Likes Don't Pay Bills with Frederick Ebo Hinson

How do you build a personal brand in Ghana that actually converts into money? Edward Asare has been posting consistently online since 2016. He has built personal brands for SMEs and individuals across Ghana. He has hundreds of thousands of followers on LinkedIn. But the most important lesson he learned had nothing to do with numbers. His boss once asked him how much they paid him for a job he had...

Kweku Agyemang submitted his work for a job. They asked for a quotation. He sent one in. He did not get the job. When he dug into why, the answer surprised him. The client did not think the work he submitted was his because the price was so low relative to the quality that they assumed someone else had done it. He lost the job because he charged too little. Kweku has been running Flickr Studio for...

What does it take to build a marketing business that nobody in Ghana has seen before?   Ubong Udofia started with a juice bar in university that died because of poor visibility. That failure sent him on a search for a better way to help businesses get seen by the right people at the right time.   What he built is Signcom Africa, a company that places digital advertising screens inside restaurants,...

Most businesses think the more you post your products, the more you sell. Reuben Frimpong thought differently. In this episode, I sit down with Reuben Frimpong, a software engineer and entrepreneur running two businesses at the same time. PastCare, a church management platform built to help churches stop counting attendance numbers and start caring for the people behind them, and Ahonfade, a Ghana...

Ameyaw Debrah has been blogging for 18 years and is one of the most recognised names in Ghana's digital space. But for a long time, the attention and the income were two completely different things. In this episode, Ameyaw talks about how he built ameyawdebrah.com from a Blogspot account into a household name, the moment Google banned him from AdSense two weeks after he left his only stable job, a...

Before Kofi Da Silva was one of Ghana's most sought-after emcees, he was a national service person at a bank who said yes to hosting an end of year party because HR was on the line and he did not know what else to say. What happened after that call, and the decision he made sitting alone in his car after a friend's wedding, is what eventually built the brand he has today. In this episode o...

In this episode of Likes Don’t Pay Bills, I sit with Rachel, founder of Ray’s Sandwiches, to unpack how a simple campus hustle became a growing food business with a strong digital customer base. We talk about: * how her dad pushed her to stop dashing sandwiches and start selling * targeting just 1% of the GIJ student population and doing “ambush marketing” at the school gate * moving from home kit...

Likes Don’t Pay Bills  is a podcast for African business owners who are tired of getting views and “nice content” that do not show up in their bank accounts. Hosted by digital marketer  Frederick Ebo Hinson , the show features real conversations with founders and creators who use social media, content and ads to get customers, not just followers plus simple, practical moves you can copy to turn vi...