Likely Marketing

What if messaging worked without the Internet? In this episode, Shiv dives into Bitchat —Jack Dorsey’s experimental, offline-first messaging app. Built on Bluetooth mesh networks , Bitchat enables encrypted, peer-to-peer communication without servers, cell towers, or WiFi. We unpack how it works, the tech behind it, its privacy promise, and the serious questions it raises about security , trust ,...

Local discovery has moved. Are you keeping up? In this episode of Likely Marketing , Shiv unpacks the rise of local social SEO —where social media platforms like Instagram and TikTok now drive local business discovery more than Google Maps or directories ever could. From Gen Z’s shift to social search, to how Google’s AI ranks businesses based on social signals, and the emerging role of AR and voi...

Social media is no longer just about trends—it’s becoming a full-fledged AI-powered discovery engine. In this episode, we unpack AIO (Artificial Intelligence Optimization) and how it's redefining content discovery on platforms like Instagram, TikTok, and Meta. You'll learn how to build AIO strategies for social media that help your content get picked up by AI systems and served at the righ...

What if marketing wasn’t something you saw — but something you  felt ? In this episode, we explore ambient marketing powered by multimodal, agentic AI and proactive devices. Discover how AI systems that understand your context, preferences, and social environment are changing how businesses reach people — without ads. We dive into agentic AI, AI-to-AI marketing, social intelligence, and how future...

What happens when AI becomes ambient—always present, always listening, always helpful? In this episode, we explore the future of ambient marketing through the lens of OpenAI and Jony Ive’s groundbreaking collaboration. Discover how multimodal AI, long memory, and smart hardware like Meta’s Ray-Ban glasses are converging to transform marketing from reactive to deeply personalized. Learn how brands...

How do you  actually  measure AR marketing performance? In this episode of Likely Marketing, Shiv dives deep into attribution models, KPIs, and tools to track the ROI of augmented reality campaigns. Learn how brands like Sephora and Warby Parker use AR to influence purchase behavior, reduce returns, and drive engagement. Discover 14 tools for AR measurement, explore different attribution models, a...

AR in marketing isn’t just hype—it’s here, and it’s transforming how brands connect with customers. In this episode of  Likely Marketing , Shiv explores the explosive growth of Augmented Reality (AR) and why it's becoming a must-have tool for marketers. Learn how platforms like Snapchat, Apple, Meta, and Google are fueling AR adoption, and discover how top D2C and B2B brands—like Warby Parker,...

The internet is evolving fast—and so must your marketing strategy. In this episode of  Likely Marketing , we explore the most critical internet trends reshaping search, SEO, and digital strategy. From the rise of platform-specific search on TikTok, Reddit, and Amazon to the growing dominance of AI assistants like ChatGPT, discover how marketers must adapt in a world moving toward AI-overviews and...

AI is fundamentally reshaping the internet. In this episode, we unpack insights from Cloudflare CEO Matthew Prince on the rapid rise of AI traffic, the shift from open web to private platforms, and how search is evolving. Discover why Google searches are declining, how TikTok and messaging apps are becoming new discovery tools, and what this means for the future of marketing, security, and online...

Reddit just posted a 44% YoY revenue jump and 82M+ daily users. In this episode, we dive into what Reddit’s Q1 results mean for marketers. From D2C brands tapping into niche subreddits to Reddit’s rising potential in AI search, we explore how and why Reddit deserves serious attention in your 2025 marketing strategy. Plus: the platform’s ad evolution, its role in the shift toward open content, B2B...

Google's AI Overviews are transforming search—and reshaping SEO, traffic, and ad strategies. In this episode, we explore what AIO is, where it's expanding, and how it's impacting website clicks across industries like travel, healthcare, and tech. Is AIO a threat to OpenAI and Anthropic? What does it mean for marketers and content creators? Get 7 actionable tips to optimize your site fo...

Will AI bring creators and brands closer? In this episode of  Likely Marketing , Shiv dives into how AI is transforming content creation, brand voice, and influencer partnerships. From faster workflows to hyper-personalized storytelling, AI is helping creators and brands scale without losing authenticity. We explore new social media protocols, predictive analytics, privacy-first marketing, and how...

Discover the future of data-driven marketing in this episode! We unpack how data shapes modern marketing, real success stories from Amazon, AmEx, Netflix, and more, and the major shifts affecting marketers today—like the fall of third-party cookies, stricter privacy laws, fragmented customer journeys, and AI-driven black boxes. Learn 5 must-do strategies to stay ahead: from building first-party da...

