AJ Wilcox

LinkedIn Ads Show

Business EN ↓ 100 episodes

The LinkedIn Ads Show is your source for news, how-tos, and insights about the LinkedIn Ads platform. Hosted by LinkedIn Ads expert and partner, AJ Wilcox, you'll get up-to-date, actionable advice, as well as occasional interviews with LinkedIn's product that will make you a LinkedIn advertising rockstar.

Author

AJ Wilcox

Category

Business

Podcast website

B2Linked.com

Latest episode

Jul 6, 2026

Where to listen?

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Episodes

LinkedIn Adspocalypse: How Will You Handle Sudden Changes to the Platform? 27.04.2023

Show Resources Here were the resources we covered in the episode: Click to Message Ads early sneak peek Vidmob Study by Cooper Nefsky Follow AJ on LinkedIn Join LinkedIn Ads Fanatics community for access to all our courses  Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review! Show Transcript Are you prepared...

LinkedIn Ads Official Marketing Partner Program with Illiana Acosta 13.04.2023

Show Resources Here were the resources we covered in the episode: Illiana Acosta on LinkedIn Partner Hub Follow AJ on LinkedIn Join LinkedIn Ads Fanatics community for access to all our courses  Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review! Show Transcript AJ Wilcox LinkedIn 's official marketing partn...

LinkedIn Certified Marketing Experts Study Guide 30.03.2023

Show Resources Here were the resources we covered in the episode: LinkedIn Certified Marketing Hub Follow AJ on LinkedIn Join LinkedIn Ads Fanatics community for access to all our courses  Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review! Show Transcript Are you a LinkedIn certified marketing expert yet? I...

LinkedIn Ads: Reaching the Buyer's Committee 23.03.2023

Show Resources Here were the resources we covered in the episode: Microsegmentation Episode Follow AJ on LinkedIn Join LinkedIn Ads Fanatics community for access to all our courses  Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review! Show Transcript What standing in the way of your prospect buying your B2B p...

LinkedIn Ads: Finding Your Audience & Understanding Their Needs 16.03.2023

Show Resources Here were the resources we covered in the episode: Drew Boyd's LinkedIn Profile Positioning interview with April Dunford April Dunford LinkedIn Follow AJ on LinkedIn Join LinkedIn Ads Fanatics community for access to all our courses  Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review! Show Tra...

Get the Lowest Costs from LinkedIn with these Advanced Bidding Strategies! 02.03.2023

Show Resources Here were the resources we covered in the episode: New Interests for Interest Targeting Explanation of CPC vs CPM bidding on LinkedIn Relevancy Score and Auction Episode Follow AJ on LinkedIn Join LinkedIn Ads Fanatics community for access to all our courses  Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support...

LinkedIn Ads Discrepancies You Need to Know 23.02.2023

Show Resources Here were the resources we covered in the episode: Job Title Targeting Nuances Workplace Learning Report In-Demand Skills Civil Rights Day (MLK Day) Ads Analysis Follow AJ on LinkedIn Join LinkedIn Ads Fanatics community for access to all our courses  Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rat...

LinkedIn Video Ads that Result in OPPORTUNITIES 09.02.2023

Show Resources Here were the resources we covered in the episode: Follow Andrew Harder on LinkedIn Awesome viral post about LinkedIn document ads from Andrew Another excellent viral post from Andrew about this video strategy Certified Marketing Experts Certification Follow AJ on LinkedIn Join LinkedIn Ads Fanatics community for access to all our courses  Youtube Channel Contact us at Podcast@B2Lin...

LinkedIn Ads for Market Research 02.02.2023

Show Resources Here were the resources we covered in the episode: Ep 43 about Gen Z Market Research on LinkedIn Sarah Weise LinkedIn Ep 65 about Microsegmentation Sarah Weise's LinkedIn Learning Course on Market Research Certified Marketing Experts Certification Follow AJ on LinkedIn Join LinkedIn Ads Fanatics community for access to all our courses  Youtube Channel Contact us at Podcast@B2Linked....

LinkedIn's Audience Network - A Deep Dive with Peter & Lipika 27.01.2023

Show Resources Here were the resources we covered in the episode: Join LinkedIn Ads Fanatics community for access to all our courses  Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review! Show Transcript AJ Wilcox Have you thoroughly tested the LinkedIn Audience Network yet? Some big changes have been made to...

All About Groups Targeting on LinkedIn Ads 19.01.2023

Show Resources Here were the resources we covered in the episode: LinkedIn Ads Group on LinkedIn Join LinkedIn Ads Fanatics community for access to all our courses  Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review! Show Transcript On LinkedIn Ads, you can target members by specific groups that they're in....

Should You Run Your LinkedIn Ads Over the Holidays? 13.01.2023

Show Resources Here were the resources we covered in the episode: Covid19's Effect on LinkedIn Ads Bidding and Budgeting Join LinkedIn Ads Fanatics community for access to all our courses  Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review!   Follower Ads (Red call-out boxes) Follower Ads impressions were de...

