AJ Wilcox

LinkedIn Ads Show

Business EN ↓ 100 episodes

The LinkedIn Ads Show is your source for news, how-tos, and insights about the LinkedIn Ads platform. Hosted by LinkedIn Ads expert and partner, AJ Wilcox, you'll get up-to-date, actionable advice, as well as occasional interviews with LinkedIn's product that will make you a LinkedIn advertising rockstar.

Author

AJ Wilcox

Episodes

LinkedIn Thought Leader Ads 14.12.2023 32:14

Here were the resources we covered in the episode: Taina on LinkedIn Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's Youtube Channel Join LinkedIn Ads Fanatics community for access to all our courses Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections! A great no-cost way t...

LinkedIn Ads & Influencing Behavior 07.12.2023 1:16:36

Show Resources Here were the resources we covered in the episode: Nancy Harhut on LinkedIn Nancy Harhut on X HBTMktg.com Link to Nancy Harhut's book: Using Behavioral Science in Marketing Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's Youtube Channel Join LinkedIn Ads Fanatics community for access to al...

LinkedIn Ads Exclusions: How to Exclude and What Not to Exclude 30.11.2023 21:21

Show Resources Here were the resources we covered in the episode: Use cases for both excluding and targeting your current customers Demographics Episode Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's Youtube Channel Join LinkedIn Ads Fanatics community for access to all our courses Contact us at Podca...

LinkedIn Ads Edge Cases - When You've Had Success But Shouldn't Have 16.11.2023 26:59

Show Resources Here were the resources we covered in the episode: Creativity needed in marketing Who should and shouldn't advertise on LI Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's Youtube Channel Join LinkedIn Ads Fanatics community for access to all our courses Contact us at Podcast@B2Linked.com...

5 Advanced Tips for SaaS Marketing on LinkedIn Ads 10.11.2023 21:15

Show Resources Here were the resources we covered in the episode: LinkedIn Ads Library Spying on competitors' ads Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's Youtube Channel Join LinkedIn Ads Fanatics community for access to all our courses Contact us at Podcast@B2Linked.com with any questions, su...

LinkedIn Ads: How Frequency Affects your Performance 02.11.2023 27:53

Show Resources Here were the resources we covered in the episode: Forrester B2B Buying Insights Website Demographics Episode Frequency Caps Episode Retargeting LinkedIn Traffic on Google and Meta Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's Youtube Channel Join LinkedIn Ads Fanatics community for acces...

LinkedIn Ads Optimization Strategies 26.10.2023 29:25

Show Resources Here were the resources we covered in the episode: Excel Reporting Walkthroughs on Youtube Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's Youtube Channel Join LinkedIn Ads Fanatics community for access to all our courses Contact us at Podcast@B2Linked.com with any questions, suggestions,...

LinkedIn Ads AMO Framework for Success 05.10.2023 23:24

Show Resources Here were the resources we covered in the episode: Market Research Episode Benchmarks GA4 Product Market Fit Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's Youtube Channel Join LinkedIn Ads Fanatics community for access to all our courses Contact us at Podcast@B2Linked.com with any questi...

Cheapest Ways to Leverage LinkedIn Ads 28.09.2023 20:50

Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's Youtube Channel Join LinkedIn Ads Fanatics community for access to all our courses Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review! For the full show transcript, see the sh...

What LinkedIn Advertisers Missed at Inbound 2023 22.09.2023 39:42

Show Transcript Show Resources Here were the resources we covered in the episode: Chris Lavigne on LinkedIn CMO Scorecard Report Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's Youtube Channel Join LinkedIn Ads Fanatics community for access to all our courses Contact us at Podcast@B2Linked.com with any q...

Improving the Lead Quality from LinkedIn Ads 31.08.2023 28:07

Show Resources Here were the resources we covered in the episode: Blog Post On Improving Lead Quality on LinkedIn Ads Virality on LinkedIn Demographics Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's Youtube Channel Join LinkedIn Ads Fanatics community for access to all our courses Contact us at Podcast...

Demystifying the LinkedIn Ads Auction 25.08.2023 19:43

Show Resources Here were the resources we covered in the episode: Bidding/Budgeting Relevancy Score & Auction Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's Youtube Channel Join LinkedIn Ads Fanatics community for access to all our courses Contact us at Podcast@B2Linked.com with any questions, suggestio...

