Life Insurance Academy

Life Insurance Academy Podcast

Business EN ↓ 335 episodes

Are you new to the life insurance sales industry?...or have you been struggling to find your footing and develop real sales growth and profitability in your career? Perhaps you are an independent agent who's gotten some traction but are hitting some roadblocks and now you are ready to take your business to the next level. The LIA Podcast is a life insurance sales show brought to you by some good guys who are really great at what they do. Not only is their focus is on agent development, sales training, performance and success, they also place an extremely high value on client care and always do...

Author

Life Insurance Academy

Category

Business

Podcast website

liapodcast.org

Latest episode

Jul 8, 2026

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Episodes

The Closing Checklist: Determine Your Pricing Strategy (Ep.33) 26.08.2020

This week we continue in part 2 of our 3 episode series on closing as we discuss addressing affordability, the different pricing strategies, and how to determine the best one to use. Visit https://liapodcast.org/ep33 for more info and show notes.

The Closing Checklist: Building Value (Ep.32) 19.08.2020

This week, we kick off a new series on the things you must do to close your sale. In this first episode, we discuss when to close and how to build value during your close. Visit the show notes page for more information and episode outline: https://liapodcast.org/ep32

What to Look for in an IMO for Maximum Profitability (Ep.31) 17.08.2020

Finding the right organization to support your career goals is important. In today's episode, we talk about the mosts important things to evaluate these organizations by and what to look out for. Visit the show notes page for more information: https://liapodcast.org/ep31

The Key to Productivity and Efficiency in Insurance Sales (Ep.30) 05.08.2020

We discuss agent Mckinley's question in this week's episode on productivity and efficiency in life insurance sales. Learn the best practices so you can make the most impact with your time AND have time for lunch. Visit the show notes for download links to resources we mentioned and links to other episodes: https://liapodcast.org/ep30

In Sales, The Conversation is the Relationship with Susan Scott (Ep.29) 29.07.2020

We had the privilege to interview best selling author Susan Scott on this week's episode where we discuss how to have fierce conversations with our clients to build the relationship and find the real need. This incredible episode dives into the principles that Susan teaches in her book Fierce Conversations and some practical takeaways and questions that we can apply to our sales process. Make sure...

In Sales, The Conversation is the Relationship with Susan Scott (Ep.29) 29.07.2020

We had the privilege to interview best selling author Susan Scott on this week's episode where we discuss how to have fierce conversations with our clients to build the relationship and find the real need. This incredible episode dives into the principles that Susan teaches in her book Fierce Conversations and some practical takeaways and questions that we can apply to our sales process. Make sure...

How to Increase Your Sales by Converting Liars to Buyers (Ep.28) 22.07.2020

Agents receive a plethora of objections, stalls, and lies at the door and throughout the sit. On today's show, we dive into the lies that people tell us as life insurance agents, why they do it, and what you should do to move past and uncover the truth. Listen to the end to learn about an agent resource and exciting upcoming episode. Visit https://liapodcast.org/ep28 for show notes and a downloada...

How to Invest in Your Business During an Economic Crisis (Ep.27) 15.07.2020

As business owners, it is important to approach our businesses with the attitude of an investor. If we approach it as spenders, we will always look at the price tag trying to determine if X is worth the cost. Today we are talking about why it is important to invest in your business and some practical ways to do so. Visit liapodcast.org/ep27 for show notes and agent resources.

The Uncomfortable Conversations That Will Radically Change Your Career (Ep.26) 08.07.2020

If you've listened to more than one or two episodes of this podcast, then you'll know we often cover the importance of developing trust, need, and desire in the sales process. In today's episode, we discuss one of the biggest reasons agents struggle in this area: the ability to have tough, authentic conversations with clients. Listen to learn why you need to have these discussions, mistakes agents...

The Secret to Unlocking Opportunity with Every Client! (Ep.25) 01.07.2020

In this special episode, guest host Jennifer Maxwell joins us for a discussion on how we as agents can use DISC to quickly identify who our clients are and how to better communicate with them over the course of the sit. Jennifer conducted a great training with our team last year so we'll also share some war stories from the field and how we've been able to apply this to our own business. Visit lia...

Don't Be a Shady Life Insurance Agent (Ep.24) 24.06.2020

Life insurance sales is a respectable, notable career that allows people to make a difference in the lives of families across the nation. There are, however, some agents that don't always uphold the highest ethics - whether knowingly or not. This week we dive into some of the nefarious ways that life insurance agents put their own needs above their client's needs and how to make sure you're stayin...