AdSearch.io is the LinkedIn Ads Library You've Been Waiting For 05.01.2023

Show Resources Here were the resources we covered in the episode: AdSearch LinkedIn Ads Library Sander's LinkedIn Profile Join LinkedIn Ads Fanatics community for access to all our courses  Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review!   Show Transcript Have you ever wanted a library of all the LinkedI...

Advanced Facebook Ads and TikTok Ads with Jon Loomer 15.12.2022

Show Resources Here were the resources we covered in the episode: Jonloomer.com Jon's TikTok Jon's Podcast Jon Loomer on LinkedIn Join LinkedIn Ads Fanatics community for access to all our courses  Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review!   Show Transcript Today we're diving heavily into Facebook...

Should Startups Invest in LinkedIn Ads? 08.12.2022

Show Resources Here were the resources we covered in the episode: Low Budget Strategies Episode Offers Episode Who Should and Shouldn't Advertise on LinkedIn Episode Join LinkedIn Ads Fanatics community for access to all our courses  Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review!   Show Transcript Shoul...

The Future of LinkedIn Ads from the LinkedIn B2Believe Live Event 01.12.2022

Show Resources Here were the resources we covered in the episode: B2Believe Event Join LinkedIn Ads Fanatics community for access to all our courses  Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review!   Show Transcript LinkedIn's B2Believe event happened last week in San Francisco and shared some groundbrea...

Frequency Caps on LinkedIn Ads and How to Break Them 22.11.2022

Show Resources Here were the resources we covered in the episode: Should you bid CPC or CPM? Episode on saturation Join LinkedIn Ads Fanatics community for access to all our courses  Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review!   Show Transcript Today, you're going to learn way more about frequency ca...

LinkedIn Ads Top Plays & Strategies 11.11.2022

Show Resources Here were the resources we covered in the episode: How to Analyze Your LinkedIn Ads in Excel How to Evaluate Your LinkedIn Ads AB Tests in Excel Join LinkedIn Ads Fanatics community for access to all our courses  Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review!   Show Transcript Get ready f...

Have You Heard these LinkedIn Ads Myths? 6 Top Myths Debunked 03.11.2022

Show Resources Here were the resources we covered in the episode: New Audiences Menu Document Ads Media Library Certified LinkedIn Marketing Experts program Reporting on LinkedIn Ads ROI Join LinkedIn Ads Fanatics community for access to all our courses  Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review!  ...

LinkedIn Ads Imagery: What kinds of creative perform best? 27.10.2022

Show Resources Here were the resources we covered in the episode: Calculating ROI on your LinkedIn Ads Post from AJ about square images Revenue.io Ads Examples Optimizely Ads Examples Accenture Ads Examples Nancy Harhut - Speaks a lot about marketing psychology Join LinkedIn Ads Fanatics community for access to all our courses  Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what...

The LinkedIn Collective, LI's growth in 2022, and Creativity in B2B with Alex Rynne 20.10.2022

Show Resources Here were the resources we covered in the episode: LinkedIn Collective Introducing the LinkedIn Collective: A New Community for B2B Marketers Growth on LinkedIn isn't slowing down Building an iconic brand Alex Rynne on LinkedIn Join LinkedIn Ads Fanatics community for access to all our courses  Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover.   Show Tra...

All About Ad Disapprovals and Guidelines for LinkedIn Ads 13.10.2022

Show Resources Here were the resources we covered in the episode: Detailed explanation of policies Ad Guidelines Ad Disapprovals Episode 72 - Quality Scores Join LinkedIn Ads Fanatics community for access to all our courses  Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover.   Show Transcript Have you ever had your LinkedIn Ads get disapproved for any reason? We're talk...

Understanding the LinkedIn Ads auction system so you can get lower costs and better ad performance - Ep 72 22.09.2022

Show Resources Here were the resources we covered in the episode: Episode 59 LinkedIn's auction Campaign Quality Scores for Sponsored Content Help Article LI's Privacy Centric Explanations - really interesting to understand LI's direction towards privacy Episode Six NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to...

How LinkedIn Advertisers Use Their CRM Data 08.09.2022

Show Resources Here were the resources we covered in the episode: Lead Gen Form Ads Reporting UTM live builder Join LinkedIn Ads Fanatics community for access to all our courses  Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover.   Show Transcript I think B2B marketing and CRMs go together like chocolate and caramel. Today, we're diving into CRM reporting on this episod...

How Are Your LinkedIn Ads Being Affected By The Cookiepocalypse? - Ep 70 01.09.2022

Show Resources Here were the resources we covered in the episode: Data about cookies Browser fingerprinting Audience segmentation 1st party vs 3rd party cookies How Apple's ITP treats cookies Server side tracking with Google Ads Website demographics episode Sites the LAN shows up on NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas for what...

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