Likely Marketing

In this episode of Likely Marketing, host Shiv dives into the exciting world of AI speech dubbing. Learn how cutting-edge tools like Meta's Voicebox, OpenAI’s Whisper, and Google Translate are transforming content creation by enabling seamless multilingual dubbing. Discover how platforms like YouTube, TikTok, and Instagram are leading this innovation, empowering creators to expand their reach acro...

In this episode, we explore the transformative potential of  visual image recognition technology  and how businesses can harness it to stay ahead. Learn how D2C and retail marketers can use this tech to improve online discoverability, drive engagement, and offer personalized customer experiences. 🔍  Key Highlights: How visual image recognition works, powered by AI and CNNs. Real-world application...

Explore the evolving role of JavaScript in web development and its profound implications for SEO and marketing in this week’s episode of  Likely Marketing  with Shiv. Discover why JavaScript-heavy websites challenge both traditional web crawlers like Googlebot and emerging AI crawlers, impacting content indexing, search rankings, and digital visibility. Learn about best practices like server-side...

Discover Dia: The revolutionary AI-powered browser from The Browser Company, creators of Arc. Dia reimagines web browsing by deeply integrating AI to transform your experience into a personalized, proactive assistant. From automating repetitive tasks to offering context-aware searches, Dia redefines what a browser can do. Explore its innovative features, like the AI-powered insertion cursor, autom...

Discover the game-changing marketing trends of 2024 and what’s on the horizon for 2025! From the rise of AI-powered high-intent search and generative AI content creation to the evolution of social media platforms like TikTok and YouTube, this episode dives into how technology is reshaping marketing strategies. Explore the potential of AI-integrated wearables, interest-based social platforms, and t...

Social media is evolving, and Instagram's latest  Trial Reels  feature is a great example of that. This game-changing update allows creators and brands to test content with non-followers without impacting their main feed. From A/B testing content strategies to boosting organic reach and engagement,  Trial Reels  offers unparalleled opportunities for both B2B and B2C marketers. In this episode, we...

Google Chrome is a cornerstone of Google’s ecosystem, powering seamless integration with services like Gmail, YouTube, and Google Ads while influencing web standards and digital marketing strategies. But what happens if Chrome is sold off as part of Google's ongoing legal battles? In this episode, we explore the profound implications this move could have on SEO, digital advertising, data collectio...

Discover how AI is revolutionizing marketing with World Labs’ innovative spatial intelligence tool. This cutting-edge technology transforms static images into immersive, explorable 3D worlds, creating virtual spaces for marketing, education, and creative projects. Dive into virtual product showcases, interactive advertisements, and educational campaigns that captivate audiences with realism and de...

Perplexity's AI-powered shopping feature revolutionizes e-commerce by integrating catalogs from major retailers like Amazon, Best Buy, and Shopify. It offers single-click buying, accurate tax and shipping calculations, and the innovative "Snap to Shop" feature, all under its Pro plan. This feature enhances online shopping by providing visually appealing product cards with detailed descriptions, pr...

YouTube’s hyperlinked comments feature is set to revolutionize digital marketing. This innovative tool, turning keywords in comments into clickable links leading to Google search results, has both potential and challenges. By transforming comment sections into interactive search portals, YouTube aims to "reduce friction" in learning about related content. However, the randomness and irrelevance of...

Discover the revolutionary impact of AI on B2C and B2B marketing in our latest podcast episode. We delve into how AI has democratized business conversations, transforming every aspect of marketing since the advent of ChatGPT. Explore six real-world use cases showcasing how AI is already benefiting B2C businesses: personalized customer experiences, cross-selling and up-selling opportunities, invent...

In our latest episode, we dive into the cutting-edge world of AR/VR marketing, focusing on the technological challenges and solutions for text input in these immersive environments. As AR and VR technologies become mainstream through innovations like Meta's AR glasses and Apple's VisionPro, the need for effective user interaction methods, especially text input, becomes crucial. We explore various...

