Lighting For Profits

If you're tired of being the first one in, the last one out, and the only one who knows what's going on, this one's for you. Danny Kerr, co-founder of Breakthrough Academy, has helped thousands of contractors escape the daily grind and build businesses that actually run without them. In this episode, he unpacks what that transition really looks like and how to structure your company for long-term...

What began with a failed lighting company in 1996 turned into a remarkable journey of resilience, risk-taking, and reinvention. From publishing a sports newspaper to leading national sales and co-founding a thriving landscape and lighting business, each step built the foundation. Now, as Senior Sales Director at Wintergreen Corporation, this story proves that setbacks are setups for a brighter fut...

Meet Joshua Latimer — a first-generation entrepreneur who went from humble beginnings to building and exiting 4 companies, launching a million-download podcast, and founding the FRAP Challenge. Discover how he helps business owners double their profit without spending a dime on ads.

Go behind the brilliance with Keith Rosser—father, grandfather, husband, and the powerhouse behind Landscape Lighting Pro. With over a decade of lighting up the outdoors and leading a passionate team of 15, Keith shares his journey of growth, grit, and glowing success. Now partnering with a national industry leader, he’s scaling new heights and spreading illumination nationwide. This is more than...

This week on the show we welcome Eric Holmgren — After 15 years in the music industry as an artist, producer, and audio engineer—and backed by a background in exercise science and clinical psychology— he built a lighting business from scratch. He's bought out competitors, survived the struggle, and learned what it really takes to win. This podcast is for creatives, entrepreneurs, and anyone wired...

This week on the show we welcome Dan Platta — the self-proclaimed nerd behind Best Damn Bookkeeping. With a background in corporate life and experience scaling home service businesses, Dan now helps small business owners make sense of their finances… with a side of humor. If you're into serious business talk with a not-so-serious tone, this episode is your jam. Tune in as we dive into money, minds...

This week on the show we welcome Andy Thomas, whose’s story is one of resilience, reinvention, and relentless passion for landscape lighting. With over two decades in the industry—from distribution to design—Andy has not only mastered his craft but become a guiding light for others. Tune in as he shares his journey, lessons learned, and how he's helping shape the future of lighting professionals o...

This week on the show we welcome Sam Taggart who has knocked on more doors than most people open in a lifetime. In this high-energy episode, the CEO of D2D Experts and Founder of D2DCON dives into his journey of hustle, heart, and hard-hitting sales lessons. Learn how Sam went from door-to-door rookie to one of the most influential voices in the direct sales industry — sharing stages with legends...

This week on the show we welcome Chris Apfelstadt, whose story is one of discovery, creativity, and impact. As a father of three and a visionary lighting designer, Chris has made a career out of seeing what others overlook. In this episode, we dive into his philosophy on revealing beauty through light, the emotional connection behind every design, and how his adventurous lifestyle fuels his creati...

This week on the show we welcome Tom Garber, With over 35 years of experience in the lighting industry, we specialize in developing cutting-edge products for all lighting channels. As an active member of the American Lighting Association (ALA) and the UL Technical Committee, we contribute to shaping industry standards and engineering advancements.

This week, we sit down with TJ Lucero, founder of Redwoods Landscape Lighting. With a unique business background and years of innovation, he’s redefining outdoor lighting. Join us as he makes his full-length podcast debut and shares the vision behind Redwoods' groundbreaking products.

This week on the show we welcome Joshua, a traveler, entrepreneur, and coach passionate about creating exceptional outdoor spaces and empowering business owners. He founded MasterPLAN Outdoor Living and YES Express Sales Academy, helping landscapers scale their businesses. As host of The Sales Made Simple Podcast, he shares insights on sales, growth, and success. An avid mountain climber, he embra...

This week on the show we welcome, Greg Matthews, the owner of Luxury Illumination, a nationally recognized leader in outdoor lighting with locations in West Palm Beach, Denver, and Nashville. A CLVLT and COLD-certified expert, he also serves on the AOLP board and mentors at illi. As a Coastal Source Brand Ambassador, Greg continues to push the boundaries of innovation and craftsmanship in outdoor...

