Life in Digital

The success of programmatic media selling in 2024 will rely on three key ingredients: mentoring, customer-centricity and expert curation. In our latest Life in Digital episode, we spoke to Charlie Patel, Revenue Partnerships Director (Global) at Multilocal, about how curation supports sustainability agendas - and much more. Charlie Patel: linkedin.com/in/charlieparkespatel Sphere Digital Recruitme...

Smart technology is making digital advertising more data-driven, automated, and responsive.     Grasping immediate impacts for brands and agencies, and how the tech-augmented future will unfold isn’t easy. But embracing each innovation in turn does help create deeper pockets of understanding, which add up to a better picture of the ecosystem and the ability to judge where it’s headed. That’s the p...

Retail media has become a go-to channel within the advertising industry over the last five years. But with larger retailers levelling out in terms of capabilities, where do we go from here? In our latest Life in Digital episode, we spoke to Alice Anson, Digital Media Director of Nectar360, a loyalty insights and media services agency, and owners and operators of Nectar, the UK’s largest loyalty pr...

In our latest episode, we spoke to Nick Morgan, CEO and Founder of Vudoo, the content transaction company and in-stream checkout pioneer. Vudoo operates in the commerce media space. Its in-stream checkout technology facilitates purchases within content, meaning shoppers can buy items seamlessly at the moment of inspiration and media owners can retain audience engagement. Sphere Digital Recruitment...

Want to learn more about how you can become a more responsible marketer and start to move the needle on sustainability in advertising? Listen to Hannah Mirza, Founder of the Responsible Marketing Agency, who reveals how to make your marketing more environmentally-friendly.  Hannah Mirza: https://www.linkedin.com/in/hannahevershed/ Responsible Marketing Agency: www.responsiblem.com Sphere Digital R...

Where AI is concerned, marketers and creators are understandably cautious about how fast technology is moving. But at the same time, they could be missing out on some big wins when it comes to time and efficiency.  In our latest episode of Life in Digital , Automated Creative Global Head of Creative Strategy Amy Wright discusses how AI is empowering marketers to improve the performance of campaign...

Join our host, Ed Steer, as he sits down with Paul Gibbins, Digital Sales Director (UK and South) at RTL AdConnect. RTL AdConnect is the global hub for leading premium media brands. With International Advertising Solutions, a global Total Video Inventory, they are the key to unlocking a total media: offer. Tune in to hear all about RTL Adconnect and unlocking brandsafe broadcast! Sphere Digital Re...

Sustainability has moved from a discussion point to a necessity in a very short time. Brands are under pressure from all sides to up their green credentials – whether regulators, investors, employees, or consumers. In this week’s episode, we speak to Vincent Villaret, CEO and Co-Founder of IMPACT+, a company that helps advertisers measure, reduce, and certify the impact of their digital campaigns....

Today’s episode features Jeff Ragovin, President at Fyllo. Fyllo are dedicated to driving superior results in a privacy-centric environment. Leveraging access to the world's most forward-thinking audiences and the most comprehensive contextual platform, Fyllo's cutting-edge advertising solutions are relied upon by Fortune 500 corporations and emerging brands alike to enhance their reach, o...

Today’s episode features Sarah Lawson Johnston, Chief Revenue Officer at Covatic, a trailblazer in helping media companies deliver addressable advertising while protecting personal data. Sarah was part of the early Covatic team that, as far back as 2017, bet on privacy becoming a make-or-break issue in online advertising. Its prescience paid off: Covatic counts Bauer and Comcast among its clients...

James Brown:  https://www.linkedin.com/in/james-brown-1095a35/ Earn It: https://youearnit.com/ Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital...

Rohan Castelino:  https://www.linkedin.com/in/rohancastelino/ IRIS.TV: https://www.iris.tv/ Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital lan...

Dean Nagib: https://www.linkedin.com/in/dean-nagib-b9325015/ Cedara: https://www.cedara.io/ Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their businesses are navigating the current digital lan...

Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product, and creative talent globally. Each episode of the Life in Digital podcast speaks to leaders in the digital sector about their expertise, experiences, and how their businesses are navigating the current digital landscape climate. Join our hosts, Ed Steer and Dan Bolter, every two weeks to be part of the conv...

Maximising Attention Across Mobile Adludio is a technology company driven by AI and it specializes in delivering premium mobile advertising. It does this through an end-to-end solution comprising creative concepts and can built media insights and analytics. 'We are about delivering interactive, sensory and gamified creative' Join us as we sit down with with Benjamin Arnold, President, Nort...

Join our host, Ed Steer as he sits down with Richard Ottoy, GM, EMEA at Sharethrough to talk about unique solutions which help advertisers drive attention, understanding human preferences and behaviours and reducing carbon emissions. Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast spe...

Collaboration. Culture. Growth. Three levers that all marketers need to hit in order to be successful. But with so much on their plates, how do they juggle it all and continue driving the business forward? Join us as we sit down with Cristy Garcia, Chief Marketing Officer at impact.com, to discuss how marketers can leverage partnerships for success, lean into periods of economic stability, and pla...

In the latest episode of Life in Digital, we’re joined by Vyde CEO and Co-Founder Sam Peters, to talk about the role of creativity in advertising, the power of conversational formats and how innovative technologies like Vyde can harness the power of AI to engage audiences – and drive attention. Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative...

Sustainability is more than just a buzzword in advertising - it’s the future of ad tech. And with the current economic climate, it’s key that businesses start making moves to not just future-proof their business, but also help create a more sustainable future for the industry.  Join us as we sit down with Susan Kravitz, Head of Commercial Operations, Americas, at SeenThis, to discuss how advertise...

The digital media landscape has changed beyond recognition in recent years, as publishers and advertisers strive to cut through the noise of up to 10,000 ads that bombard consumers every day. In the latest episode of our Life in Digital podcast, we’re joined by Adnami MD, James Upson, to discuss how high-impact advertising is making waves not only as a naturally engaging format, but is helping to...

As the world of sports sponsorships becomes increasingly complex, the power of data-driven insights and AI is more important than ever. In this episode of our Life in Digital Podcast: The US Edition, Dan Bolter is joined by Jay Prasad, Chief Executive Officer at Relo Metrics, to discuss the innovative strategies and best practices for optimizing sponsorship investments and retaining revenue in a c...

Join us as we discuss the critical role of sustainability in the advertising industry with Harvin Gupta, Head of Commercial Partnerships at Scope3. Discover how Scope3 is empowering advertisers to reduce their carbon footprint and contribute to a greener future.   Harvin Gupta:  www.linkedin.com/in/harvingupta/ Scope3:  www.scope3.com Sphere Digital, are specialists in placing marketing, sales, an...

As the talent landscape evolves, inclusive recruitment is becoming a top priority for companies looking to create diverse and inclusive work environments. In this episode of our Life in Digital Podcast: The US Edition, Dan Bolter is joined by Cynthia Gomez and Jennifer Nickrenz, Global Senior Talent Parters at Taboola, to discuss the strategies and best practices for attracting and retaining top t...

As attention metrics revolutionize the advertising landscape, industry professionals must adapt their strategies to effectively capture and measure ad success. With ad performance relying more on the attention garnered than mere impressions, it's time to explore the power of attention in the digital advertising world. We're back with a thought-provoking episode of our Life in Digital Podca...

Female-founded teams perform 63% better than male-founded teams and generate 35% higher return on investment for VC investors. Despite these impressive numbers, female founders only receive 2% of the investment capital available from Angels and VCs, making the need for more support and investment in women-led businesses crucial... Our latest episode of the Life in Digital Podcast is a must-listen...