Lion's Share: The Research Cast

MKTG 556 | Session 9 | AI–Human Hybrids for Marketing Research: Leveraging Large Language Models (LLMs) as Collaborators - 2025 Neeraj Arora, Ishita Chakraborty, and Yohei Nishimura Introduction: The authors' main idea is that a hybrid approach combining humans and large language models (LLMs) improves efficiency and effectiveness in marketing research. In qualitative research, they show that LLMs...

ACCTG 502 | Session 9 | The Timeliness of Bad Earnings News and Litigation Risk - 2012 Dain C. Donelson, John M. Mclnnis, Richard D. Mergenthaler, Yong Yu Introduction: This study examines whether the prompt disclosure of bad earnings news is linked to a lower rate of litigation. The promptness of earnings news is measured by a new metric based on the progression of the consensus analyst earnings...

ACCTG 502 | Session 9 | Rules-Based Accounting Standards and Litigation - 2012 Dain C. Donelson, John M. Mclnnis, Richard D. Mergenthaler Introudction: Some claim that rules-based accounting standards shield firms from litigation, while others argue that violations of detailed rules give plaintiffs a "roadmap" to successful litigation. We inform this debate by investigating whether rules-based sta...

ACCTG 502 | Session 7 | Fair value accounting standards and securities litigation - 2025 Musaib Ashraf, Dain C. Donelson, John McInnis, Richard D. Mergenthaler Introduction: We examine the effect of fair value standards on firms' litigation risk. The discretion required by fair value allows plaintiffs to "second guess" managers' judgments, potentially increasing litigation risk. Alternatively, the...

MBADM 850 | Session 11 | Benchmarking and Competitive Analysis for Innovation Introduction: The essential practices of competitor analysis and benchmarking are important for both startups and established companies seeking innovation and a competitive edge. Competitor analysis for a startup involves identifying rivals, understanding their products and market segments, evaluating their strengths and...

ENTR 810 | Session 11 | AI: Von Neumann to Altman Hardware Evolution Introduction: The history of Artificial Intelligence (AI) ranges from its foundational theories to its present role as a transformative technology, illustrating the close connection between software models and the hardware that supports them. Early pioneers like Alan Turing, who helped crack the Enigma code and introduced the Tur...

MBADM 850 | Session 10 | Innovation, Organization, and Culture: Building Creative Workplaces Introduction: A thriving culture of innovation is vital for any business to survive, driving results like increased revenue and higher employee engagement. This culture promotes questions, conversations, and new ideas from everyone, greatly benefiting from diverse perspectives—a philosophy called "Innovati...

ENTR 810 | Session 10 | Manufacturing, 3D Printing, and Genomics Introduction This compilation offers a comprehensive overview of breakthroughs in advanced manufacturing, 3D printing, and personalized medicine, emphasizing a global technological shift toward precision, customization, and efficiency. In the industrial sector, companies are adopting Industry 4.0 digital technologies, such as flexibl...

ACCTG 502 | Session 8 | The Information Content of Business Combination Disclosure Level - 2009 Ron Shalev Introduction: This study examines how the level of disclosures in business combinations relates to the acquirers' subsequent performance. It finds that acquirers with higher-than-expected disclosure levels tend to perform better in the future, as measured by return on assets (ROA) and abnorma...

ACCTG 502 | Session 8 | Audited financial reporting and voluntary disclosure as complements: A test of the Confirmation Hypothesis - 2012 Ray Ball, Sudarshan Jayaraman, Lakshmanan Shivakumar Introduction: The article examines the Confirmation Hypothesis, which suggests that audited financial reporting and voluntary disclosure serve as complements rather than substitutes in providing information to...

ACCTG 502 | Session 8 | Do Managers Issue More Voluntary Disclosure When GAAP Limits Their Reporting Discretion in Financial Statements? - 2022 PAUL HRIBAR, RICHARD MERGENTHALER , AARON ROESCHLEY , SPENCER YOUNG ,  AND CHRIS X. ZHAO Introduction: The study examines whether managers make up for restrictions in Generally Accepted Accounting Principles (GAAP) by providing more voluntary disclosures....

ENTR 810 | Session 9 | Modular Systems and the Amazon Paradigm Introduciton Modularity, often called the Theory of Interdependence and Modularity, is a strong framework that involves splitting a system into smaller, independent parts called modules that work together as a unified whole. This design approach standardizes components, ensuring they fit together consistently and allowing each part to...