Discover how hyper-personalization is transforming marketing. This cutting-edge approach uses AI, machine learning, and predictive analytics to deliver personalized customer experiences. As digital and data-driven models rise, hyper-personalization cuts through marketing noise, boosting engagement and conversions. Marketers now leverage real-time data, natural language processing, and big data to...

Discover the transformative power of Apple Depth Pro in this episode of Likely Marketing! We delve into how Depth Pro's revolutionary approach to fast and accurate depth estimation creates 3D environments from simple 2D images, offering game-changing possibilities for marketers across industries. Apple Depth Pro enhances visual realism without the need for complex camera setups, allowing for fully...

Dive into the world of digital content authenticity with Adobe's groundbreaking Content Authenticity Initiative (CAI). On this episode of Likely Marketing, host Shiv explores how Adobe's new web app, Adobe Content Authenticity, benefits brands by protecting their work, ensuring transparency, and building trust. Discover the implications of adopting content authenticity tools for marketers and how...

In today's digital landscape, social listening is essential for brands aiming to stay ahead. With AI, social listening capabilities have improved, providing real-time insights and enhanced decision-making. AI's natural language processing (NLP) allows for a better understanding of customer sentiment, while predictive analytics anticipate trends, enabling proactive strategy adjustments. AI-driven s...

In the growingly competitive space of messaging apps, brands are finding innovative ways to leverage these platforms for marketing at all stages of the funnel. This podcast dives into the latest features from leading messaging apps like WhatsApp, Facebook Messenger, Instagram DMs, Google Messages, and LinkedIn Messaging, examining their impact on brand awareness, customer engagement, lead generati...

Explore the latest advancements in skin tone accuracy tech from Lululab, Spectricity, Apple, and Google, and how they are transforming the capabilities of smartphones, digital cameras, and marketing strategies. These innovative technologies ensure accurate skin tone representation, enhancing the authenticity and inclusivity of visual content. Lululab’s AI analyzes vast datasets to provide true-to-...

In this episode of the Likely Marketing podcast, we delve into how Google is transforming user journey mapping with Chrome Journeys. Learn about Google's implementation of the Topics API, a privacy-focused tool designed to replace third-party cookies. Discover how the Topics API works by analyzing user browsing data to assign relevant topics, ensuring personalized ads without compromising user...

Unlock the potential of employee advocacy for B2B brands with our latest podcast episode, focusing on the rise of Roblox as a popular online platform. Discover how Roblox offers an immersive gaming experience to digital natives by combining the metaverse, social media, and commerce, delivering significant benefits to big brands. We delve into how brands leverage this platform to engage audiences,...

Discover the marketing benefits of Roblox, a popular online platform offering immersive gaming experiences for digital natives. Combining the metaverse, social media, and commerce, Roblox provides big brands with unique opportunities to connect with Gen Z and Gen Alpha. With over 79.5 million daily active users, Roblox enables brands to create captivating digital experiences through branded conten...

Explore the impact of the newly launched partnership between X (formerly Twitter) and Google Display Network (GDN) in this insightful podcast episode. Delve into how this collaboration aims to boost ad revenues while offering marketers enhanced targeting capabilities. With X's vast user data and GDN's advanced ad placement options, the potential for improved advertising outcomes is signifi...

The Data Provenance Initiative's recent study reveals unexpected insights into the datasets used to train AI models, presenting critical implications for businesses and marketers. The research highlights a growing trend of websites restricting access to their content, raising concerns about the freshness and relevance of AI-generated content. With a 5% increase in unsearchable content and a 45...

This episode looks into the ‘No Fakes Act’. Recently introduced by US lawmakers, the ‘No Fakes Act’ represents a critical turning point in regulating AI-generated content, addressing its ethical and legal challenges. This law mandates transparency by requiring AI-generated content to be clearly labeled, aiming to prevent misinformation and protect consumer trust. It also imposes significant restri...

Noplace is a new social media app that's capturing the attention of Gen Z by putting community interaction at the forefront. Unlike traditional platforms dominated by algorithms, Noplace revives the essence of social media with customizable profiles, interest-based connections, and text-focused communication. Founded by Tiffany Zhong, the app blends Myspace nostalgia with modern online convers...