Lion's Share: The Research Cast

ENTR 810 | Session 6 | Climate, Energy, and Agricultural Innovation Introduction The food and agriculture sector is essential for fighting climate change because agri-food systems make up about 30 percent of human-caused global greenhouse gas (GHG) emissions. However, it receives less than 5 percent of climate finance despite the urgent need for $1.1 trillion in annual investments over the next fi...

MBADM 850 | Session 6 | Design Thinking for Innovation and Empathy Introduciton: Innovation success is driven by deeply human-centered approaches, notably Customer Development (CD) and Design Thinking (DT), both of which emphasize a comprehensive understanding of the user to reduce the high rate of product failure. CD, a four-phase framework by Steve Blank, starts with searching for a viable, scal...

ACCTG 502 | Session 6 | Litigation Risk and Voluntary Disclosure: Evidence from Legal Changes  2019 Joel F. Houston, Chen Lin, Sibo Liu, Lai Wei Introduction: The study examines how changes in litigation risk affect firms' voluntary disclosure practices. Using three exogenous legal events in the U.S., the authors apply a matching-based fixed-effects difference-in-differences approach to identify c...

ACCTG 502 | Session 6 | Institutional monitoring through shareholder litigation - 2010 C.S. Agnes Cheng, Henry He Huang, Yinghua Li, Gerald Lobo. Introduction: The study investigates whether institutional investors, when acting as lead plaintiffs in securities class action lawsuits, are effective monitors of corporate behavior. Using 1,811 lawsuits from 1996 to 2005, the authors find that cases wi...

ACCTG 502 | Session 6 | Does Litigation Deter or Encourage Real Earnings Management? - 2020 Sterling Huang, Sugata Roychowdhury, Ewa Sletten Introduction: The study examines how litigation risk affects real earnings management (REM). Using a difference-in-differences approach around a 1999 Ninth Circuit Court ruling that unexpectedly decreased litigation risk, the authors find that firms based in...

MBADM 850 | Session 5 | Ideation, Creativity, and New Thinking Strategies Introudction: Today will cover the multifaceted processes required for generating innovative and breakthrough ideas, encompassing structured group ideation methods, individual mindsets, and strategies for successful startup conception. Effective traditional brainstorming relies on several rules, including deferring judgment,...

ENTR 810 | Session 5 | Startup and Corporate Innovation Structures Introduction: Today will explore the contrasting dynamics of innovation between large corporations and agile startups, along with a detailed profile of computing pioneer Chuck Peddle. Startups are known for their flexibility, willingness to adapt quickly, and project-oriented work styles, allowing them to disrupt traditional market...

MKTG 556 | Session 6 | When it pays to have a friend on the inside: contingent effects of buyer advocacy on B2B suppliers - 2019 Justin M. Lawrence & Andrew T. Crecelius & Lisa K. Scheer & Son K. Lam Introduction: As organizational buying systems become more complex and sophisticated, suppliers increasingly depend on buyer advocacy: an individual's efforts to influence colleagues to improve the su...

MKTG 556 | Session 6 | Managing Laggards: The Importance of a Deep Sales Bench - 2019 Jeffrey P. Boichuk, Raghu Bommaraju, Michael Ahearne, Florian Kraus, and Thomas J. Steenburgh Introduction: Sales leaders often threaten punishment to manage poor performers (i.e., laggards), but little research has explored the effects of such threats. This study fills that gap by examining an intervention calle...

MKTG 556 | Session 6 | Communicating with B2B buyers after "Dropping the Ball": Using digital and non-digital communication formats to recover from salesperson transgressions - 2024 Stephanie M. Mangus Huanhuan Shi, Judith Anne Garretson Folse, Eli Jones, Shrihari Sridhar Introduction Salespeople face a flood of new sales enablement tools and digital communication options daily, creating innovativ...

MKTG 556 | Session 6 | Boundary spanner corruption: a potential dark side of multi-level trust in marketing relationships - 2022 Sebastian Forkmann & Jonathan Webb & Stephan C. Henneberg & Lisa K. Scheer Introduction Boundary spanner corruption—voluntary collaborative behavior between individuals from different organizations that breaches their organizations' norms—is a serious issue in business-t...

MBADM 850 | Session 4 | Innovation Opportunities From Pain Points to Solutions Introduction: Will cover a strong approach to business success, focusing on how to identify real market needs and effectively solve customer problems. It emphasizes a common mistake: many new products and services fail because they don't address a problem customers truly care about. To prevent this, it's vital to spot a...

