Lighting For Profits

In this episode, we sit down with Ashley Bissing, the powerhouse behind One Love Social, a boutique creative and paid ads agency dominating the lighting niche. Recognized as one of the strongest marketing voices in the industry, Ashley shares how she helps lighting companies scale faster, market smarter, and stand out in competitive markets.

From high-school beginnings to industry influence, Eastty’s journey in videography proves that great video starts with great service. In this episode, he shares how he built a wedding-focused business in 2006, expanded into commercial work, and carved a niche in the landscape lighting industry. Discover how intuition, experience, and customer-first thinking shaped every frame of his success.

Step inside the mindset of a builder, leader, and marketing powerhouse. In this episode, Victor Hubbard - Owner and Sales Manager of Performance Driven Marketing - shares how a small side gig evolved into a results-obsessed full-scale agency. From his early days in Yellowbook to launching his own ventures, Victor breaks down what truly drives ROI, why personalized marketing beats one-size-fits-all...

Step into the mind of a true lighting pioneer with over 35 years of innovation in product development across every channel of the lighting industry. As a long-time ALA member serving on key engineering subcommittees and a contributor to UL Technical Committees for Standards 1838, 1598, and 153, our guest brings unmatched expertise and insight.

Step into the mind of a true industry veteran - the Founder of Lighting BOSS, an AOLP Board Member, and an ILLI Graduate with nearly 20 years of experience. In this podcast, we’ll explore how artificial intelligence is shaping the future of the outdoor lighting industry, blending time-tested expertise with cutting-edge innovation to illuminate what’s next for lighting professionals.

Step into the world of Patrick Harders - a nationally recognized outdoor lighting designer, educator, and co-founder of Sterling Lighting. With over 25 years of experience and more than 10,000 lighting systems designed, Patrick has mastered the balance between art and engineering. In this episode, discover his philosophy of “staying in the dirt,” his passion for innovation, and how his award-winni...

From after-school improv classes to corporate team coaching - Emily Elliott turned play into purpose. Discover how the art of “Yes, And” transforms workplaces, builds confidence, and strengthens collaboration. Improv isn’t just for the stage - it’s for life.

Two powerhouses reunite for something big. In this episode, Kenny Kaufman and TJ Lucero from Redwoods Lighting return to share a major announcement that’s set to shape the future of the lighting industry. With over 45 years of combined experience in installation, manufacturing, and technology, they’re proving that innovation shines brightest when expertise meets vision.

Join Travis Hogue, owner of Outdoor Lighting Perspectives of Orlando and West Palm Beach, as he shares insights from years of lighting up properties, theme parks, and resorts. Discover how great design, dependable systems, and genuine passion can transform spaces and elevate the lighting industry - one project at a time.

From a million-strong following to revolutionizing how we sell online - Russell Brunson didn’t just ride the wave of digital marketing, he created it. In this episode, we dive into the mind behind ClickFunnels, uncover how he built an empire of entrepreneurs, and explore what it really takes to scale your message, impact, and business in today’s digital world.

Discover how Sarah van der Meer, founder of Holiday Home Concepts, is revolutionizing the lighting industry with cutting-edge design and measurement software. Learn how her platform helps business owners save time, increase sales, and scale with ease.

From broke and burned out to business boss- Keith Kalfas shares his real, raw journey from mowing lawns on Detroit’s East Side to building a 6-figure landscaping empire. Learn how he ditched the 9-to-5, scaled fast with low startup costs, and became a voice for thousands of aspiring entrepreneurs. Whether you're just starting out or ready to grow, this podcast is your guide to freedom through busi...

Rooted in business and sharpened through finance, consulting, and construction, this journey took an unexpected turn into the glow of outdoor lighting. With curiosity as the spark, bold cold calls, valuable mentors, and a commitment to learning lit the way toward building a thriving career in landscape lighting.

From corporate leadership coach to master-certified life coach, Jody Moore has guided over 100,000 people toward joy and success. Specializing in moms with Christian values and coaching entrepreneurs, Jody combines wisdom and practicality to help you create a life you love. With millions of downloads of her Better Than Happy podcast and a best-selling book, she brings inspiration and tools that ac...

Join Meaghan Likes - serial entrepreneur, financial educator, and one of the fastest window cleaners in the world - as she shatters money myths and helps you conquer financial fears. With 7 businesses under her belt, Meaghan shares smarter ways to make, save, and give back while empowering you to build true financial freedom. Get ready to think differently, act boldly, and transform the way you se...

Join Guinness World Record holder and “Systems Nerd” Brandon Vaughn as he unpacks the secrets of scaling businesses without the burnout. From growing a $2M/month company while working less than 5 hours a week, to helping 20,000+ business owners build world-class teams with AI, Brandon shares real strategies to help you work less, grow more, and escape the grind.

From hand-lettering trucks at 14 to leading the world’s most awarded home service branding agency, Dan Antonelli’s journey is proof that passion fuels success. In this LFP episode, discover how the President and Creative Director of KickCharge™ Creative has built over 2000 brands, authored four books, and revolutionized service business design—one logo and truck wrap at a time.

JC Chanowsky — The Freedom Maker — helps entrepreneurs reclaim their time, energy, and purpose. From military discipline to 7-figure strategy, JC brings you no-fluff insights to fuel your freedom.

In this episode of Lighting For Profits, we’re joined by Paul Mulkey Jr., the powerhouse behind Landscape Lighting of Charleston and a generational landscape services business known for crafting some of Charleston’s most high-end gardens. Paul shares how shifting from chasing “vanity revenue” to focusing on “sanity profit” completely transformed his business—and how Landscape Lighting Secrets (LLS...

With over 35 years of lighting industry expertise, Tom Garber dives into the brilliance behind product innovation, engineering standards, and the future of illumination. Join a seasoned ALA and UL committee member as he shares deep insights, untold stories, and what’s next for lighting technology.

From lighting up landscapes to lighting up life - William Coggins shares how discipline, design, and grit fueled his rise from NCAA wrestling champ to founder of a 7-figure outdoor lighting firm. Hear how this family-first entrepreneur blends artistry and ambition in business and beyond.

Meet Peter O’Flinn, the man behind Light Up Naples and Spotlight News Magazine. From decorating one home in 2018 to lighting up an entire community, Peter’s story is one of passion, partnerships, and staying rooted. Hear how a Christmas gig turned into a yearly tradition and why family and community are at the heart of everything he does.

Unlock the next level of your business as we welcome Mike Andes, founder of Augusta Lawn Care, Copilot CRM, and The Turnaround Show. With over 170 franchise locations under his belt, Mike breaks down real strategies, mindset shifts, and step-by-step actions to help home service and small business owners grow fast and profit big. If you're stuck, scaling, or starting—this show is your next move.

Join us as we dive into the world of outdoor illumination with Patrick Harders—nationally recognized lighting designer, Sterling Lighting Co-Founder, and industry pioneer. With over 25 years of hands-on experience and multiple international design awards under his belt, Patrick shares his journey, insights, and vision for the future of landscape lighting. Whether you're an aspiring designer, seaso...

We’ve made it to Episode 200! 💡 Join host Ryan Lee for a milestone celebration of Lighting for Profits as we reflect on the journey so far and look ahead to what’s next. This special edition features surprise guests, unfiltered stories, and powerful lessons from some of the brightest minds in the outdoor lighting industry. Whether you've been here since episode one or just tuning in, this episode...