LinkedIn tips, business tips, and marketing tips for coaches, consultants, speakers, authors, solopreneurs & small business owners: Enthusiastically Self-Employed

Why Mindset Matters In Business Growth with Terry Bean Ep 143 First aired on YouTube on March 26, 2024. Watch it on YouTube: https://youtube.com/live/89y2g4ptRjo?sub_confirmation=1 Key Tips from Terry Bean Embrace a Growth Mindset: Be open to learning and improvement. Understand that challenges are opportunities for growth. (00:04:36) Cultivate an Abundance Mentality: Share knowledge and opportuni...

Are you a solopreneur, business professional, or solopreneur looking to get a bigger slice of the LinkedIn Pie? Listen to this LinkedIn profile mini-audit of Dr. Sina Smith - Medical doctor, speaker, author. https://www.linkedin.com/in/sinasmithmd/ TIPS we covered include: ▪️ Optimizing your ABOUT statement to speak to your ideal target audience ▪️ Setting up a company page . Video + blog: https:/...

Position Yourself as an Expert Filling your Calendar with Ready-to-Say-YES Clients - featuring Laurie-Ann Murabito Watch it on YouTube: https://youtube.com/live/sH9GrBsgOJ8?sub_confirmation=1 Key Takeaways from the Interview: How to Position Yourself as an Expert and Attract Ready-to-Say-Yes Clients Understanding Your Target Audience (00:04:25) Conduct market research to identify your ideal client...

Are you a coach or speaker looking to get a bigger slice of the LinkedIn Pie? Listen to this LinkedIn profile mini-audit of Melissa Trumble https://www.linkedin.com/in/melissa-trumble/ Watch this on YouTube: https://youtu.be/o822Swv9BsA TIPS we covered include: ▪️  Updating your LinkedIn Header Image to match your current business goals, changing it as frequently as weekly, but at minimum once a y...

Ever found yourself agreeing to speak for free, only to wonder if it's truly worth your time and effort? In this episode, I review my tried and true approach to strategically negotiating for paid gigs, emphasizing the significance of knowing your value and the event's dynamics. Are you a Speaker? I've created a "LinkedIn for Speakers Checklist" which you can download here:...

A live chat with Brenda Meller and Kerry Barrett on "How to Pitch, Land, and Use Media for Brand Visibility" LINKS MENTIONED: http://www.kerrybarrett.com/resources Connect with Kerry: https://www.linkedin.com/in/kerrybarrett/ Download my 15 LinkedIn Profile Tips Checklist: https://www.mellermarketing.com/list Support the show ************************************** My name is Brenda Melle...

Are you a solopreneur, business professional, or solopreneur looking to get a bigger slice of the LinkedIn Pie? Watch this LinkedIn profile mini-audit of Michelle Zink - Coach to Women Business Owners TIPS we covered include: ▪️ Setting up a company page. Video + blog: https://www.mellermarketing.com/blog/how-to-create-a-company-page-on-linkedin-free ▪️  Swapping out marketing messages in your Lin...

Here are the key takeaways from the podcast discussion about Leveraging Book Content for Effective Marketing with Pooja Arshanapally Marketing Strategy: • Start repurposing content on the platform where you already have the strongest presence/ROI • Test different platforms for about a month to measure effectiveness • Begin marketing 6-12 months before book launch to build anticipation and engageme...

In this episode, I answered questions about LinkedIn and social selling.  How many unique users are on LinkedIn compared to other platforms like Twitter, Facebook, and Instagram? What is the difference between connecting and following on LinkedIn? What is the ideal number of hashtags to use on a LinkedIn post? Are LinkedIn polls as effective as they used to be? How can I identify people who have v...

Are you a solopreneur, business professional, or solopreneur looking to get a bigger slice of the LinkedIn Pie? Watch this LinkedIn profile mini-audit of Barb Nangle, who is a coach and speaker: https://www.linkedin.com/in/barbnangle/ TIPS we covered include: ▪️ Having a zoomed in Headshot Photo, focusing mainly on your face ▪️  Being intentional with your marketing message in your LinkedIn Header...

Thinking of hiring someone to help you with LinkedIn? BEWARE of the so-called "LinkedIn Experts" who really aren't! In this podcast, I review these 14 Signs that Your LinkedIn Trainer Isn’t a LinkedIn Expert Outdated headshot photo or photo isn’t zoomed in. URL is not simplified Header isn’t optimized: information is hard to read on mobile; photos aren’t relevant for ideal target au...

Welcome to our LinkedIn Trifecta Talks!  Speakers: Brenda Meller, LinkedIn Coach Michelle B. Griffin, Personal Brand PR Strategist Michelle J. Raymond, B2B LinkedIn Specialist Key Points: LinkedIn Games: All three speakers found the new LinkedIn games to be confusing and a bad user experience. They questioned their value and suggested LinkedIn focus on improving existing features. The speakers dis...

