, so how do we achieve a youthful state with balanced, hydrated skin? Can we reverse the hands of time with the advances in skin care? Learn how fee...

Aesthetic Clinics & Medical Spas ft. Brenda Cumming, RN, MEP-C, Co-Founder of Lira Clinical In our first podcast episode of 2021, Francine and Metaxia are joined by Brenda Cumming RN, MEP-C, Lira Clinical's Co-Founder as they discuss the difference between aesthetic clinics and medical spas. During one of the most trying times the skincare industry has dealt with, the founders talk about the growt...

In our first podcast episode of 2021, Francine and Metaxia are joined by Brenda Cumming RN, MEP-C, Lira Clinical's Co-Founder as they discuss the difference between aesthetic clinics and medical spas. During one of the most trying times the skincare industry has dealt with, the founders talk about the growth and trends of medical aesthetics and how beauty always bounces back. Get the latest on med...

Cheers to All and Here's to 2021 with The Lira Clinical Founders Closing the book on 2020, the Lira Clinical Founders got together to discuss how they made it work despite the year's turbulence by staying connected, "The Lira Way;" and shared a retrospective on their ten-year bright, beautiful journey. They also offered a sneak peek at upcoming trends in 2021!

Closing the book on 2020, the Lira Clinical Founders got together to discuss how they made it work despite the year's turbulence by staying connected, "The Lira Way;" and shared a retrospective on their ten-year bright, beautiful journey. They also offered a sneak peek at upcoming trends in 2021!

The Folklore of Mastiha ft. Ella Cressman and Lou Skyriotis In this week’s episode, Metaxia and Francine are once again joined by Lira Clinical educational specialist and ingredient savant, Ella Cressman, and a special guest with a personal connection to Chios, Greece, Lou Skyriotis, to discuss the mystique of mastiha. A nectar used for centuries that is known to be both magical and mythical, mast...

In this week’s episode, Metaxia and Francine are once again joined by Lira Clinical educational specialist and ingredient savant, Ella Cressman, and a special guest with a personal connection to Chios, Greece, Lou Skyriotis, to discuss the mystique of mastiha. A nectar used for centuries that is known to be both magical and mythical, mastiha is an incredible ingredient that Lira Clinical includes...

How to Treat Acne-Prone Skin Ft. Licensed Esthetician and Owner of Enlightened Beauty, Morgan Cameron Continuing the discussion on acne, Metaxia and Francine are joined by Licensed Esthetician and Owner of Enlightened Beauty in Sacramento, Morgan Cameron, as she shares her journey starting from her introduction to the aesthetics industry ten years ago to incorporating wellness and experience in tr...

Continuing the discussion on acne, Metaxia and Francine are joined by Licensed Esthetician and Owner of Enlightened Beauty in Sacramento, Morgan Cameron, as she shares her journey starting from her introduction to the aesthetics industry ten years ago to incorporating wellness and experience in treating clients with acne prone skin. Learn how Morgan successfully utilizes Lira Clinical in her clini...

This is Your Skin. This is Your Skin on CBD. Part 4 In our final episode of our four-part CBD podcast series, "This is Your Skin. This is Your Skin on CBD," Metaxia and Francine are once again joined by licensed esthetician and Lira Clinical's Education Specialist, Ella Cressman, as they dig deeper into understanding why and how CBD and the Endocannabinoid System (ECS) work with our skin. Listen n...

In our final episode of our four-part CBD podcast series, "This is Your Skin. This is Your Skin on CBD," Metaxia and Francine are once again joined by licensed esthetician and Lira Clinical's Education Specialist, Ella Cressman, as they dig deeper into understanding why and how CBD and the Endocannabinoid System (ECS) work with our skin. Listen now to learn more about CBD, ECS, and WTF (What's The...

This is Your Skin. This is Your Skin on Cannabis. Part 3 Full Spectrum, Broad Spectrum and Isolate, Oh My! Metaxia and Francine continue the discussion on the CBD skincare market, joined by Ella Cressman, Lira Clinical Educator, who breaks down the distinctions between Cannabinoid spectrum options—full spectrum, broad spectrum vs. isolate. Listen in as they simplify, clarify, and discuss the extra...

An Introduction to Acne & How to Discuss it With Clients This episode focuses one of the most common reasons people visit a skincare professional, acne. What is acne, its causes and triggers? There are four distinct grades of acne and it’s critical to understand the differences before you discuss a treatment program with a client. Our skincare pros, Metaxia and Francine, are joined by Ella Cressma...

As we look ahead at a potential return to a work environment that resembles a world we left a few months ago, we sought the council of California’s Lt. Governor, Eleni Kounalakis, to learn where we are now and where we may be heading as an industry. In a most critical SkinDepth Convo, hear directly from Lt. Governor Kounalakis as she chats about the state of skincare clinics in California with Lir...

Reopening Your Skincare Business - What You Should Know In a very timely SkinDepth Convo, all four Lira owners are joined by Tracy Donley, Executive Director of Associated Skin Care Professionals, who shares a true industry insider’s perspective on what today’s skincare professionals are facing. The Lira founders add in their point-of-view to bring in a sense of both reality and hope as we all fac...

This is Your Skin. This is Your Skin on Cannabis. Part 2 Navigating the Topical CBD Market With a vast amount of CBD products in the beauty industry, how does the consumer navigate a confusing and inundated market? What questions do you need to ask when researching a product and its source? Join us as Metaxia, Francine, and Ella continue their discussion on CBD answering these questions and educat...

This is Your Skin. This is Your Skin on Cannabis. Part 1 Why is CBD in skincare? How did it become so popular so quickly? And, are there truly benefits for the skin? A Skin Depth Convo explores this new market in a four-part series. In episode one, we answer these questions and also dispel some of the stigmas around CBDs. Join Metaxia, Francine and special guest Ella Cressman, Lira Clinical educat...

How to Market Your Business Through the COVID-19 Crisis Promotion–Be Part of the Solution – Part 3 of 3 Our final episode of this special series focuses on promoting your business during this challenging time. Metaxia Dalikas, Francine Kagarakis along with special guest John Gumas CEO of Gumas Advertising, discuss the promotion of your business now and what happens when everything settles. Special...

How to Market Your Business Through the COVID-19 Crisis Education: Knowledge is Power – Part 2 of 3 This episode examines how to communicate with your customers during these difficult times and what type of content is effective. Education positions you as the expert allowing you to stay in front of your customers. Metaxia Dalikas, Francine Kagarakis along with special guest John Gumas CEO of Gumas...

How to Market Your Business Through the COVID-19 Crisis Communication is Key - Part 1 of 3 How will the current COVID-19 Crisis affect you and your business? Metaxia Dalikas, Francine Kagarakis along with special guest John Gumas CEO of Gumas Advertising, discuss strategies and tactics for marketing your business during these difficult, unknown times. In this three part series, learn the importanc...

A SkinDepth Convo - Episode #2 - Anti-Aging Metaxia Dalikas and Francine Kagarakis, Lira Clinical skincare gurus, discuss Anti-Aging treatments and answer questions from their listeners. Join a lively discussion of skincare industry news including a new bill (the Natural Cosmetic Act) regulating how products are labeled and whether or not they are truly ‘natural'. Also, can breathing reduce the si...

A SkinDepth Convo - Episode #1