lipservice with Sonia Elyss

In this juicy episode, Sonia interviews Kristen Bousque, a creator coach and anti-pitch champion, the founder of Soulcial Suite and someone who has worked in the creator economy for years. Curious about what to charge? How to connect with brands? What you should invest in your journey? This episode is for you! Stick around for the entire episode because Sonia and Kristen list the price tag for wha...

Join Sonia while she chats with recent Ulta Beauty Collective member Kevin Lee. We talk about what the experience has done for him as a Creator personally and professionally as well as his number 1 takeaway after a year of mentorship with one of the beauty industry's biggest retailers. Kevin has one of the smallest follower counts of the current creators in the UB Collective but that didn't stop h...

If you’re curious about how trends grow and evolve in the beauty industry, this episode is for you. Join Sonia as she interviews Addison Cain, a trend forecaster for SPATE NYC. In this episode, we talk about how TikTok impacts the trend lifecycle, 2024 predictions for the beauty industry, and some of our favorite trend observations in the right now. Instagram: @addisoncain Spate IG and TikTok: @sp...

Curious how to get on the PR list of one of New York’s fastest growing beauty communications agencies!? You’re going to need to listen to this episode.  Sonia interviews Tyler Williams, the Founder of Nouveau Communications, a boutique beauty communications firm representing some of social media’s favorite brands including Salwa Petersen, Andrew Fitzsimons Hair, Medik8, CTZN cosmetics and many mor...

Let's revisit one of Sonia's favorite interviews with a popular beauty creator. Take out your pen and paper because this one is full of hot tips and mindset gut checks. Gen X is one of the most quickly growing generations in the Creator Economy with a complex relationship with social media and showing up authentically. Join Sonia as she interviews a successful Gen X Creator and professional makeup...

Countdown to the official launch of lipservice the podcast is on! We revisit one of Sonia's favorite episodes from Brand Meet Creator to get you excited for what's to come!  In this episode, Sonia uses her decade worth of experience in influencer marketing to navigate you through avoiding the pitfalls of having to reshoot and drops tons of gems on what she looks for in a Creator she wants to rehir...

Welcome to lipservice, the podcast that unveils the secrets to success for beauty brands and content creators alike. Join beauty industry specialist and influencer marketing veteran, Sonia Elyss as she tells the authentic and thoughtful stories at the intersection of the beauty industry and creator economy.  In each episode, we bring you interviews with beauty entrepreneurs, marketing experts, and...