ENTR 810 | Session 4 | Innovation Ethics Marketing, Risk, and Responsibility Introduction: Will discuss the importance of integrating ethics into technological progress and business practices, especially regarding Artificial Intelligence (AI) and innovation. Organizations are increasingly dealing with challenges related to AI ethics and bias, which demand strong governance frameworks and platforms...

ACCTG 502 | Session 5 | Who Blows the Whistle on Corporate Fraud? - 2010 ALEXANDER DYCK, ADAIR MORSE, and LUIGI ZINGALES Introduction: The study explores who is most likely to detect and uncover corporate fraud in U.S. public companies. While previous governance theories focus on auditors, regulators, or investors, the authors discover that employees, the media, and industry regulators are unexpec...

ACCTG 502 | Session 5 | The Role of Sell-Side Analysts after Accusations of Managerial Misconduct - 2019 Jared Jennings Introduction: The study investigates how sell-side analysts respond to security class action lawsuits that allege managerial misconduct. Jennings (2019) argues that while prior scholarship often critiques analyst research as biased or inefficient, the filing of a lawsuit creates...

The Governance Effect of the Media's News Dissemination Role: Evidence from Insider Trading - 2015 LILI DAI, JERRY T. PARWADA, AND BOHUI ZHANG Introduction The study explores how the media's role in spreading regulatory news about insider trading influences the profitability of insiders' future transactions. In simple terms, it examines whether media coverage of required filings, without providing...

MBADM 850 | Session 3 | Cracking the Innovator's DNA - Entrepreneurs and Innovators Introduction: In this episode, we explore the dynamic world of entrepreneurship and innovation, moving beyond common stereotypes to reveal the true essence of successful ventures and their leaders. We start by defining entrepreneurship as the pursuit of opportunity beyond currently available resources, often involv...

ENTR 810 | Session 3 | Demographics and Future Trends in Innovation Introduction Join us as we explore the complex and often contradictory stories surrounding global demographic shifts. Are aging populations a "demographic time bomb" or do they bring "silver linings"? This episode examines the significant changes happening worldwide, from declining fertility rates and "youth scarcity" to the "inve...

MKTG 556 | Session 5 | The One-Party Versus Third-Party Platform Conundrum: How Can Brands Thrive? - 2023 Zhiling Bei and Katrijn Gielens Introduction The study explores how brands can navigate governance decisions when selling through online platforms such as Amazon, JD.com, and Tmall. Specifically, the authors compare one-party (1P) models, where brands wholesale to the platform, versus third-pa...

MKTG 556 | Session 5 | Corporate Board Interlocks and New Product Introductions - 2018 Raji Srinivasan, Stefan Wuyts, & Girish Mallapragada Intorudction: The study explores how corporate board interlocks influence a firm's capacity to develop new products. Using a large dataset, the authors suggest that a firm's position within the interlock network offers access to market intelligence, which can...

MKTG 556 | Session 5 | Lower Connectivity is Better: The Effects of Network Structure on Redundancy of Ideas and Customer Innovativeness in Interdependent Ideation Tasks - 2016 ANDREW T. STEPHEN, PETER PAL ZUBCSEK, and JACOB GOLDENBERG Introduction: The authors explore the marketing approach of interdependent ideation, where companies encourage customers to generate ideas on online platforms that...

MKTG 556 | Session 5 | A Theory of Product-Form Strategy: When to Market Know-How, Components, or Systems? - 2023 Kellilynn M. Frias, Mrinal Ghosh, Narayan Janakiraman, Dale F. Duhan, and Robert F. Lusch Introduction: The study examines how firms decide whether to commercialize their technology as know-how, components, or systems. This decision, known as product-form strategy (PFS), has been large...

Highlighting Research Smarter: A Color-Coded System for Reading Papers Ever feel overwhelmed by a stack of dense research papers? In this episode, we share my color-coded highlighting system that turns pages of text into a clear, visual map. From marking research questions in green to spotlighting results and big takeaways in pink, we'll walk you through how we organize both qualitative and quanti...

MKTG 556 | Session 4 | Understanding Customer Experience Throughout the Customer Journey - 2016 Katherine N. Lemon & Peter C. Verhoef Introduction: Understanding customer experience and the customer journey over time is essential for firms. Customers now engage with companies through numerous touch points across multiple channels and media, and their experiences are increasingly social. These shif...

ACCTG 502 | Session 4 | Zombie Board: Board Tenure and Firm Performance - 2018 STERLING HUANG AND GILLES HILARY Introduction: We demonstrate that board tenure has an inverted U‐shaped relationship with firm value and accounting performance. The quality of corporate decisions, such as M&A, financial reporting, and CEO compensation, also shows a quadratic relationship with board tenure. Our findings...