Life in Digital

Looking for insights on how to make recruitment and hiring more accessible and inclusive for everyone?  In the second episode of our  'Leading with Inclusion' series on the Life in Digital podcast we're joined by the brilliant Jennie Child, Founder of Balance, to talk about inclusive hiring for neurodivergent talent. Jennie shares what hidden barriers and unintentional biases can exist w...

Welcome to 'Leading with Inclusion', a new series on the Life in digital podcast that provides tangible tools and insights for diversity, inclusion and equity in the digital sector. In this series, we will be talking to industry leaders, experts and advocates who are driving change within their organizations and pushing for a more inclusive digital landscape. Our podcast started in the midst of th...

With third party data tracking on the decline, contextual targeting is on the rise. According to Statista , between 2020 and 2027, contextual advertising spending is expected to grow 13.3 percent annually. Kicking of 2023 with a brand new episode of our Life in Digital Podcast: The US Edition, Dan Bolter is joined by Erin McCallion, Chief Marketing Officer at GumGum, to discuss the trajectory of h...

In 2024, the number of people watching Connected TV will surpass the number of paying TV viewers, this presents a huge opportunity for the industry as spend of advertising is predicted to grow by 27.2% in 2023, up to $27 billion in the US. With predictions of double-digit growth through to 2026. “We’re at a critical junction where media companies are realizing, they need to do more…” On this week’...

“There are so many new creative formats emerging to get customers to interact, whether this includes QR codes or voice commands – there’s been a big surge within the CTV space.” On this week’s episode of the Life in Digital Podcast, Ed spoke with Sarah Lewis, Global Director of CTV, and Steve Filler, UK Country Manager, at ShowHeroes, to discuss the future of CTV within the Media and Publishing in...

“This is how brands can look at their own success, they don’t care so much about clicks, they care if they are occupying the space in your brain that leads you towards them when you need them”... This week on Life in Digital Podcast: The US Edition we hear from Tom Jenen, Chief Revenue Officer at Brand Metrics, for his second appearance on the podcast. Tom and Dan discuss brand lift, long-term gro...

“First-party data is everything in the future, that’s the first thing that broth brands and publishers need to understand” Our next guest of the Life in Digital Podcast: The US Edition is James Prudhomme, Chief Revenue Officer at Optable, to discuss all things about first-party data, data clean rooms, and how the US is adopting these practices. James Prudhomme: www.linkedin.com/in/jamesprudhomme T...

*Trigger warning - traumatic birth* Nothing can prepare you for a difficult birth and our next Life in Digital podcast guest, Natalie Dawson, Strategic Agency Sales Director at The Ozone Project, shared the trauma she experienced giving birth to her beautiful son, who was born with William’s Syndrome, and her journey back to work where she continues to grow and the lessons she is bringing now she...

49% of consumers today who depend on influencer recommendations to make purchasing decisions. “The future is so wide open for partnerships… the more success brands have, the easier it’s going to be for other brands…” Our next guest of the Life in Digital Podcast: The US Edition is Todd Crawford, VP of Strategic Initiatives and Co-Founder of impact.com to discuss the partnership economy, micro-infl...

Our Life in Digital Podcast has gone Stateside! Hear from our VP, North America, Dan Bolter as he hosts leaders from the digital space. New Episodes every month - subscribe to be the first to hear.  Hosted by Sphere Digital, the specialists in placing marketing, sales, analytics, product & creative talent globally www.spheredigitalrecruitment.com

“Everyone chases engagement…that space is very crowded – why not look at disengagement?” On this week’s episode of the Life in Digital podcast, Ed spoke with Jahanzeb Alvi, Growth Director at Exit Bee to discuss consumer journeys, micro-moments and how Exit Bee uses this information to make valuable decisions and target consumers effectively when they are disengaged. As a start-up, Exit Bee have a...

On this week’s episode of the Life in Digital Podcast, Ed Steer is joined by Ben Dimond, Head of EMEA at Playground xyz to discuss the attention we pay to adverts, how this can be tracked, and, more importantly optimised for brands and advertisers. Ben shares the importance of attention rate on adverts in driving sales, and how this can be optimised. Playground xyz recently released a piece of res...

