Lifestyle Business School

💣Truthbomb — the LAST THING YOUR FUTURE STUDENT NEEDS IS MORE INFORMATION. “Say whhhaaaa?!”, I hear you say. Yep, it’s true. In case you haven’t noticed, it’s currently 2022 and we are SWAMPED with more information than we can poke a stick at. Literally, just about everything we could ever possibly want to know is just a Google search away (I actually feel for the people who used to do pub trivia...

If you don’t have an offer that sells, you don’t have a business — you have a hobby. Full stop, end of story. Your offer is the most critically important element of your course business, and yet it is so often overlooked in favour of.. well, everything. Although sliiiightly exaggerated, here are some of the things we see: ❌ “I’ll spend two months creating my course; and then start talking on soci...

Want to know how Sherrie achieved our highest EVER launch result in her first digital course launch? Sherrie Storor holds the title for the highest conversion rate of any digital course that has been birthed through Launchpad. There are many qualities that are required to be a successful course creator, and boy does Sherrie embody them. Sherrie generously and authentically shares her experiences f...

One thing I know for sure? That we’re all busy. Overwhelmed. Madly trying to maintain a business, often raise children, juggle a social life, fit in self care, work on our personal development, post on social, build our digital empire.. and, phew. It feels exhausting just talking about. I’m no different. And yet, in the past month? I have onboarded two full time staff members in my business, onboa...

“BUT I DON’T FEEL LIKE IT TODAY!!!” - Says everyone, always, when their motivation wanes. But, what if we told you that being MORE motivated is the LAST thing you need when it comes to marketing your business? There are so many moving elements when running a business, from balancing your books, business plans, hiring staff members, financial planning and paying bills. Yet we never use the phrases...

Want a quick $10k cash injection into your digital product business? Stuck on how to make it happen without a big, fancy launch? I hear you. Sometimes, it can be hard to see the forest for the trees and objectively see the potential for more income sitting right in front of you! So, here are 13 lucky ideas for additional income to the tune of a few thousand dollars 💸 There’s nothing unlucky about...

Worried about launching a digital product and hearing crickets? 🦗 Or perhaps you have launched in the past, and despite all of your hard work the outcome fell well below your expectations? The fear of launching-and-flopping is real, and it often holds us back from starting, or results in us ‘giving up’ far too soon. In today’s podcast episode, we’re answering the question — “My launch flopped — n...

As a digital course and program creator with hundreds of people in my flagship program, Launchpad, and my digital courses combined, I have learnt a thing or two about the critical importance of setting boundaries over the past four years. For so long, I was a yes girl. I accommodated every client request, I ignored my own contract terms and conditions simply because I was asked to (or sometimes, l...

Do you struggle to create content consistently? Have a habit of getting bursts of inspiration, and then fall off the hamster wheel entirely? Do you wonder how OTHERS manage to keep up with a consistent weekly content system when they’re juggling a million competing business and life priorities? Do you wish someone would just give you a simple damn system that works? In today’s podcast episode, I s...

Do you KNOW you should be showing up on social media, but struggle to do it consistently? Several times over the past 18 months, that is the EXACT situation that I have found myself in. I know the Instagram rhetoric is to show up, be visible, blah blah.. but honestly? Sometimes it feels hard and heavy, and I think it’s okay to acknowledge that. In today’s podcast episode, I cover the six reasons t...

Still blaming your lack of engagement, follower count or 'that damn algorithm' for the crickets chirping in your business bank account? We gotta talk ;) Give it to me straight — how many SALES did your current marketing efforts net you last week? Specifically. My guess? Either you have no idea, you’re not entirely sure because you can’t track it or, goose egg. Not ideal when the whole reason you’r...

If you’re a service provider, coach, expert or course creator who needs a simple, effective system for effortlessly ascending your social media followers, email subscribers and audience into your offers, and finally generate the income and impact in your business that you desire and DESERVE to be making — this episode is for you. We walk you through the same strategy we’re now using within our own...

Want sales? You need leads first. But, you already know that, right? So, you’re madly posting x3 times a week on Instagram, recording weekly podcasts and growing an email list of subscribers you desperately hope will one day buy. Little by little, your audience grows. Yay! But then, the next hurdle — MY LEADS AREN’T BUYING! Ahhh, yes. It’s a common conundrum. Like the course creator who spends $3,...

