Lift Your Moving Marketing

Send us Fan Mail Jeannie Boundelmonte, Director of Business Development at MoveIt Pro , joins Christina to talk about how the right operational software can transform a moving business. They cover what MoveIt Pro does, how it differs from other CRMs in the industry, and why so many companies fail to scale simply because they're not using the tools they invest in. Jeannie also shares her own c...

Send us Fan Mail Phone calls beat emails. Your face beats stock photos. Kyle Tweedy, sales manager at BEK Moving (St. Louis's #1 rated moving company), breaks down the old school tactics that still crush lead conversion and the personal branding moves most moving company owners ignore. In this episode, Kyle shares how to handle crisis calls, why being personable converts better than specialty...

Send us Fan Mail James Hatfield, owner of LiveSwitch, joins Christina to talk about how AI-powered video technology is helping moving companies conduct virtual estimates, generate accurate inventories, and close more jobs faster. They cover why so many movers are still hesitant to ditch the old way of doing things, how virtual walkthroughs build customer trust and reduce disputes, and what it real...

Send us Fan Mail If someone searches “movers near me,” they’re ready to book—are they finding you or your competitor? In this episode, we break down how PPC helps moving companies generate leads fast, show up at the top of Google, and turn clicks into booked jobs. Learn how it works, how to avoid wasting money, and how to build a system that brings in consistent calls. Stop guessing and start show...

Send us Fan Mail If you’ve been thinking about running Google Ads for your moving company but aren’t sure how PPC actually works—this episode breaks it down in a simple, practical way. When someone searches “movers near me,” they’re not just browsing—they’re ready to hire. PPC puts your business in front of those high-intent customers at the exact moment they’re looking. Thanks for catching the Li...

Send us Fan Mail Are you spending money on Google Ads but not getting enough calls or booked moving jobs? In this episode, we break down the most common (and expensive) mistakes moving companies make with their Google Ads—and how to fix them. You’ll learn: Why your ads might be showing in the wrong locations The truth about Google’s Smart Mode (and why it can hurt performance) Why sending traffic...

Send us Fan Mail After nearly a year away, I'm back with an episode that cuts straight to something moving company owners need to pay attention to right now: FAQ schema and why it matters more than ever in an AI-driven search world. In this episode, I break down what FAQ schema actually is, where it belongs on your moving website, and why the rise of AI search tools like ChatGPT and Google&ap...

Send us Fan Mail In this episode of the MovingUp Podcast, we dive into the powerful world of CRMs and marketing automation with James Hurst, host of The Marketing Show and a HighLevel expert. From the difference between operational and marketing CRMs to building automated follow-ups, missed-call texts, review requests, and lead tracking, we cover everything moving company owners need to know to gr...

Send us Fan Mail Running a family-owned moving business comes with unique challenges—from balancing relationships to scaling effectively. In this episode of the Moving Up Podcast , host Christina Hawkins sits down with business coach Glenn Smith to discuss how moving company owners can navigate family dynamics, improve communication, and build a thriving business.  Glenn shares expert insights on...

Send us Fan Mail Are you struggling to manage leads, follow-ups, and customer relationships effectively? In this episode of Lift Your Moving Marketing , we’ll break down how to choose the right marketing CRM for your moving company. From integration tips to automation tools and real-life examples, this episode will help you understand what to look for and why it matters. Plus, we’ll share insights...

Send us Fan Mail Curious about where people are moving in 2024 and how your moving business can benefit? In this episode, we dive into the U-Haul Growth Index, breaking down the hottest metros and cities attracting new residents. From Dallas to Ocala, we’ll explore why these areas are booming and share actionable marketing strategies to help moving companies reach customers in high-demand location...

Send us Fan Mail In this episode, we discuss how Moving Companies can increase their sales and grow their businesses by using the right internet marketing. Join me as I go through our marketing program for movers. Thanks for catching the Lift Your Moving Marketing podcast. THE show for moving businesses. Christina has 25+ years in the digital marketing industry and spent 10 years in Logistics as p...

Send us Fan Mail In this episode, Christina Hawkins breaks down the FTC's recent ruling banning fake reviews and testimonials, a game-changer for the moving industry. Discover why honest reviews matter more than ever and how this ruling impacts moving companies, from potential fines to damage in trust with clients. Christina covers what practices are now prohibited—like buying reviews or supp...