The Hurdles to Scaling Your LinkedIn Ads 17.08.2023 19:22

Show Resources Here were the resources we covered in the episode: Product Market Fit How to scale your LI Ads Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's Youtube Channel Join LinkedIn Ads Fanatics community for access to all our courses Contact us at Podcast@B2Linked.com with any questions, suggestio...

LinkedIn Ads Landing Page Tweaks 10.08.2023 19:57

Show Resources Here were the resources we covered in the episode: Google Analytics 4 Events Episode Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's Youtube Channel Join LinkedIn Ads Fanatics community for access to all our courses Contact us at Podcast@B2Linked.com with any questions, suggestions, correc...

How LinkedIn Advertisers Set Up GA4 for Maximum Efficiency 20.07.2023 19:52

Show Resources Here were the resources we covered in the episode: Google Analytics Login Scroll Depth Tracking Time On Site Tracking Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's Youtube Channel Join LinkedIn Ads Fanatics community for access to all our courses Contact us at Podcast@B2Linked.com with a...

What Guarantees Success on LinkedIn Ads? 13.07.2023 29:52

Show Resources Here were the resources we covered in the episode: Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's Youtube Channel Join LinkedIn Ads Fanatics community for access to all our courses Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections! A great no-cost way to supp...

LinkedIn Ads Brand New Revenue Attribution Report 06.07.2023 32:02

Show Resources Here were the resources we covered in the episode: Jae Oh's LinkedIn Profile Jim Habig's LinkedIn Profile Link to help doc for setting up Revenue Attribution Report B2Believe Episode Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's Youtube Channel Join LinkedIn Ads Fanatics community for acc...

LinkedIn Ads: Getting Started the Expert's Way 29.06.2023 31:33

Show Resources Here were the resources we covered in the episode: Pixel Helper for LinkedIn AI for writing ad copy Thomas Veraar on LinkedIn Free LinkedIn Ads Startup Guide Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's Youtube Channel Join LinkedIn Ads Fanatics community for access to all our courses C...

The Best Objective to Use for LinkedIn Video Ads 22.06.2023 36:21

Show Resources Here were the resources we covered in the episode: April Dunford on LinkedIn Conversation Ad Changes Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's Youtube Channel Join LinkedIn Ads Fanatics community for access to all our courses Contact us at Podcast@B2Linked.com with ideas for what you...

Everything You Need to Become a LinkedIn Ads Expert 15.06.2023 26:12

Show Resources Here were the resources we covered in the episode: Campaign Setup Bidding/Budgeting Audience Segmentation Offers that Drive Conversion LinkedIn Insight Tag Conversion Tracking Retargeting LinkedIn Ads Performance Benchmarks Excel Reporting Playlist AB Testing B2Linked's Blog Follow AJ on LinkedIn B2Linked's Youtube Channel Join the LinkedIn Ads Fanatics Community and Get Access to O...

LinkedIn Ads & the Blog Content that Books Demos 08.06.2023 49:40

Show Resources Here were the resources we covered in the episode: Dashboard Lashay's Visual Framework Lashay on LinkedIn Follow AJ on LinkedIn Join LinkedIn Ads Fanatics community for access to all our courses Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review! Show Transcript AJ Wilcox What kinds of blog...

LinkedIn Ads Not Spending their Full Budgets? 01.06.2023 17:18

Show Resources Here were the resources we covered in the episode: Demographics & Analytics Episode Bidding Episode Relevancy Score Episode Follow AJ on LinkedIn Join LinkedIn Ads Fanatics community for access to all our courses Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review! Show Transcript Are you ha...

B2B Influencer and Thought Leadership Strategy 25.05.2023 50:14

Show Resources Here were the resources we covered in the episode: Top Rank Marketing's Site Lee Odden's LinkedIn Lee Odden's Instagram Follow AJ on LinkedIn Join LinkedIn Ads Fanatics community for access to all our courses Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review! Show Transcript AJ Wilcox Are...

Using LinkedIn Ads for Recruiting is Gold 18.05.2023 20:40

Show Resources Here were the resources we covered in the episode: Reporting Episode Bidding Episode Follow AJ on LinkedIn Join LinkedIn Ads Fanatics community for access to all our courses Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review! Show Transcript Have you used LinkedIn Ads to recruit employees? Yo...

LinkedIn Ads Rotation Settings: Should You Use Them? 04.05.2023 17:51

Show Resources Here were the resources we covered in the episode: AJ's post describing how AB testing tool works Episode on AB testing Follow AJ on LinkedIn Join LinkedIn Ads Fanatics community for access to all our courses Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review! Show Transcript Ad rotation sett...