“What is an ascension model, and why do I need one?” - said, well, basically no-one ever (because everyone is far too obsessed wondering how to get more engagement on Instagram). Well, everyone - it’s time to start asking better questions, because the truth is? An ascension model is HOW you take all of your fluffy followers and email subscribers (you know, the ones that you spend hours creating CO...

Let me give it to you straight. Last year was a doozy in the online marketing world, and quite simply? Things got harder. Like, WAY harder. Times have changed. The world has changed. And no longer can we rely on the same old marketing rhetoric and “basic bitch” tips and strategies being peddled all over Instagram to build profitable, sustainable businesses for the long term with impact. So the que...

I bet you've heard some of these things: “You don’t own your social media platforms!” “Build a list of email subscribers!” “You need a lead magnet to grow your list!” “Email is the highest converting platform for sales!!!” I have, because it seems that every online marketer out there says them! And let me say, it IS sage advice, but it begs the question — how on EARTH does one turn a measly email...

You know you should be growing your email list. Maybe you already have a random freebie collecting dust somewhere on your digital shelves. But actually taking it seriously? Well, it feels overwhelming, there's a million other things to do and if you're honest - it currently sits at about #1,031 on your priority list of business to dos. What if I told you that the RIGHT lead magnet is the gateway t...

Want to know how Nicki and Vicci made $120k in less than 7 days with an "industry first" course idea?  From a Wildly Successful nature play business to a digital course teaching others how to create their OWN Wild Play business, Nicki and Vicci had a truly life and business changing first launch inside of our flagship program Launchpad last year, and they are now positively impacting not only the...

Newsflash! Facebook ad costs are rising. Online marketing is getting more complicated and more convoluted with every algorithm change and Google/IOS update. And yet, the more things changes.. the more, it seems, they stay the same.  In today's podcast episode, I talk to Laura Higgins at Lala Social Club all about why organic content in 2022 is more important than ever, and how to make it work for...

 Wondering what a first time course launch looks like -- the good, the bad and the nerve-wracking? In today's podcast episode, Lexie breaks down her very first webinar launch inside of our Launchpad program. She had been thinking about creating a digital course for two years, but had put it off because it felt like Mount Everest 🏔 In her time in Launchpad, she has validated her flagship course, Co...

I was going to call this "How to beat the Instagram algorithm in 2022?", because I knew it would go viral.  Give the people what they want, as they say. But, here's what I REALLY believe to be true.  If you want to beat the algorithm in 2022, you're doing it wrong.  Seriously. Eff the algorithm.  As business owners and course creators, here's what to do in 2022 on Instagram to sell more stuff.  Be...

The ingredients required to be a successful course creator involve a happy marriage of three things - strategy, mindset and action. In today's podcast episode, we explore how our Launchpad client Katie Hokin used each of these three key ingredients to quite literally manifest $50,000 in course sales in 6 months - with a tiny audience, a newborn, a toddler and a brand new business to boot.  Katie H...

I'm not sure 2021 has been the year everyone hoped it would be. In the wake of the C-Word in 2020, many of us were hoping for a calmer 2021, perhaps a sense of things "getting back to normal". Oh, how NOT normal 2021 has turned out to be.  On a personal note, 2021 has been a year of work.  The set up and scale of my group coaching program Launchpad has been a full time job since its foundation rou...

WARNING: Instagram is a fab tool, but there are also plenty of tools on Instagram using it to try to be fab (I was pretty proud of this lame quote 🤣) In today's podcast episode, we are discussing the decision making parameters I use when deciding which coaches, suppliers and service providers to engage in my business. Overall? Be careful; not everyone is who and what they seem. Do your research,...

Creating a digital course for travel agents in the middle of a pandemic which left the entire industry on its knees is NOT exactly the 'ideal' circumstances in which to start a business, and yet it is exactly what Steph successfully did in 2021 (and with a tiny audience and email list to boot!) In today's podcast episode, Steph and I talk about: The challenges Steph faced attempting to create a di...