lipservice with Sonia Elyss

Today's episode tackles three essential topics that have been on my mind, and trust me, you'll want to take notes. I'm breaking down my recent experience landing PR completely organically - no creator apps involved. You'll learn the exact method I used (and teach) that just proved successful with a brand I genuinely love. With the recent wave of creator account hacks, I'm sharing a comprehensive g...

Ready to dive into what ACTUALLY goes into building an indie beauty brand with intention? In this episode, I'm sitting down with Alisha Gallagher, co-founder of Mob Beauty, to unpack how she went from working alongside industry icons like Laura Mercier to co-creating a brand that's redefining conscious beauty. Get ready for a no-BS conversation about what it really takes to build genuine community...

Join Sonia as she sits down with beauty content creator and entrepreneur Kelly Rose Sarno in this candid episode of lipservice. Discover how Kelly transformed her passion for makeup into a thriving career, from her viral Puff Me hair product video (on Facebook!) to managing a team of 13 across two successful companies. Highlights include: Kelly's unexpected path from Facebook live-streaming to Tik...

Welcome to lipservice, the podcast where we uncover the beauty industry's best-kept secrets. In this episode, Sonia sits down with Becca Bahke, CEO of Illuminate Social, to discuss the intricacies of talent management in the beauty creator space. Key topics include: Criteria for successful brand partnerships The current value of Instagram vs. TikTok for creators Insider tips on negotiating better...

Welcome back to lipservice world, for your a solo episode with your host, Sonia Elyss. Grab a notebook because this episode is full of advice for   beauty content creators! 💄✨ In this episode, Sonia gets real about the ups and downs of her own content creation journey, sharing her personal struggles after a 3.5-week hiatus. But that's just the warm-up! Dive into the juicy stuff as Sonia spills t...

Join Sonia Elyss as she sits down with beauty creator and brand builder Rudi Berry in this insightful episode of lipservice the podcast. Discover how Rudi transformed her passion for beauty into a thriving career, from her early days on YouTube to collaborating with major brands like Neutrogena and developing her own products. Highlights include: Rudi's unexpected path from music business to beaut...

In celebration of Latin Heritage Month, join Sonia as she sits down with emerging Latina beauty creator Hilda Franco in this inspiring episode of lipservice world. Discover how Hilda went from casual Instagram stories to landing a coveted Sephora partnership, all while embracing her Salvadorian roots. Sonia applauds her as a fellow latina and someone who doesn't speak Spanish and two chat about al...

Join Sonia as she sits down with rising beauty content creator Michelle York in this captivating episode of lipservice Podcast. Michelle opens up about her unexpected journey from casual Instagram stories to viral TikTok success, sharing candid insights on authenticity, dealing with online negativity, and the realities of content creation as a career. Highlights include: Michelle's organic path to...

Sonia interviews Amanda Frisch, a two-time Ulta Beauty Collective member (and Doctorate of performing arts) about her journey as a content creator. What started as a passion project has become a full-time business across multiple platforms. Amanda talks about niching down, what she learned from the UBC and her top tips for shedding imposter syndrome as a content creator. Sonia and Amanda get into...

Ever dreamed of launching your own beauty product business? Make your dream a reality with Blanka . Launching a product based business in the beauty industry is full of risk: start up costs, development costs, order minimums —the list is endless. Blanka puts a stop to many of the issues surrounding this volatile industry and helps you reach your entrepreneurial goals. Sonia interviews the CEO of B...

Sonia sits with Rachel Anise, a communications professor, published author, ex-model and long-time content creator. Rachel walks us through her unique journey with content creation starting with long-form blogging and evolving over 10+ years to today where she is on the verge of launching her own haircare brand.  Rachel uses her professional background to inform the way she shows up as a creator a...

Join Sonia for a quick birthday episode. A few thoughts, a few tears and a whole lot of gratitude.  — If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on: Instagram and TikTok Join lipservice world , the free community helping beauty creators connect and elevate. Ready to upgrade your presence on social? Book a Profile Audit . It's th...

Krysten Wags is a triple threat: Content Creator, Actor and Marketer. As a personality online she's your best friend and acts like it. Sonia interviews Krysten about her journey from Actor to Content Creator and how she ended up as the Associate Content Director at Laundry Service (an advertising agency). The episode touches on what happens from the agency perspective as well as the highs and lows...

