Bill Schick FCMO

LifeSci Continuum with Bill Schick

Science EN ↓ 43 episodes

I'm a Fractional Chief Marketing Officer for life science companies and I help them accelerate product adoption & make marketing work. This is LifeSci Continuum, where we explore the unbroken sequence of innovation, strategy, & growth in the life sciences industry. Join us as we explore the insights and experiences of founders, product managers, commercialization leaders, & marketing pros in the field. Discover the strategies & tactics that have worked for them, hear about their challenges and triumphs, and gain valuable knowledge to help your company thrive. From commercialization to full li...

Author

Bill Schick FCMO

Episodes

How to Bring Pharma to Market by Mastering Brand, Story, and Value | Nara Daubeney 27.03.2025 31:14

Follow Bill: https://www.linkedin.com/in/founderandcdo/ Contact Bill: https://meshagency.com/lets-connect/ Video Podcast: https://www.youtube.com/@BillSchickFCMO Audio Podcast: https://www.buzzsprout.com/2380430 Contact Nara Daubeney: https://www.linkedin.com/in/nara-daubeney/ _______________________________ Timestamps: 00:00 Intro 01:31 About Nara Daubeney PhD 04:25 Nara Daubeney’s Motivation 06...

What Are The 5 Stages of Buyer Awareness in the Life Sciences? 20.12.2024 27:46

Follow Bill: https://www.linkedin.com/in/founderandcdo/ Contact Bill: https://meshagency.com/lets-connect/ Video Podcast: https://www.youtube.com/@BillSchickFCMO Audio Podcast: https://www.buzzsprout.com/2380430 How to Tailor Your Messaging to Each Awareness Stage and Accelerate Your Life Science Sales: “Marketing doesn’t work for us.” Yeah, I hear that all the time. Honestly though, half the tim...

How (and Why) to Maintain a Customer-Centric Focus When Planning Your Exit | Glenn Hanner 08.11.2024 28:18

Follow Bill: https://www.linkedin.com/in/founderandcdo/ Contact Bill: https://meshagency.com/lets-connect/ Follow Glenn: https://www.linkedin.com/in/glenn-hanner-632291a/ Video Podcast: https://www.youtube.com/@BillSchickFCMO Audio Podcast: https://www.buzzsprout.com/2380430 In this episode of LifeSci Continuum, I'm thrilled to reconnect with Glenn Hanner as we dig into a critical challenge t...

Life Science Marketing Agencies Exposed: Top Secrets Revealed | Marc Frechette 11.10.2024 35:02

Follow Bill: https://www.linkedin.com/in/founderandcdo/ Contact Bill: https://meshagency.com/lets-connect/ Video Podcast: https://www.youtube.com/@BillSchickFCMO Audio Podcast: https://www.buzzsprout.com/2380430 Follow Marc: https://www.linkedin.com/in/digitalmktggeek/ This is the chat life science marketing agencies don’t want clients to watch. In this episode of LifeSci Continuum, I'm join...

Get More Leads with Customer Value Journey Mapping | Kathleen Mitchell 04.10.2024 17:11

Follow Bill: https://www.linkedin.com/in/founderandcdo/ Contact Bill: https://meshagency.com/lets-connect/ Follow Kate: https://www.linkedin.com/in/canadiankate/ Video Podcast: https://www.youtube.com/@BillSchickFCMO Audio Podcast: https://www.buzzsprout.com/2380430 In this episode of LifeSci Continuum, I'm joined again by Kathleen Mitchell as we dive into B2B content mapping and how to alig...

How to Start a Life Science Company: Busting 3 New Founder Misconceptions | Karthik Ramachandran 27.09.2024 35:21

Follow Bill: https://www.linkedin.com/in/founderandcdo/ Contact Bill: https://meshagency.com/lets-connect/ Follow Karthik: https://www.linkedin.com/in/kansasbioengineer/ Video Podcast: https://www.youtube.com/@BillSchickFCMO Audio Podcast: https://www.buzzsprout.com/2380430 In this episode of LifeSci Continuum, I'm joined by Karthik Ramachandran, a Biotech Executive and Co-Founder of Likarda,...

How To Use Voice of Customer to Differentiate Your Medical Device | Glenn Hanner 19.09.2024 36:05

Follow Bill: https://www.linkedin.com/in/founderandcdo/ Contact Bill: https://meshagency.com/lets-connect/ Video Podcast: https://www.youtube.com/@BillSchickFCMO Audio Podcast: https://www.buzzsprout.com/2380430 In this episode of LifeSci Continuum, I’m joined by Glenn Hanner, FCMO and experienced marketing leader in the industry to explore how life sciences companies can tap into the power of sto...

