Lifting The Lid

that’s a wrap on another year… and s2 (!!) 💘🥹  we reflect on an amazing 2025, where we’re taking the roster in 2026 *and* how to actually switch off over christmas without losing january. plus: - q4 interns that save managers - our work abroad policy - making trends fit your audience - creator weddings - how to switch off for christmas a huge thank you for all the love, listens, shares, dms...

founder of gleam dom smales is here to lift the lid on the brit crew era, how gleam began, spills the tea on hello world live - plus what still matters in talent today: relationships, negotiation, and making great entertainment - not just ads. we’re talking… - how gleam really started - 2010–14: building before the brand money arrived + key hires - brit crew throwback - leading through growth (win...

this week we have brand-side brains in the room !! beth & izzy from spring the agency are here to unpack how creators get picked, paid, and re-booked…and what that might mean for you. plus… fees & usage: what actually earns £100k+ trips: why being nice keeps you invited back gifting: actually using the products over quick **flatlays pitching tips community over clout: why partnerships beat...

this week we’re back diving into some big topics… from upfront pricing, to content creator career routes - and the creator brand launch everyone’s talking about (!!) we’re talking… - a degree in content creation? the modules and whether creativity can be taught - we’re unpacking the long-awaited sophia & cinzia brand launch - rooms 🐹🌼🎀 - plus a team update - we are growing !! got a dilemma...

we’ve got our first guest this season (!!) kendra from the good egg - an influencer marketing agency - joins us to talk all things campaign strategy + talent from a brand perspective. we dig into what actually moves a creator from “shortlist” to “booked,” how fees are being decided right now, and the comms that keep campaigns (and relationships) alive. this week’s industry chat: - when a single vi...

tbh irl is one week away (!!) so we’re getting very real about “creator as business” - from finance and six-figure scaling to missed deadlines, dream trips, and the power of actually picking up the phone. this week’s industry chat: - our managerial take on ‘that’ scene in the molly mae doc… 📺 what a late deliverable *really* does behind the scenes, why lying never helps, and how creators + manage...

sofa season is officially on… blankets, biscuits, and creators all over prime-time 📺 this week we dig into the creator takeover of autumn telly (strictly, traitors, bake off, and i’m a celeb rumours): why broadcasters want them + how it shifts audience demos. plus we chat all about virgin red’s £50k “head of yes”: competition or ambassadorship? what the ts&cs imply (usage, deliverables), and...

we’re debriefing the bcreators… and celebrating at tbh !! 🥹 this year shell took entertainment creator of the year (and got a standing ovation!!), we unpack what actually moves judges *and* brands… we also talk: - dan & phil go official (after 16 years): parasocial economics, privacy strategies, and timing disclosures on your own terms - the fellas x global: video-first podcast ip, what...

it’s officially q4 and… awards season is upon us !! 🏆 we (verity, lucy & seran) chat bCreator nominations + our sonias that were up for fashion & entertainment 🥹 this week’s industry chat: - podcasts in cinemas?! steven bartlett x louis tomlinson - what this means for the medium + why fast lead times aren’t just for socials… - the molly-mae nanny discourse: privilege, transparency, and t...

it’s episode 3!!! 🎙️✨ and we have our brand new disco ball cups at the ready 🪩 as we’re reminded just how small the creator world is… and how to do creator-led brand experiences right !! this week’s industry chat: - uk vs us disclosure: when you must add ad, gifted, affiliates, founder/investor posts, and why “add the ad” is the safest play - asa confusion: why a blanket...

tbh turns 3!!! 🎈🎈 and we’re debriefing our “summer” birthday at the hoxton – pink cake, live illustrations, and the third-annual tbh awards 🥳 plus it means the team’s back from annual leave and we’re locking in for q4.this week’s industry chat: - the privacy era – creators sharing less (surprise engagements, soft launches, family boundaries) and how to set yours -...

it’s the first ep of season 2!!! 🎙️✨ we (verity, lucy & seran) are back by popular demand with a brand new pink-and-pretty tbh set 💗 it’s been 9 months since we last spoke (where has time gone!!) so we’re reflecting on the time that’s passed – why we closed our non-exclusive roster so we can share more education for free, and what’s coming this season… guests, bigger topics, fresh energy. We...

we know we said season 1 was all wrapped up, but we couldn't send you into the new year without a little gift !! We are all about intentional goal setting at tbh, so Verity enlisted the best at it, business guru Alice Benham, for this episode of how to set your goals *intentionally* for the new year ahead in 3 steps. So grab your laptop, maybe a notebook and pen (although that's not for writing yo...