Sonia interviews Kailey Waskall , an Occupational Therapist and Accessibility Consultant who marrier her love for beauty and passion for accessibility in her online persona, @occupationbeauty . Kailey discusses what she has learned on her creator journey and the investments she has made along the way. She discusses the challenges and fears around showing up online and not caring about what might b...

Long-time content creator and Naturium Founder, Susan Yara joins Sonia in the episode where they look at things from a creator and brand perspective. The duo discuss imposter syndrome, consistency, what it takes to create content for 10+ years and what Naturium looks for in a partnership.  If you’ve ever watched Susan’s content and wondered “how does she do it all!?” we address that too! Susan giv...

Sonia chats with Elena Duque , an Esthetician & TV beauty expert as well as someone who has been on QVC, NBC and CBS. She took her experience in skincare and social media to TikTok during the pandemic then parlayed that into hosting and TV segments. Elena walks us through her journey on TikTok and what it takes to produce a TikTok segment. We discuss TikTok Shop, being 'early' to TikTok and wh...

After getting her influencer marketing start at Ulta Beauty and launching the first Ulta Beauty Collective, Evelyn has gone on to do great things on the brand and creator side of the influencer marketing industry. Sonia interviews Evelyn about her experience and thoughts on what it takes to "make it" as a creator as well as some of the behind-the-scenes facts and figures of what goes into the Ulta...

After working in the beauty industry for 30 years, Leah was ready to create something “for us, by us” and dove into formulating a concealer specifically for beauty-lovers 40+. Shortly after, Maxine’s Revenge was born (and named by her TikTok followers!) Leah embraced TikTok as a Founder, Creator & Sales person, selling out her stock (with help from influencers!) quickly and building her brand...

Sonia sits down with Diane Saw, the Global Director of Brand Marketing at Violette_F R. One of beauty industry’s fastest growing brands and a brand name on countless beauty creator wish lists right now. Diane walks us through her experience in advertising and marketing and how she landed this dream role as well as some of the details behind creator strategy at this effortless brand. If getting not...

The creator journey can start anywhere at any age. For our guest this week, the journey started in her 50’s with a push from her teenage daughters. Sonia interviews Cherie Seaswan, a later in life creator who is bringing a bit of spice to the makeup over 50 content conversation. Cherie shares how she stumbled into content creation and her current motto for her “Year of Yes” which has recently led...

Meet Ehlie Luna, a professional makeup artist, singer and creator who has gone from playing with her Mother's makeup to becoming the face of Milk makeup's new Jelly Tint . Learn more about her journey as a creative, what her initial reaction was to the invite from Milk and how she thinks about creativity and content creation in a unique and beautiful way. This episode is sure to leave you inspired...

Join Sonia for a new series where she answers community questions in her "Lipservice Creator Hotline" segment. In this episode she answers questions from @dermagals and @itsamandasuarse regarding media kits and finding inspiration to post. Submitting questions is a special perk for the lipservice world community on Geneva and the Broadcast Channel, see info on how to join below! In addition, Sonia...

Sonia and Karol sit down for a chat about how Karol Rodriguez became @karolskorner. What the organic journey from College kid to Professional MUA has looked like for Karol and what it's like to get personal, carve out boundaries, connect with brands and create deep connections online. Karol is a professional makeup artist and creator in NYC navigating the intersection of professionalism meets auth...

We're back with another episode featuring Michelle Spieler, a mature beauty creator who just launched a product collab with MOB beauty . As a follow up to our first episode together ( listen here to catch up ), Sonia dives in deeper on Michelle's weekly posting schedule, which platform she is finding significant growth on, the "state of the union" for mature beauty creators and her monetizing stra...

Join Sonia in interviewing Eileen Dautruche, a Beauty Executive, Digital Marketing Expert and early (2008) Blogger/Influencer. Eileen started her career as a 19 year old blogger and now she works at one of the most sought-after beauty brands in the world (Bobbi Brown!). Sonia asks Eileen about her career journey and the evolution of the beauty influencer over the past 10 years. Additionally the tw...