Advertising is “becoming people focused and humanised” as we move towards values led partnerships. Our next guest of the Life in Digital Podcast is Didrik Svendsen, CEO & Co-Founder of Tailify, who are shaping the world of influencer marketing, powered by science. Didrik shares how in only a few years, influencers will account for the largest job role globally and what that means for the futur...

“We’re seeing unparalleled growth” in the rise of programmatic and Out-of-Home. In our latest episode of the Life in Digital Podcast, we are joined by Dom Kozak, Head of Programmatic at JCDecaux, recent winner of the 2022 'Ad Tech Hero' award at  New Digital Age’s ‘NDA  Heroes Awards ’. Ed and Dom talk about the importance of relevance and how the future of seeing OOH ads in real time, i...

This week Ed is joined by Peter Wallace, SVP of Sales from GumGum to uncover how digital advertising technology is evolving and where the growth areas are for the industry in the years’ ahead. Peter goes into detail of how the combination of using creativity and contextualisation in advertising can add value and reach the targeted audiences without needing the use of cookies. He shares how attenti...

During a time where the Ad Tech industry has been disrupted due to cookies being banished in Europe and new legislations strengthening the protection of consumer data. It has ultimately forced brands and publishers to explore new ways of making use of their data sets without compromising consumer data privacy. James Prudhomme, CRO at Optable joins Ed on this week’s episode of our Life in Digital P...

“Almost 60 per cent of women regularly experience microaggressions at work”. To kick off 2022, we have a special bonus episode with Karen Carter, COO at Bloom. Bloom is a professional network for women in communications that champion women in all stages of their careers.  Ed and Karen go into depth on how industries can tackle unconscious gender biases, barriers women face to equality and shi...

Out of some $400 Billion of online ads, as many as 40% or approximately $160 Billion worth are seen by bots and not humans. That’s $160 billion of wasted advertising spend by brands! Our latest guest on this week’s episode of the Life in Digital Podcast is Justin Wenczka, CRO at Verasity. Verasity has a US patent to its Proof of View technology that detects and eliminates ad fraud and only records...

Our latest guest on this week’s episode of the Life in Digital Podcast, Yaroslav Kholod, Head of Programmatic at Admixer, brings insight into how the ad tech industry in Eastern Europe (CIS) has adapted to standardising their practices. Yaroslav talks about how important it is to have relations with publishers and advertisers when going global and how the SaaS DSP product is helping companies who...

Our latest guest on this week’s episode of the Life in Digital podcast, Nick Pinks, CEO and Founder of Covatic goes into depth on how personalisation can still be formed whilst prioritising consumer privacy. In this episode, Ed hears from Nick about the work Covatic are doing to tackle the industry shift by combining privacy and personalisation to create the perfect solution, discussing how the in...

The amount of pirate websites and apps is on the rise and it’s now easier than ever to find and consume content via channels that are engaged in IP crime. It’s estimated that the top pirate web domains earn around $7 million in ad revenue annually. In this week’s episode of the Life in Digital Podcast, Ed chats with Peter Szyszko, CEO and Founder of White Bullet, a software company which sits at t...

Diversity, inclusion, equality… it’s fast making its way to the top of the agenda for most businesses. However, more is still needed to be done to move the topics away from simply a box ticking exercise to one which drive positive change and involves everyone at every level across an organisation. In this week’s episode of the Life in Digital Podcast, Amy spoke with the incredible Jasmine Dotiwala...

In this week’s episode of the Life in Digital Podcast, Ed caught up with Matthew Newcomb, CEO of Inskin Media, the global leader in delivering unmissable and unforgettable digital advertising campaigns for brands. Throughout this episode, Matthew talks to Ed about how Inskin’s platform generates greater attention online for their clients, the role of creativity in effective brand campaigns and dri...

For anyone looking to grow their teams in the coming months and create a hiring process that centers around focusing on the right values and behaviours then this episode isn’t one to be missed. Amy speaks to Kitty Day, Head of Talent at A Million Ads, the personalisation experts who help their clients harness data to create personalised advertising with more context and relevance to better connect...

Effectively measuring brand lift, disruption to and by publishers in recent years, the need to deliver the right content to engaged audiences – the list of topics dominating the industry is a diverse one. In our latest episode, Ed’s joined by industry heavyweight Tom Jenen who’s currently working as Brand Metrics’ Chief Revenue Officer, but who’s also an experienced advisor and Director for a mult...