Is OpenAI building the next big social media platform? In this episode, we dive into the rumors around OpenAI’s potential ChatGPT-powered social network. From AI-generated avatars and meme feeds to data-driven marketing and influencer automation, we explore how this platform could revolutionize user interaction, content creation, and brand strategies. Could it become the ultimate AI-driven marketi...

🎧 Spotify just launched its own ad exchange—Spotify Ad Exchange (SAX)—ushering in a new era for performance marketing. In this episode, we dive into how SAX simplifies programmatic ad buying, enhances targeting with privacy-first tools like UID 2.0, and reshapes Spotify’s role in the ad tech space. Discover how SAX gives marketers real-time access to Spotify’s global audio, video, and display inv...

Is Instagram planning to launch a standalone Reels app? In this episode of Likely Marketing, Shiv explores the rumoured 'Project Ray'—Meta’s potential move to spin off Reels into a separate app. What does this mean for creators, brands, and marketers? Could this shift challenge TikTok and YouTube Shorts, or further fragment the social media landscape? We dive into the strategic implication...

What if your car could connect you to personalized offers while cruising down the highway? Enter Vehicle-to-Everything (V2X) technology—a groundbreaking innovation that’s reshaping road safety and traffic management. But it’s not just about safer driving; V2X could revolutionize marketing too. In this episode, we explore how V2X can enable proximity marketing, dynamic in-car ads, and event-based n...

Can weather data make ads smarter? This week, we dive into climate data marketing—where real-time weather trends shape ad campaigns. From AI-driven weather analytics to geofencing heatwaves, brands like Coke, Mamaearth, and Campbell’s are using climate insights to drive sales. But is it all just smart marketing, or does it border on greenwashing? We break down the tech, trust issues, and what this...

The future of marketing is shifting—are you ready for it? In this episode, we explore the rise of privacy-led social media platforms like Yope, a photo-sharing app gaining traction with Gen Z for its focus on private group sharing and authentic connections. We unpack how platforms like MeWe and Yope are changing social media dynamics, driving the shift toward Permission-First Marketing—where brand...

Discover the power of Digital PR and link building in this insightful conversation with Chris Panteli, Co-Founder of Linkifi. Learn how strategic link building boosts SEO, enhances brand authority, and drives business growth. We explore the evolving role of AI in Digital PR, the best practices for earning high-quality links, measuring success, overcoming key challenges, and the future of online vi...

🚨 The digital landscape is shifting—are you ready? In this episode, we break down the major disruptions redefining online search, social media, and media strategies in 2025. 🔍  Google’s Identity Crisis : With AI Overviews and Gemini 2.0, is Google cannibalizing its own search traffic? How are brands adapting? 📱  The Great Social Media Migration : Gen Z is leaving mainstream platforms. What’s dr...

AI search engines are evolving, but at what cost to privacy? In this episode, we explore  privacy-first AI search engines like DuckDuckGo, Qwant, Brave Search, and Apple Intelligence. How do they work? What makes them different? And why should marketers and brands pay attention? 🚀 Learn how  anonymous queries, encryption, and on-device processing  protect users while delivering powerful search re...

The social media landscape is evolving—again! In this episode, Shiv dives into Bluesky and its game-changing AT Protocol. What is it? How does it work? And why does it matter for marketers and brands? We’ll break down: ✅ The AT Protocol & its decentralized approach ✅ How it differs from traditional social media ✅ Opportunities for marketers on Bluesky ✅ The future of social media & use...

🚀 The future of AI-powered advertising is here! In this episode of  Likely Marketing , we explore  Meta Andromeda —Meta’s groundbreaking ad retrieval system. How does it revolutionize ad targeting and personalization? How does it compare to  Google Ads & LinkedIn Ads ? And what does it mean for  marketers and advertisers ? 🔍 Discover how  deep learning, hierarchical indexing, and real-time i...

Agentic AI is here—and it’s changing the game in digital marketing. Google, Microsoft, OpenAI, and Apple are all making moves, but what does this mean for advertisers? In this episode, we break down: What agentic AI is & how it works How startups like Anthrologic & Adaly are shaping AI-driven advertising Six major ways AI agents can transform ad campaigns Key challenges: accuracy, privacy,...