MBADM 850 | Session 9 | Human Capital, Innovation Teams, and Management Strategy Introduction The foundation of organizational success lies in adopting a philosophical mindset that rejects the idea of a fixed world, encouraging individuals to embrace change and influence life, driven by the realization that current systems were created by people no smarter than themselves. Effective leadership sup...

MKTG 556 | Session 8 | Platform Exploitation: When Service Agents Defect with Customers from Online Service Platforms - 2022 Qiang (Kris) Zhou, B.J. Allen, Richard T. Gretz, and Mark B. Houston Introduciton: This research investigates "platform exploitation," a phenomenon where service agents on purely labor-based online platforms (e.g., Zeel, Freelancer, Rover) defect with customers to transact o...

MKTG 556 | Session 7 | Guardians of Trust: How Review Platforms Can Fight Fakery and Build Consumer Trust - 2024 Ben B. Beck, Stefan Wuyts, and Sandy Jap Introduction: This research investigates how online review platforms can serve as "guardians of trust" in an era of widespread misinformation and fake reviews. Drawing on governance and identity-disclosure literature, it proposes five mechanisms—...

ENTR 810 | Session 8 | Autonomy, Robotics, and Drones: Core Concepts Introduction: A widespread industrial transformation is underway, driven by increasing autonomy and robotics, spanning from warehouse operations to global transportation and agriculture. Amazon is approaching a milestone where its facilities utilize nearly as many robots (more than one million) as human workers, using advanced ma...

MBADM 850 | Session 8 | Entrepreneurial Strategy, Innovation, and Business Alignment Introduction: The Business Model Canvas (BMC) provides a visual framework for describing, visualizing, and developing a business model on a single sheet of paper. It outlines how an organization creates, delivers, and captures value. This framework consists of nine building blocks: Customer Segments, Value Proposi...

MKTG 556 | Session 7 | Transaction Cost Analysis: Past, Present, and Future Applications - 1997 Arie Rindfleisch & Jan B. Heide Introduction: The abstract presents Transaction Cost Analysis (TCA) as a leading framework for understanding governance in marketing channels. Rindfleisch and Heide's main goal is to review TCA's origins, analyze its practical applications in marketing, and identify areas...

MKTG 556 | Session 7 | Marketing Alliances, Firm Networks, and Firm Value Creation - 2009 Vanitha Swaminathan & Christine Moorman Introduction: The article examines how marketing alliances and firm networks contribute to firm value, measured through abnormal stock returns. The authors argue that while alliances can create shareholder value, the broader network context—such as efficiency, density,...

MKTG 556 | Session 6 |Cross-border marketing ecosystem orchestration: A conceptualization of its determinants and boundary conditions - 2022 Kelly Hewett, G. Tomas M. Hult, Murali K. Mantrala, Nandini Nim, Kiran Pedada Introduction: The article presents the concept of Marketing Ecosystem Orchestration (MEO) as a new strategic approach for international companies to create and capture value across...

MBADM 850 | Session 7 | Assessing and Enabling Organizational Innovation Potential Introduction Innovation and creativity are key traits of industry leaders, essential for long-term success in a fast-changing economy. Innovation is broadly defined as introducing something new, from changes in internal processes to entirely new products or services. Truly innovative companies foster a strong cultur...

ENTR 810 | Session 7 | The Future of Grids, EVs, and Data Centers Introduction: The rapid growth of data centers, driven by increasing cloud and AI demands, is testing Microsoft's goal to become carbon negative. This growth raises overall emissions mainly because of the Scope 3 impact from materials like steel, concrete, and computer chips used in construction. To address this, Microsoft is invest...

ACCTG 502 | Session 7 | Contract contingencies and uncertainty: Evidence from product market contracts - 2025 Kai Wai Hui, Jun Oh, Guoman She, P. Eric Yeung Introduction: The abstract presents the paper as the first large-scale empirical study of contract contingencies in product market agreements. It shows how earlier research mainly focused on "contract completeness" by counting the actions spec...

ACCTG 502 | Session 7 | Scope for renegotiation in private debt contracts - 2018 Valeri V. Nikolaev Introduction The study explores why and how private debt contracts are renegotiated, focusing on whether the degree of renegotiation can be predicted from initial contracting frictions. Nikolaev creates a large dataset of over 40,000 renegotiations to test predictions from contract theory. The main...

ACCTG 502 | Session 7 | Capital Versus Performance Covenants in Debt Contracts - 2012 HANS B. CHRISTENSEN AND VALERI V. NIKOLAEV Introduction: The article contends that financial covenants in debt contracts help reduce conflicts of interest between lenders and borrowers through two separate mechanisms: capital covenants, which align debt holder–shareholder interests before the fact, and performanc...