How Building an Online “University” Led to Record-breaking Medical Device Growth | Marc Frechette 06.09.2024 1:01:50

Follow Bill: https://www.linkedin.com/in/founderandcdo/ Contact Bill: https://meshagency.com/lets-connect/ Video Podcast: https://www.youtube.com/@BillSchickFCMO Audio Podcast: https://www.buzzsprout.com/2380430 Follow Marc: https://www.linkedin.com/in/digitalmktggeek/ About Marc: Marc is a veteran digital marketing and communications professional with a proven record in medical devices, consumer...

Using Omnichannel Marketing to Launch Your Digital Health Product | Kathleen Mitchell 06.09.2024 34:38

Follow Bill: https://www.linkedin.com/in/founderandcdo/ Contact Bill: https://meshagency.com/lets-connect/ Video Podcast: https://www.youtube.com/@BillSchickFCMO Audio Podcast: https://www.buzzsprout.com/2380430 Follow Kathleen Mitchell: https://www.linkedin.com/in/canadiankate/ About Kathleen: She is a Strategic marketing executive with 20+ years of experience leading growth and innovation across...

Tackling The Biggest Life Science Product Marketing Challenges | Bill Schick 26.08.2024 17:19

How to Grow by Creating a Culture of Leadership in Your Life Sciences Company | Dr. Russ Ouellette 26.08.2024 59:03

Follow Bill: https://www.linkedin.com/in/founderandcdo/ Contact Bill: https://meshagency.com/lets-connect/ Video Podcast: https://www.youtube.com/@BillSchickFCMO Audio Podcast: https://www.buzzsprout.com/2380430 Follow Russ on LinkedIn: https://www.linkedin.com/in/russouellette/ Russ's Podcast: https://www.youtube.com/@RussOuellette @RussOuellette In this episode, I’m joined by Dr. Russ Ouel...

The Keys for Building High Performance Life Science Teams | Kate French 22.08.2024 22:21

Without two important team traits, your team might be missing their mark. On this week's episode, Kate French joins us to talk about her experience working with engineering and what goes into building effective, high-performing teams in your life sciences company. Follow Bill: https://www.linkedin.com/in/founderandcdo/ Contact Bill: https://meshagency.com/lets-connect/ Video Podcast: https:/...

Preparing for your Life Science Product Launch | Christi Unger 22.08.2024 30:37

Launching a product is a rollercoaster for product managers and marketers. But jumping in right before the finish line is a different type of ride. In this episode, we are joined by Christi Unger as we discuss her experience launching life-science products and the lessons she learned. Follow Bill: https://www.linkedin.com/in/founderandcdo/ Contact Bill: https://meshagency.com/lets-connect/ Video P...

Forecasting your Exit (as a Life Science Company) | Dave Iannetta 22.08.2024 22:27

When it comes to product launches, we tend to hyperfocus on just simply getting everything to launch and we tend to leave the exit strategy to the end. On this episode of LifeSci Continuum, we are joined by David Iannetta as we learn that it is truly never too early to start preparing for your exit. Follow Bill: https://www.linkedin.com/in/founderandcdo/ Contact Bill: https://meshagency.com/lets-...

Win Life Science Product Management with Data and A Strong Business Case | Kate French 22.08.2024 21:35

Follow Bill: https://www.linkedin.com/in/founderandcdo/ Contact Bill: https://meshagency.com/lets-connect/ Video Podcast: https://www.youtube.com/@BillSchickFCMO Audio Podcast: https://www.buzzsprout.com/2380430 Follow Kate: https://www.linkedin.com/in/katherine-king-french-pmp-b14a7716/ In this episode, I’m joined by Kate French to explore the critical process of business case development in the...

Product Management Basics (for Life Science Companies) | Jim Dembkoski 04.08.2024 59:37

On this episode, we are joined by Jim Dembkoski who is bringing 15 years of product management advice to the table. Join us as we discuss how Jim got into Product Management and the key lessons he learned along the way. Follow Bill: https://www.linkedin.com/in/founderandcdo/ Contact Bill: https://meshagency.com/lets-connect/ Video Podcast: https://www.youtube.com/@BillSchickFCMO Audio Podcast: htt...

Go Above & Beyond with Your Next Medical Device Launch (or Exit) | David Iannetta 04.08.2024 46:56

You might be thinking about highlighting the features and benefits of your medical device. Well, David Iannetta joins us to talk about how looking past the status quo could be the X-Factor for your next Product Launch (or Exit). Follow Bill: https://www.linkedin.com/in/founderandcdo/ Contact Bill: https://meshagency.com/lets-connect/ Video Podcast: https://www.youtube.com/@BillSchickFCMO Audio Po...

Welcome to LifeSci Continuum with Bill Schick | Podcast Introduction 04.08.2024 2:14

Kicking off the LifeSci Continuum, we are going to cover almost every aspect of Commercialization and product life cycle stage. From Launch to Exit, we go deep with expert interviews, tips, shortcuts, and best practices to help you level up. Follow Bill: https://www.linkedin.com/in/founderandcdo/ Contact Bill: https://meshagency.com/lets-connect/ Video Podcast: https://www.youtube.com/@BillSchick...