Lifestyle Business School

Newsflash! Trying to "funnel" hack or duct tape random strategies you see other "successful" course creators implementing online is NOT a course creation strategy ;) Just ask Leanne Hughes, an international facilitator, trusted advisor and speaker who loves helping consultants book out five more workshops, for every workshop they deliver. In this podcast episode, we discuss how Leanne has helped m...

Wondering how you can get PAID to create your online course, without all of the "stuff" that comes along with a big, complicated live launch? That's exactly what our Launchpad client, Alyce, did to validate her copywriting course Bossy. Copy College (and banked $10k in the process!). Even better, she did it all in less than 24 hours - not a bad day at the office! In today's podcast episode, we cha...

Curious how endo dietician Christie went from 0 to $35k in course sales in her brand new digital course business in less than six months - without a big audience, complicated funnels or multiple launches?  In this podcast episode, we cover:  The catalyst for Christie deciding to scale back her 1:1 work and build a digital product; Her reservations around delivering a valuable transformation that D...

❌ Unpopular Opinion: Not EVERYONE is cut out to be a course creator (despite what the online gurus might tell you).  In my experience, there are a number of attributes that define whether you're cut out for online courses, or whether you might be better suited to being a service provider.  In this podcast episode, we break down five top attributes required to be a successful course creator. Full...

Online course math is simple. But, of course, we’re human and so we lovvvve to overcomplicate it. The quickest way to know if your online course promo was successful is THIS: Drive at least 100 people to your offer page (200 - 300 is better). For every 100 eyeballs, aim for 1 - 5 sales. It's that simple, and that hard! In this episode, we break down how to reverse engineer your online course succe...

In this throwback episode, I share how I swapped clients for courses.   ------- Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com

This is our final day of our five day series of free Course Creation Classes.  --------- Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com

Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com

Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com

Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com

Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com

"I want to create an online course because I want passive income".  Have you heard that?  Or, have you heard the online gurus telling that this is the ultimate end game on an online course?  Because, I have.  Our group coaching program, Launchpad, teaches people how to create, launch and scale an online course - or improve and scale one they already have. It's a 12 month, high level group coaching...

"Grow your email list" - they say. Which is FINE, until you're trying to cobble together lead magnets, landing pages and an ads budget to do exactly that, only to find that your list grows by a couple of new subscribers a days (if you're lucky).  If you have an online business, you already know that growing an email list is one of the MOST encouraged revenue-generating activities for your business...

If you've ever launched an online course in the past, you'll be familiar with the launch rollercoaster.  And if not, let me give you the cliff notes because trust me, if creating and launching an online course is on your radar at ALL it's better to be armed with insights into what is to come - and NO-ONE is immune. Full show notes for all episodes can be found at https://thecoursecartel.com/podcas...

Curious how Dee was paid - the tune of $10,000 - to create her online course (without webinars, launching or funnels?) Dee is the owner of Her Soulful Success, and in just a couple of months in our Launchpad program used our Foundation Student Fill Up Formula to do just that. Her Online Boss Builder flagship course teaches service providers how to scale to $100k in their first year of business. In...

“How should I price my online course?” “CHARGE YOUR WORTH”, they say. Ever heard this? I have, over and over and over. It’s problematic in most business situations (to say the least), but ESPECIALLY in the context of online courses. Let’s break down why ‘charging your worth’ is the WORST possible advice to follow when it comes to setting a price for your online course, and three things you should...

Which comes first – the chicken, or the egg? It’s an age-old conundrum, and I know it sure as hell baffled me for a good 20 years or so. All chickens hatch from eggs > All eggs are laid by chickens > and around and around it goes. The new age, 2021 equivalent of chicken and egg in the online course world, is this: Which comes first – the audience, or the course? Let’s dive on in. Full show n...

Oh hey. It's me. Stevie. I’ve only been dark on social media, podcasts, and inside of your email inbox for the past four and a bit months.. but, HEY! I’m baaaaack. Pops up like nothing ever happened I was going to slide back into your eardrums with a tactical podcast on all things pricing strategy for online course, but, of course, that wouldn’t quite be addressing the BIG, FAT question clogging u...

Want to create a course, but have no idea how to take your ideas and know how and craft it into a KILLER course that you're really damn proud of, that sells like hotcakes AND that generates results for your students too? It all comes down to this ONE thing.  IMPORTANT! I'm hosting an exclusive, invite only private training this coming Thursday, 3 December (AUS time) for people interested in workin...

The FIRST big question you might be asking if you've ever thought of creating and launching an online course is is like.. which TOPIC should I choose? If course creation has been on the cards for you for a while but fear, overwhelm and "which topic should I run with" has held you back til now, I'm breaking down EXACTLY how to choose a profitable online course topic both you and your students will...

"What is the best way to sell my online course?" - says every aspiring course creator, ever. I've tried live launches, evergreen sales funnels, and everything in between, and I have a strong opinion. Want to know which method I recommend? Let's dive in! Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/ -------- Want more? Here’s how we can help you: Enjoy this c...

Happy birthday to me! Happy birthday to me! Happy birthday to Stevie Says Social! Happy birthday to me! A big three years old today. Out of the toddler years. Standing on my own two feet. And finding my way in the (big, bad, amazing) online marketing world. And, what a wild ride it's been. This year in particular brought a unique set of challenges as I juggled motherhood and business for the first...

"Do I need a big audience to launch an online course?" This is hands down the most common question that service providers have been considering swapping clients for courses. And it's a valid one, especially if you're considering launching an online course with a tiny audience or non-existent email list (I mean, who has time to 'grow an audience' when you have a full roster of clients to contend wi...

Stuck spending late nights googling which course platform or tech you need to create an online course? If you're still 'thinking' about creating an online course but you haven't yet gotten started, my guess is that the answer is yes. Obsessing over online course tech and software is one of the biggest blocks that stop people from getting started. It's course-procrastination at its finest! Let me o...

"I don't have time..." - says everyone, always. We're all busy. Ten busy. Throw a business and kids into the mix and you can dial that baby up to eleven and beyond. But there's one thing I know for damn sure: doing the same thing over and over and expecting a different result isn't going to change that for you. Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/ -...