This week on the show we welcome Team Easy Money. Including Jesse, a creative director who lives with his wife and three daughters in Salt Lake. His journey includes a church mission in England and selling religious videos in Nevada. Jeremy, a graphic designer, is passionate about music and motorcycles, having evolved through various eras, from punk rock to his current Taylor Swift phase. He’s als...

This week on the show we welcome, Ryan Fenn, a husband and proud father of 4, who achieved 7-figure success with text messaging and automation. This led him to create CHIIRP, a tool designed to help companies replicate his marketing success. Passionate about automation, Ryan has helped over 1,000 businesses, from startups to 9-figure companies, implement revenue-generating automations at every sta...

This week on the show we welcome, Vince Palasota is a serial entrepreneur with over 35 years in the Animal Health industry, known for turning ideas into thriving businesses. From leading Med-Pharmex to founding Cornerstone Animal Health, he has built companies across healthcare, technology, sports, and marketing. Currently the President of North America for Felix Vet and Owner of Inception Lightin...

This week on the show we welcome, Angela Chanowsky, a visionary entrepreneur, founder of Unique Genius Virtual Assistants, and a dynamic business coach with 25+ years of experience. She empowers entrepreneurs to thrive in their "unique genius" through strategic innovation, transformative leadership, and bold insights shared via her Amazon best-seller, The Courageous Mind, and her engaging podcasts...

This week on the podcast we welcome, Kenny Kaufman, who began his landscape lighting career in 2004 as an installer and opened his first OLP location in 2007 at age 23. Since then, he's built a network of 10 OLP franchises, 3 Conserva Irrigation franchises, a Mosquito Squad franchise, and consulted at Redwoods Landscape Lighting, a game-changing lighting manufacturing business.

This week on the show we welcome Nicole Rivera, the Director of Marketing and Sales at Jill’s Office, with a rich background in People and Culture. Known for her expertise in leadership, vision, and team building, Nicole combines entrepreneurial insight with a passion for fostering positive company culture. Her journey in HR, business development, and marketing showcases her dedication to turning...

This week we welcome Jake Sittner, a proud Lincoln, NE native with a Horticulture Degree in Landscape Design from the University of Nebraska who has spent the past 12 years manufacturing and installing bollards. With his wife of 16 years and their three boys, they enjoy family time at their sports events. Leveraging his extensive expertise in residential and commercial bollard applications, Jake i...

This week on the show we welcome, Peter O’Flinn, founder of Light Up Naples Holiday & Outdoor Lighting, he has been creating festive home displays since 2018, with loyal clients returning year after year. He is also the President and Publisher of Spotlight News Magazine, a community publication he established in 2010. Peter and his wife, Katie, met as ski instructors in Vail, CO, and now resid...

This week on the show we welcome, Nick Schriver, CEO of Decorating Elves Inc., who leads a top outdoor lighting company on Florida’s Gulf Coast. With 20 years of experience, he’s also president of the AOLP and a dedicated community volunteer. Nick lives in St. Petersburg, FL, with his wife, Julia, and their two children.

This week on the show, Ryan dives into the journey of building a million-dollar landscape lighting business. He'll explore the strategies, challenges, and insights that shaped its success, uncovering the secrets behind its growth and innovation in the industry.

This week on the show we welcome, Tom Garber, with over 35 years of experience in the lighting industry specializing in developing innovative products across all lighting channels. A dedicated member of the American Lighting Association (ALA), contributing to engineering subcommittees, and an active participant in the UL Technical Committee, shaping standards such as UL 1838, 1598, and 153.

This week on the show we welcome, Michelle Mueller, co-founder of Garden Light LED and owner of KDM7 Corporation, she is a business leader with 30 years of expertise in driving growth. She has helped entrepreneurs build multi-million-dollar lighting businesses and co-developed the CEU-accredited Learn•Night•Light course. Her firms specialize in high-quality LED lighting and expert design solutions...