Send us Fan Mail In this episode of the Lift Your Moving Marketing Podcast , Christina Hawkins sits down with Josh Wheeler, a Facebook Ads expert from Results Driven Marketing, to discuss how moving companies can leverage Facebook (Meta) ads to boost their business. Josh shares valuable insights from his 15 years of experience working with companies on their Facebook and Instagram ad strategies. T...

Send us Fan Mail In this Lift Your Moving Marketing Podcast episode, host Christina Hawkins sits down with Zane Ponsetti, the mastermind behind Wildcat Movers and Pro Mover University. Zane shares his journey from starting with a single truck to running a thriving moving company with 13 trucks—all while managing operations remotely from Durango, Colorado. They dive deep into the challenges of scal...

Send us Fan Mail In this episode, Christina interviews Lyn Askin, a Certified EOS Implementer® and CEPA®, to explore how the Entrepreneurial Operating System (EOS) can transform moving companies. Lyn explains the core components and benefits of EOS, addressing common challenges faced by the moving industry and illustrating how EOS can help set and achieve business goals, improve leadership roles,...

Send us Fan Mail In this episode of "Lift Your Moving Marketing," host Christina Hawkins describes the crucial differences between marketing CRMs and operational CRMs for moving companies. Discover how operational CRMs like SmartMoving and MoverBase streamline day-to-day activities while marketing CRMs focus on nurturing leads, building customer relationships, and enhancing your marketin...

Send us Fan Mail Join host Christina Hawkins as she shares guerrilla marketing tips tailored for new moving company owners. Discover cost-effective strategies to build your business foundation, enhance customer service, and grow your network. Tune in for actionable advice and start your journey to success! Thanks for catching the Lift Your Moving Marketing podcast. THE show for moving businesses....

Send us Fan Mail In this episode focuses on a critical aspect of running a Google ad campaign: the significance of patience. Join us as we explore why giving your Google ad campaign enough time to mature is crucial for achieving the best results. Thanks for catching the Lift Your Moving Marketing podcast. THE show for moving businesses. Christina has 25+ years in the digital marketing industry and...

Send us Fan Mail In this episode, host Christina discusses with Houston realtor Jennifer Bartlow the significant relationship between real estate agents and moving companies. Jennifer highlights the importance of trust and personal connection, advocating for moving companies to engage more directly with realtors through events and personalized service strategies. She also offers practical advice o...

Send us Fan Mail I dive deep into the essentials of crafting effective landing pages specifically tailored for moving companies. I"ll share key strategies to enhance conversion rates, including optimizing headlines, utilizing authentic visuals, and perfecting calls to action.  Thanks for catching the Lift Your Moving Marketing podcast. THE show for moving businesses. Christina has 25+ years i...

Send us Fan Mail This episode delves into how AI can streamline processes, increase profitability, and improve customer interactions for moving companies. Our guest, Jonathan Mast, and I run through practical ways to integrate AI into your business model to gain a competitive edge. Whether you're involved in the moving business or simply interested in AI's role, this episode provides val...

Send us Fan Mail In this episode of the Moving Up podcast, Christina Hawkins differentiates between landing and service pages in marketing for moving companies.  Thanks for catching the Lift Your Moving Marketing podcast. THE show for moving businesses. Christina has 25+ years in the digital marketing industry and spent 10 years in Logistics as part of the Defense Department. Get Your FREE Lead Fl...

Send us Fan Mail In this episode of the Moving Up podcast, Christina Hawkins discusses the importance of optimizing website user experience (UX) for better customer engagement and conversion. She highlights the need for fast loading times, intuitive navigation, and clear content that directly addresses customer needs while ensuring accessibility for all users. These enhancements are essential for...

Send us Fan Mail In this episode of "Lift Your Moving Marketing," we uncover the top five uses of ChatGPT to boost lead generation for moving companies. Discover how personalized support, automated FAQs, tailored marketing, content creation, and feedback analysis can transform your marketing strategy. Tune in to learn how to leverage AI technology to elevate your moving business. Thanks...