A live chat with Brenda Meller and Deanna Russo on "How To Use LinkedIn Like a  Big Networking Event" Originally aired: Tuesday, April 23, 2024 at 12:05 pm ET. Connect with Deanna: ➡️ Website: https://leverageupllc.com/ ➡️ LinkedIn: https://www.linkedin.com/in/deannarusso1/ UPCOMING LINKEDIN LIVE Interviews by Brenda Meller of Meller Marketing: ➡️ https://www.mellermarketing.com/upcoming...

Are you a solopreneur, business professional, or solopreneur looking to get a bigger slice of the LinkedIn Pie? Watch this LinkedIn profile mini-audit of Leah Goldman https://www.linkedin.com/in/leahgoldman/ TIPS we covered include: ▪️ Creating a company page ▪️ Considering using a professional Headshot Photo to create credibility and trust ▪️ Ensuring your headline contains keywords appealing to...

A live chat with Brenda Meller and Kendra Corman on Yahoo and Google Email Deliverability Requirements Originally aired LIVE on Tuesday, April 9, 2024 Questions Kendra answers during the podcast: What are the requirements for Yahoo and Google email deliverability? (3:44) What is the difference between a DMARC and DKIM code? (4:52) Does the one-click unsubscribe button at the top of the email unsub...

In this episode, I discuss that I reached 67,000 followers on LinkedIn for the 2nd time. Main points I discuss: Follower Growth: I recently reached 67,000 followers on LinkedIn for the second time. LinkedIn's Data Purge: I experienced a drop in followers due to LinkedIn's removal of fake accounts in 2023 Tracking Follower Growth: I use Shield Analytics (use my code to get 10% off: https:...

Are you a solopreneur, business professional, or solopreneur looking to get a bigger slice of the LinkedIn Pie? Watch this LinkedIn profile mini-audit of Sybil Stewart. https://www.linkedin.com/in/thesagestewart/ TIPS we covered include: ▪️  Being intentional with your marketing message in your LinkedIn Header Image and changing the message periodically ▪️ Having a zoomed-in Headshot Photo, where...

This was a panel discussion on " Speaking Strategies for Solopreneurs " with Jenn Espinosa-Goswami , Barbara Boldt , and Bobbie Carlton Register to watch the playback and get presenter resources mentioned in this podcast episode here: https://www.mellermarketing.com/shift Here are some of the key questions discussed during the panel discussion: How do I find paid speaking opportunities?...

Are you a solopreneur, business professional, or solopreneur looking to get a bigger slice of the LinkedIn Pie? Listen to this LinkedIn profile mini-audit of Michelle Gilbert. https://www.linkedin.com/in/michellebgilbert/ LinkedIn Profile Tips from Brenda Meller Headshot and Banner: Update your headshot regularly. Incorporate your logo into the banner for branding. Keep the banner visually appeali...

After a brief break from episodes -- I'M BACK! Key topics discussed in this episode: Reason for podcast hiatus: Increased workload and events, especially after back-to-school season. Balancing podcasting with business: Struggles of maintaining a regular schedule while focusing on client work. Seasonal fluctuations in business: Experiences of ups and downs in revenue throughout the year. Strat...

Unlock the secrets to mastering your niche with marketing coach Avivit Fisher in this episode of Enthusiastically Self-Employed.  Connect with Avivit: https://www.linkedin.com/in/reddstrategy/  https://www.reddstrategy.com/ Learn how Avivit successfully transitioned from a generalist in the marketing field to a highly specialized coach for therapists in private practice. She shares her journey, re...

Are you a solopreneur, business professional, or coach / consultant looking to unlock the power of LinkedIn to get a bigger slice of the LinkedIn Pie? Watch this LinkedIn profile mini-audit of Tom Livingston . TIPS we covered include: ▪️  Shifting from #OpentoWork to Self-Employed to market yourself as a consultant ▪️ Having a refreshed Headshot Photo to ensure you are putting your best (current)...

Ever wondered how to amplify your business's digital presence without breaking the bank? Join us as Bobby Umar , a renowned TEDx speaker coach, shares how to master the art of growing a multi-platform digital voice from scratch. This talk was delivered at the SHIFT-LIVE-A-Thon event , "How to Build Your Multi-Platform Digital Voice for Your Business." Bobby takes us on his inspiring...

Unlock the secrets to creating standout virtual presentations with our latest episode of "Enthusiastically Self-Employed." Join me as I chat with my VIP guest Shep, Vice President of Technical Services at Rose Pest Solutions, as we uncover practical tips to enhance your on-screen presence. Originally aired: Tuesday, April 2, 2024 at 12:05 pm ET. Watch it on YouTube (pardon the audio &amp...

Are you a virtual assistant looking to unlock the power of LinkedIn to grow your business? Watch this LinkedIn profile mini-audit of Jessica Tinner https://www.linkedin.com/in/jessicatinner/ TIPS we covered include: ▪️  Uploading your headshot photo instead of your company logo in the "Headshot Photo" field ▪️ Refreshing your LinkedIn header to ensure ONE KEY MESSAGE is clear to your pro...