It's the final ep of season 1 !! 😦 🫢 and the three of us are back together... in a very cute location for our team festive getaway complete with gingerbread, presents & biccies ofc 🎄 We reflect on 2024, both the highs and the lows, cause we want to truly lift the lid on this space. We discuss new research that questions whether social media can actually be good for our mental health, and we...

you asked and we have delivered...a solo ep with our host, Verity Park !! 🎙️ this is an information filled episode where you'll hear... all about ai and where it's (potentially) heading - and how that is set to change influencer marketing as we know it 👀 🤖 as we wrap up 2024, VP dives into her predictions for the influencer space for the next 3-5 years... 🔮 plus - as one of you lovely listeners...

we're baaaack with a jam packed ep!! 🎙️ this week's episode of lifting the lid is a duo special whilst our co-host seran is on a very exciting trip with one of our creators. Here's what you can expect: Verity & Lucy talk all things wicked and what it was like to see that movie through the eyes of our talent roster (!!) 💚🩷 we yap about gk barry and discuss why she is our jungle princess 🌴 an...

pov: you start talking openly about the influencer space 🤭 Get ready, because we're about to spill the tea, dish the dirt, and literally lift the lid on everything you need to know! ✨🎙️ Join host Verity Park, founder of tbh Talent, alongside co-hosts (and fellow talent managers) Lucy and Seran each week for a brand new episode of our podcast Lifting The Lid, as we discuss the latest insider goss...

pov: you start talking openly about the influencer space 🤭 Get ready, because we're about to spill the tea, dish the dirt, and literally lift the lid on everything you need to know! ✨🎙️ Join host Verity Park, founder of tbh Talent, alongside co-hosts (and fellow talent managers) Lucy and Seran each week for a brand new episode of our podcast Lifting The Lid, as we discuss the latest insider goss...

(ad - gifted) tysm to gails for the yummiest breakyyyy!!!! the selection featured in this ep is available as part of their corporate catering offering!! 🥐🥐🥐 pov: you start talking openly about the influencer space 🤭 Get ready, because we're about to spill the tea, dish the dirt, and literally lift the lid on everything you need to know! ✨🎙️ Join host Verity Park, founder of tbh Talent, alongs...

if you are looking for a podcast producer or advice, find sophia at @bearlaneproductions on instagram 🐻🎙️ ------------------------------------------------------------------------------------------------------------ pov: you start talking openly about the influencer space 🤭 Get ready, because we're about to spill the tea, dish the dirt, and literally lift the lid on everything you need to know!...

wanna watch the saffron barker vlog we were talking about ?! it's here: www.youtube.com/watch?app=desktop&v=ULoTe2-Z2jg&sttick=0 ----------------------------------------------------------------------- pov: you start talking openly about the influencer space 🤭 Get ready, because we're about to spill the tea, dish the dirt, and literally lift the lid on everything you need to know! ✨🎙️ Joi...

We're carrying on Lifting The Lid until CHRISTMAS!! So... who do you want on the podcast?! Any guests you think would be valuable? And what do you want to hear from us? drop those topics & questions in the comments 👇 ----------------------------------------------------------------------- pov: you start talking openly about the influencer space 🤭 Get ready, because we're about to spill the te...

asking a big question this week... should we carry on Lifting The Lid until Christmas?! If you're loving watching or listening to these episodes as much as we are loving making them - let us know in the comments to help us decide... otherwise next week marks the end of season one 💔 If you want to know more about the sustainable productivity workshop discussed in this episode, head to www.interlud...

guys we have our first ever podcast guest on today's episode!! and there's good reason for it because Verity and tbh's man in finance Oz have something super exciting to announce (keep reading...) 📣 calling all influencers, creatives, creators, digital first talent! If you are looking for the *perfect* accountant... then we have the solution for you. The Creator Accountant is the last accountancy...

if you're looking for an ai productivity tool to make you super speedy on emails (tried and tested by us !!!) ... get to know superhuman: https://superhuman.com/refer/mxpwn2ct first month is on us 🫶 pov: you start talking openly about the influencer space 🤭 Get ready, because we're about to spill the tea, dish the dirt, and literally lift the lid on everything you need to know! ✨🎙️ Join host Ve...