Episode 23: Understanding This One Thing Can Transform Your Sales Career 17.06.2020

Almost every top producer we've talked to has taken the time to figure out this word and how it applies to their sales career. It's a word that is a cornerstone to our team and our business and that word is why. Why do we get up everyday and pursuit this opportunity called life insurance sales. Learn the why behind the why, how to uncover your why, and how to apply it to your every day activity.

Episode 22: The Timing & Transitions of Life Insurance Sales 09.06.2020

In this episode, we discuss an audience submitted topic around the timing and transitions of the sale. Most people would agree that you have to build rapport before you can make the sale but how long should you spend building this rapport and how do you make a smooth transition to your presentation. Furthermore, how long should your presentation be? Listen in as the guys weigh in to answer these q...

Episode 21: The One Thing You Must Do to Increase Your Sales by 50% 27.05.2020

There are many things an agent can do to grow in their career in life insurance sales but on today's show, we talk about a key daily activity that will surely increase your sales. On this episode, we dive into the importance of knowing your numbers, what numbers to track, and how to decipher them so you can grow your business. We also give an overview of an agent resource that will help you in thi...

Episode 20: The New Normal for Life Insurance Agents 20.05.2020

The transition back to work will be the start of a new normal for our country but also our industry. In this episode, we outline some best practices for agents to be successful while keeping their client's and their families at the forefront.

Episode 19: Three Personal Traits You Need for Life Insurance Sales 13.05.2020

As American's transition back to work, many are left searching for a new career path. In this episode, we discuss the 3 characteristics you need if you're considering a life insurance sales opportunity. For more information, visit liapodcast.org/ep19. For more information and cliff notes of each episode, visit liapodcast.org. The Life Insurance Academy Podcast takes you out of the classroom and in...

Episode 18: Top Three Ways to Close More Life Insurance Telesales! 06.05.2020

Over the past 5 episodes, we've covered the adaptations an agent needs to make to be successful during the transition from face-to-face sales to telesales. In this episode, we answer agent submitted questions around this topic and how to close more sales over the phone.

Episode 17: The Best Insurance Carriers for Telesales - Part 2 29.04.2020

This week, we wrap up our Hot List of the BEST final expense telesales carriers, their products, app process, & underwriting profiles. Listen to learn which carriers these are, why you should have them and how you can add them right away to your arsenal of tools to serve clients. For more information and cliff notes of each episode, visit liapodcast.org. The Life Insurance Academy Podcast takes yo...

Episode 16: The Best Insurance Carriers for Telesales - Part 1 22.04.2020

This week we discuss the elements that make an insurance carrier and their products good for telesales. We also dive into four specific carriers, their products, app process, & underwriting profile. Listen to learn what these carriers are and how you can get them in your tool arsenal of tools to serve clients. For more information and cliff notes of each episode, visit liapodcast.org. The Life Ins...

Episode 15: The Top Reason Agents Fail in Telesales 15.04.2020

In today's episode, we continue our series on making the transition from face-to-face sales to selling over the phone. Previously , we've talked about the techniques and tips to make you successful in telesales but there are also some things that can lead to failure in this approach. Today, we discuss one of the biggest reasons people fail during this transition and it's probably not what you thin...

Episode 14: How to Sell Life Insurance 
over the Phone! 08.04.2020

This episode, we'll be jumping back into the topic of telesales that we started on last week's show. If you missed episode 13 , make sure to go back and listen as we cover preparation for telesales, how to get more people on the phone, and how to establish credibility with the client. On this show, we're diving into how to make the sale including the components of a script, keeping control of the...

Episode 13: Making a Successful Transition from Face-to-Face Sales to Telesales 01.04.2020

In this month's audience submitted episode, we dive into a topic that many agents asked for: telesales. With the coronavirus (COVID-19) leaving many agents quarantined at home, we have to adapt as an industry and move from face-to-face sales to telesales. Join us as we start a series on how to successfully make the transition to telesales.

Episode 12: Must Have Insurance Carriers: Foresters Financial with Bruce Burak 25.03.2020

If you are an agent in the Mortgage Protection or Final Expense insurance markets there are going to be a lot of insurance carriers and products you can choose from to recommend to your clients and write business with. Today kicks off a series of carrier spotlight episodes that we will be doing over the next few months featuring some of the best and must have companies to not only give your client...

Episode 11: Mastering the Phone 18.03.2020

Don't discard a lead just because you can't catch them at the door. Listen to this episode to learn how to master the phone and set more appointments with clients for guaranteed sits. For show notes and resources mentioned in this episode, visit https://liapodcast.org/ep11 .

Episode 10: Mastering the Door Knock 11.03.2020

For many agents in Life Insurance Sales, sitting with clients and giving a presentation is key to making a sale but many agents struggle with even getting in front of the clients or into the client's home. Learn how to master the door knock in this episode and understand the mindset, approach, and dance of life insurance sales.

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