LinkedIn for Entrepreneurs

Get on the 7-Day LinkedIn Visibility Sprint Waitlist: https://sendfox.com/lp/19gg2n In this episode, LinkedIn content strategist and ghostwriter, Julia Zatta, reviews what actually worked in her LinkedIn content this year and shares how she’s shaping her 2026 visibility strategy. She breaks down the content types and formats that drove visibility and engagement, what she’s testing next, and how se...

LinkedIn marketing for personal branding is more than just posting content. In this episode, I share a simple yet powerful 10-minute daily engagement routine to increase visibility and attract clients on LinkedIn. This marketing strategy for small business owners helps you start meaningful conversations and build genuine relationships that lead to new opportunities. Hit play to learn simple, actio...

In this episode, I share why your LinkedIn profile may not be generating leads, even if you’re posting consistently. After auditing several LinkedIn profiles lately, I´m sharing the most common mistakes entrepreneurs make in their personal branding and LinkedIn content. You'll learn practical suggestions to improve your positioning so you can transform your personal brand into a powerful client-at...

Most business owners wait way too long to outsource LinkedIn. If that’s you, this episode will help you spot the signs that it’s finally time to bring in support. I also share a behind-the-scenes moment from a client call that perfectly illustrates why outsourcing LinkedIn is often more cost-effective than doing it yourself. Book a free LinkedIn Visibility Call with me to explore how we can work t...

If people are viewing your LinkedIn profile but not reaching out, something isn’t clicking. As we head into 2026, this gap is costing you visibility, credibility, and real opportunities to attract clients and grow your personal brand. In this episode, LinkedIn strategist Julia explores why refreshing your LinkedIn presence is critical now and how to leverage your personal brand so you can stop bei...

Set yourself up for LinkedIn success in 2026 with a clear, client-attracting profile. In this episode, learn five common mistakes coaches, consultants, and service providers make in their personal branding,and how to fix them. This LinkedIn marketing strategy helps you build clarity, trust, and visibility for business growth. Subscribe to my email newsletter to stay in the loop and be the first to...

Most founders struggle with LinkedIn content. Some don’t know what to post. Others share ideas that don’t connect. In this episode, LinkedIn ghostwriter Julia Zatta teaches a simple LinkedIn content strategy for personal brands. Discover five reliable sources of content that build trust, attract clients, and keep you consistent all year. Want help with your LinkedIn strategy? Book a visibility cal...

As the year wraps up, your LinkedIn feed will be flooded with gratitude lists and highlight reels. But how can you make your posts stand out and truly build trust? In this episode, we dive into 5 surefire LinkedIn post ideas to elevate your personal brand on LinkedIn and get meaningful engagement. We’re talking: What to say instead of a generic “2025 recap” How to write a post that gets replies, n...

Learn how to build approachable authority on LinkedIn to stand out without sounding performative. In this episode, linkedin ghostwriter Julia Zatta breaks down what real thought leadership looks like in 2025: grounded confidence, clear insight, and human tone. Discover how to share bold opinions, show expertise without ego, and position yourself as a trusted leader people want to follow. Book a vi...

If your LinkedIn posts aren’t getting traction, it’s not your ideas, it’s your hook. In this episode, I'll show you how to write scroll-stopping openings using the 3C Framework, specifically for personal branding on LinkedIn. You’ll learn Why tension grabs attention, How storytelling chemistry keeps your audience engaged, And how to write hooks that make people need to click 'see more'. Resou...

Many LinkedIn users don’t realize they can publish articles and newsletters — or how powerful they are for visibility and lead generation. In this episode, Julia Zatta explains the difference, shares new LinkedIn features, and shows how to use newsletters to build authority and nurture clients. Book your Visibility Call: https://tidycal.com/julia-zatta/linkedin-strategy Got a question you'd like t...

In today’s episode, I’m breaking down one of the most common questions I get from founders: “Should I post on my company page or stick with my personal profile?” If you’ve been ignoring LinkedIn because you’re too busy (or too overwhelmed to figure it out) — this one’s for you. We’ll cover: The key difference between your personal profile and a company page When a company page is actually worth th...

In this episode, I explore how you can tell if your LinkedIn strategy is driving results for your personal brand. I outline the common patterns I've observed with my clients, whether they are senior leaders or early-stage entrepreneurs, and provide actionable insights into what LinkedIn marketing strategies to focus on at each stage in your business. Hit 'subscribe' to stay up to date with each ne...

Founders often weaken their LinkedIn brand without realizing it. In this episode, I share the top mistakes I see all the time as a LinkedIn ghostwriter, plus simple fixes. Want help improving your brand and messaging? Book your free LinkedIn Visibility Call here: https://tidycal.com/julia-zatta/linkedin-strategy Got a question you'd like to submit to the LinkedIn for Entrepreneurs podcast? Record...

I’m joined by my client, pain recovery coach Laura Haraka, to talk about LinkedIn marketing for coaches, social media for small businesses, and what happens when you find the right support. Laura shares her journey from teaching to coaching, the impact of outsourcing marketing as a small business, and the wins she’s seen since we started working together. A must-listen if you’re ready to delegate...

Learn how to build a LinkedIn content strategy that actually works for your personal brand. As a ghostwriter and strategist, I’ll show you how to define your ideal client, map their challenges, create four content pillars, and use social proof effectively. Walk away with a simple framework to attract clients and show up confidently. Got a question you'd like to submit to the LinkedIn for Entrepren...

Hiring a content writer for your small business can feel overwhelming. What if they create more work instead of saving you time? In this episode Julia Zatta breaks down how to prepare before you outsource, the exact questions to ask potential collaborators, and the red flags to avoid so you don’t get stuck micromanaging your content partner. Looking for a content writer to support your small busin...

Hot takes don’t have to be clickbait or chaos. In this episode, I break down how to share strong opinions on LinkedIn in a way that attracts the right audience, builds trust, and positions you as an authority, without alienating your ideal clients. Share your thoughts in the comments or DM me on LinkedIn and tell me about it. Got a question you'd like to submit to the LinkedIn for Entrepreneurs po...

If you’ve been searching for a marketing strategy for small business that saves time and delivers results, this episode is for you. I’m sharing my top picks from the Shortcut Suite Bundle, including private podcasting tools, a 90-day visibility plan GPT, an opt-in page copy bot, and my own LinkedIn content humanizer. You’ll learn how I’m using these tools in my own business to streamline content c...

If you’re still winging your LinkedIn content, staring at a blank doc every week and hoping inspiration strikes, this episode is for you. I’m walking you through the exact system I use as a LinkedIn ghostwriter to create and schedule high-quality LinkedIn content for my clients. You'll learn: My go-to tech stack (including free tools) How I draft, organize, and schedule posts Why a repeatable syst...

Feeling stuck on what to post on LinkedIn? In this episode, Julia Zatta shares her go-to content repurposing strategy for service providers. You’ll learn how to reuse blogs, emails, and videos to stay visible without burning out, and actually turn your content into clients. 🎁 Download the free LinkedIn Content Repurposing Blueprint: https://juliazatta.mvsite.app/products/offers/view/1180838?coupo...

Wondering why your LinkedIn feed is showing you posts from 3 weeks ago? In this episode, I break down the 2025 LinkedIn algorithm changes and what they mean for business owners, coaches, and service providers using LinkedIn for visibility. You’ll learn why your feed is full of old posts, what content the algorithm prioritizes now, and how to create posts that actually get seen. Sources cited in th...

LinkedIn ghostwriter and strategist, Julia Zatta, shares how to collect and use LinkedIn recommendations and client testimonials to build trust and attract leads on LinkedIn. Learn how to create a SMILE file, request standout reviews, and repurpose testimonials in your content to support your visibility and personal brand. Got a question you'd like to submit to the LinkedIn for Entrepreneurs podca...

In this episode, I share practical tips for developing a strong tone of voice in your LinkedIn posts. If you're trying to stand out on LinkedIn and sound more like you, so you can attract right-fit clients, this episode will help. You'll learn 7 copywriting techniques you can apply to your content today. Got a question you'd like to submit to the LinkedIn for Entrepreneurs podcast? Record it here:...

If networking on LinkedIn feels awkward or fake, this episode is for you. I’m sharing simple ways to connect through comments, DMs, and coffee chats, without cold-pitching or sounding like a bot. Learn how to build real relationships that strengthen your brand reputation by showing up as you.  Got a question you'd like to submit to the LinkedIn for Entrepreneurs podcast? Record it here: https...